1. The Eight Most Innovative Digital Programs in Prestige: #4 Estée Lauder Companies

    01:16

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    L2, authors of the Digital IQ Index®, count down 2011's most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising. #4:…

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    • The Eight Most Innovative Digital Programs in Prestige: #3 Oscar de la Renta

      01:08

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      L2, authors of the Digital IQ Index®, count down 2011's most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising. #3:…

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      • The Eight Most Innovative Digital Programs in Prestige: #2 Lancôme

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        L2, authors of the Digital IQ Index®, count down 2011's most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising. #2:…

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        • The Eight Most Innovative Digital Programs in Prestige: #1 Burberry

          01:27

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          L2, authors of the Digital IQ Index®, count down 2011's most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising. #1:…

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          • Maureen Mullen | L2: In the Company of Genius

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            L2 Innovation Forum 2010 Co-hosted by NYU Stern November 5, 2010 The Morgan Library, New York, NY

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            • Scott Galloway & Maureen Mullen | L2: Best Practices & Case Studies for Prestige Brands in Mobile

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              L2 Mobile Clinic June 23, 2010 | NYU Stern

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              • Getting Started in Social Media

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                L2 The Social Graph Clinic January 29, 2010 NYU Stern L2thinktank.com How do I target and engage the right audience? What are the right platforms and tools? How do I find my online voice? Who…

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                • Social Media ROI: L2 Social Graph Clinic

                  09:57

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                  L2 The Social Graph Clinic January 29, 2010 NYU Stern www.L2thinktank.com How do I measure success? Who is doing this well?

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                  • L2 The Social Graph Clinic: Highlights

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                    L2 The Social Graph Clinic January 29, 2010 NYU Stern www.L2thinktank.com How do I target and engage the right audience? Is social media right for prestige brands? Will I lose control of my brand? What…

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