1. Scott100letters a campaign by 375


    from 375 Creative / Added

    31 Plays / / 0 Comments

    Fresh awards 2014 - Gold winner Fresh awards 2014 - Overall Grand Prix winner Engage Awards 2014 (Marketing week) - Shortlisted

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    • Marketing Week Engage Awards (Promo)


      from Simon Waldock / Added

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      Shot and directed by Simon Waldock for ITN Productions http://www.marketingweekawards.co.uk July 2014

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      • Marketing Week Engage Awards: Judging (Promo)


        from Simon Waldock / Added

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        Produced and directed by Simon Waldock Graphics by Paul Dunkley Edited by Duncan Hart Produced for ITN Productions May 2014

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        • Quantcast UK Webinar: Connect the Dots: The Path to Conversion and ROI


          from Quantcast / Added

          181 Plays / / 0 Comments

          Understanding your customers' path to purchase is critical to optimising your investments. Watch this recorded webinar, hosted by experts from Quantcast and agenda21, to hear how best to measure your campaigns, clarify existing measurement shortcomings, and determine which metrics to focus on to drive ROI.

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          • GfK on social media measurement


            from Warc / Added

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            Fabrizio Esposito (GfK) explains why he thinks the human touch is needed in measuring social - and why algorithms alone don't produce the results brands need. He spoke to us at Marketing Week Live 2013: Warc subscribers can read the full event report here http://www.warc.com/Content/Documents/A99774_Experiential,_data-driven,_omnichannel_marketing_Presentations_from_Marketing_Week_Live_2013.content?ID=232665b8-0ddc-4bf2-8d2d-ed4bca4ee58d

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            • Insight Show 2013 Teaser 1


              from Research Now / Added

              66 Plays / / 0 Comments

              Are you ready race with Team Now?

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                from Kendu / Added

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                We want to thank every person that stopped at our stand at In-Store Show by sharing this little video of our experience at the event.

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                • The Brand Messiah Novel by Jonathan Gabay www.thebrandmessiah.com


                  from Jonathan Gabay / Added

                  Charismatic Sam Roberts heads one of the world’s most successful and stylish branding agencies. He has the looks and the power to be in much demand by corporate clients, political parties… even talent show impresarios. His ‘Little Black Book’ contains everyone, from controversial media moguls and computing titans, to Olympic sponsors. The more the agency’s client’s products and services are sold, the greater his influence on the business world: and so tighter their monopoly on brand infatuated consumers. However, the 2012 double-dip recession shatters Sam’s sense of conviction. Advertising budgets slump and consumers are running out of trust and cash. Despite politicians’ rhetoric including national propaganda, global confidence tumbles to an all-time low. Meanwhile, a routine health check-up uncovers something truly distressing, which promises to turn Sam’s personal and professional life around. The Brand Messiah is a timely modern-day parable that challenges readers’ current values; encouraging them to examine their deepest principles and aspirations. This is a powerful tale, resonating with one’s own experiences at work and home - and so jolts convictions.

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                  • Kingston Journalism: Lara O'Reilly


                    from Adam Westbrook / Added

                    119 Plays / / 0 Comments

                    Meet Lara O'Reilly, Kingston Journalism graduate and reporter at Marketing Week chasing stories in the fast moving world of media and tech. To find out about the course Lara studied, visit: kingston.ac.uk/undergraduate-course/journalism-2012/ ===== Directed by Adam Westbrook Music by Broke for Free, released under a Creative Commons Licence. freemusicarchive.org/music/Broke_For_Free/

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                    • Marketing Awards Opener


                      from Dan Merry / Added

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                      Marketing Week Magazine asked for an opening film to act as a 'bum settler' for their annual awards dinner. It was a tricky brief. No video content to play with, just several hundred brand logos! We had to feature them all as well as a load of sponsor logos. We also had to incorporate elements of their current awards night campaign which had a gardening theme. The solution was to create a computer game world which featured all the brand logos. We also managed to get a few industry in-jokes in there. The character is based on Chris Evans who was hosting the evening. It was surreal, but fun. This was played on a huge 4m by 12m screen. Written and voiced by myself and animated by Mel Keyzor. Audio by Stuart Newman. The track is Fun Punch by Bag Raiders.

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