1. Arkansas Tech University "Accelerated Degree" (Sells Agency)

    01:00

    from Jason Simpson / Added

    1,400 Plays / / 0 Comments

    This project had a clear direction from the start. Sells Agency, the advertising agency we were working with, provided us with a rough (but very clear) storyboard and a voice over script; the "how to" was left up to our imagination. An overhead (or overhand, in this case) camera was set up so Larry Rains could sketch rough illustrations on green paper with a green marker. This way, I could key the footage (remove the green background), while still leaving enough contrast between the green paper and marker to base the final illustrations on. Larry Rains went to work on the final illustrations, making sure to draw them in the same path as the original, while I started to key the footage. After finishing the technical aspects, Jeff and I started experimenting with rotoscoping the illustrations, frame by frame, giving the impression that the hand was doing the drawing. With some painstaking rotoscoping, quite a bit of time-remapping, and a little help from RE:Vision Effects' ReelSmart Motion Blur plugin (ok, a LOT of help), the illusion of a speedily drawn marker board illustration started to emerge. Each scene was a tricky little project to itself, but overall it was a fun and rewarding challenge. Jeff and I split the project pretty evenly, which helped us finish it in record time. The client was thrilled and accepted it as it was after the first viewing. ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Green Screen Keying, Rotoscoping, Animation & Time Remapping. · Jeff Holsted: Rotoscoping, Animation & Time Remapping. · Larry Rains: Rough Illustrations, Final Illustrations & On Screen Hand Talent. · Todd Gill: DI Colorist, Editor & Music Selection. · Bryan Frazer: Sound Design. Client: Arkansas Tech University Advertising Agency: Sells Agency Post & Production: Dempsey Film Group ~:-:~:-:~:-:~:-:~:-:~ P.S. I'm not one to selflessly promote a product, but seriously, ReelSmart Motion Blur (RE:Vision Effects) is an unbelievable tool to have if you do a lot of rotoscoping, especially if it involves movement. Check it out, I believe there's a free trial (with watermarks) so you can see its work in action… seeing is believing :)

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    • Arkansas Specialty Orthopedics "Football" (Eric Rob & Isaac)

      00:30

      from Jason Simpson / Added

      723 Plays / / 2 Comments

      We were originally presented with a storyboard, script, logo, an explanation that the spot needed to emote feelings of excitement and winning / overcoming personal challenges, all to a sports theme. The script called for five graphic sections; three over video and two full graphic sections with text. The colors and shape for the graphics were taken from the Arkansas Specialty Orthopaedics logo; the rest was up to me. I developed a technical looking "light screen" to house the text called for in the script. The animation started as a small flickering square, indicating where that person had overcome a past injury. After a few quick flickers the square fly away from the individual, then expand to reveal the shape of the light screen. As the screen was being revealed the text would flicker on, indicating the name of the person's injured area. I included a secondary graphic which would grow slowly around the screen and resemble something of a frame. This was done simply to maintain the pace of the animation and keep visual interest throughout the shot. The screen graphic was connected to the persons' injured area by a beam of light. I started in Mocha for After Effects, tracking the background and then the injured area on the person on screen. After getting two points to be used as connectors and a little help from Dan Ebberts' MotionScript website, (a certain toComp 3d Null expression plus a Beam Effect) the light beam effect sprang to life. It took a little tweaking between the 3 shots to make everything look just right, but in the end everyone was more than happy with the results. The full-screen text on graphic section was fairly easy to devise, taking elements from the light screen graphic and adding some fast editing between words to maintain the exciting pace of the commercial. The final logo was finished in a similar manor, keeping with the previous graphics package but adding a little original flare. Todd Gill had a HUGE role in this project and it wouldn't have been the same without him. He did a great job not only on the editing, but his experimentation with the slightly "unnatural" colors really pushed the feel of the commercial to another level. Seeing the original footage next to his versions were remarkable. Not to mention looking through 100's of music tracks (yes, over 100…) to find this great one, that takes some serious patience. ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Development of Graphics Package, Tracking, Typesetting & Animation. · Todd Gill: DI Colorist, Editor & Music Selection. Client: Arkansas Specialty Orthopedics Advertising Agency: Eric Rob & Isaac Post & Production: Dempsey Film Group

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      • Fidelity Bank "Does Your Bank Have Illity?" (Zehnder Communications)

        00:30

        from Jason Simpson / Added

        161 Plays / / 0 Comments

        This project turned out to be a challenging but ultimately fun project to work on. The concept was to use words which included "Illity," finally ending on the name of the bank; Fidelity. The type was included, as it was a custom font made for this project. Beyond that I had a storyboard that helped me create what Zehnder wanted to see, but the rest was up to me. This is the most technical project I've worked on as far as camera optics goes. I pulled data from the RAW video files and matched the optical settings the physical camera used during the shoot, and them matched those setting with a virtual camera within After Effects, essentially allowing a 3D layer to be turned on and "just work." I spent extra time dealing with focus issues, but that was fairly minor. My personal favorite section happens at the beginning of the "Credibility" scene. I was able to re-create optical reflections in the glass door as the text passed, and add a pretty convening reflection to the hard wood floor. This took frame by frame analysis to see what was actually going on optically, and then trying my best to match the effect with the text. This was one of the more challenging technical projects I've worked on, but also one of the most satisfying. ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Animation, Rotoscoping, Planar & 3D Tracking, Optical Adjustments to Virtual Camera to match Original Physical Camera Settings. · Guy Galloway: Director & Director of Photography. · Todd Gill: Editor & DI Colorist. Client: Fidelity Homestead Savings Bank Advertising Agency: Zehnder Communications Production Company: Dempsey Film Group

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        • St. Vincent "IV Party 2011 - Viva Las Vegas"

          00:58

          from Jason Simpson / Added

          94 Plays / / 0 Comments

          St. Vincent's Annual IV Party kicked off 2011 with a Viva Las Vegas Theme. I was given the Viva Las Vegas (circa 1950) Theme and a script for the voice over. After that I was told to run with it. After plenty of research and successes tests (mixed with failures) I gave it my best attempt to re-create not only the look of that classic era, but also the feel. I believe it was a hit; it was accepted it on the first viewing. ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Concept, Graphics & Animation. · Bryan Frazer: Sound Design. Client: St. Vincent (Invite for Annual IV Party 2011) Post & Production: Dempsey Film Group

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          • LeBonheur "Storybook" (Mangan Holcomb | Partners)

            00:30

            from Jason Simpson / Added

            135 Plays / / 0 Comments

            This was a tricky project. I mainly handled the technical side of the project; removing green screen from the actors, cleaning up edges to make the composting believable, rotoscoping (it always seems to be necessary at one point or another), and finally the hardest part of all: The Red Jump Rope. Just a quick color theory lesson: Green and Red are opposite colors on the color wheel, also known as complementary colors. When complementary colors mix, they tend to make an undesirable, muddy brownish gray. As the red jump rope swung faster and faster, creating more and more blur and therefore increased mixing of colors, the distinction between red jump rope and green screen became almost null, making it virtually impossible to properly separate the two. After trial and error I rotoscoped most of the original jump rope out of the video, used the pen tool to trace where the jump rope should have been, and then added a stroke effect and tweaked the used the Directional Blur plugin to match the jump rope's original blur, yielding a pretty realistic looking jump rope. Look for yourself and see if you can tell it's fake :) ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Green Screen Removal, Compositing, Rotoscoping, & Object Replacement (Jump Rope). · Jeff Holsted: 3D Tracking, 3D Animation, Visual Effects, Final Composite. · Chris Roe: 3D Tracking, 3D Animation & Visual Effects. · Larry Rains: Original Illustrations / 3D Character Design, 3D Character Rigging, 3D Animation. · David Scharff: Director. · Guy Galloway: Director of Photography. · Todd Gill: DI Colorist. · Morgan Freeman: Voice Talent. Client: LeBonheur Children's Hospital Advertising Agency: Mangan Holcomb | Partners Post & Production: Dempsey Film Group

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            • LeBonheur "Hero" [Alternate Color Version] (Mangan Holcomb | Partners)

              00:30

              from Jason Simpson / Added

              75 Plays / / 0 Comments

              This was the second of two commercials made for LeBonheur Children's Hospital. It was the easier of the two, however it presented plenty of challenges. This is an alternate color version, concocted by Jeff Holsted. ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Green Screen Removal, Compositing, Rotoscoping, Object Replacement. · Jeff Holsted: 3D Tracking, 3D Animation, Visual Effects, Final Composite. · Chris Roe: 3D Tracking, 3D Animation & Visual Effects. · Larry Rains: Original Illustrations / 3D Character Design, 3D Character Rigging, 3D Animation. · David Scharff: Director. · Guy Galloway: Director of Photography. · Todd Gill: DI Colorist. · Morgan Freeman: Voice Talent. Client: LeBonheur Children's Hospital Advertising Agency: Mangan Holcomb | Partners Post & Production: Dempsey Film Group

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              • St. Vincent "Lineup" (Mangan Holcomb | Partners)

                00:30

                from Jason Simpson / Added

                66 Plays / / 0 Comments

                Description Coming Soon ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Typography, Graphics, Animation, Compositing & Time-Remapping. · Todd Gill: DI Colorist. Client: St. Vincent Health System Advertising Agency: Mangan Holcomb | Partners Post & Production: Dempsey Film Group

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                • J.G. Wentworth "3 Story Opera" (Karlin + Pimsler)

                  01:00

                  from Jason Simpson / Added

                  973 Plays / / 0 Comments

                  Description Coming Soon ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Graphics, Animation, Scene Transitions, Visual Effects (Transition from Shower to Basement, Addition of Steam & Leaky Pipes, Baby Talking Animation, Baby Hand Raise Segment; Not Including Car Sparks Scene). · Todd Gill: Editor & DI Colorist. · Jeff Holsted: Additional Special Effects (Car Sparks). · David Scharff: Director. Client: J.G. Wentworth Advertising Agency: Karlin + Pimsler Post & Production: Dempsey Film Group

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                  • Dillard's "In House Show Openers - Montage"

                    00:35

                    from Jason Simpson / Added

                    95 Plays / / 0 Comments

                    A selection of "Show Openers" from Dillard's In House Training Shows. The Show Openers were used to introduce the theme of the training video the employees were preparing to watch. In addition to the Show Opener, a full graphics package was required to be designed, included sub-sections designed similarly to the Show Opener, Lower 3rds used to introduce on-screen talent as well as clothing names, pricing, or any other important information, Full-Screen Text sections used to help reinforce what was being said by on-screen talent, and Graphical Transitions to smoothly move between video and graphic sections. Before starting on a project, the designer would be given a script including the text to be used and how it was to be treated graphically (Full-Screen Text, Lower 3rd, ect.). As long as the information from the script was successfully translated into quality graphics, Dillard's would generally approve the project. This degree of artistic license always made the projects seem like a reward to work on, not to mention pretty fun. ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Graphic Development, Typography & Animation. · Shelley Needham: Producer. Client: Dillard's (In House Training) Post & Production: Dempsey Film Group

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                    • Parallax Effect - Examples

                      01:24

                      from Jason Simpson / Added

                      21.7K Plays / / 2 Comments

                      Here are some examples of an effect known as Parallax, created from still images. From Dictionary.com: Parallax: The apparent displacement of an observed object due to a change in the position of the observer. Simple terms: Objects spaced at varying distances from a viewer will appear to move or scale differently, based on the objects distance from the observer. This is something anyone with binocular vision experiences every waking second of every day. Since a single photograph only contains one point of view, creating a parallax effect takes a few steps: First, the image is cut into multiple sections, each cut section being at different distances from the camera. After the photos have been sliced into multiple layers and the holes filled in (yes, you have to fabricate some of the background, a slow but usually pretty easy process in Photoshop) the layers are then brought into After Effects and separated in Z-Space (pushed away from the viewer in 3D space). If the layers are put approximately in the correct distance from the virtual camera, mimicking the distance from the original image, a believable parallax "video" can be made with simple virtual camera moments. Most of these were used on a project for Rend Lake, but there are also examples taken from political commercials, as well as images used at the Old State House (Little Rock, AR). ~:-:~:-:~:-:~:-:~:-:~ · Jason Simpson: Animation, Photoshop Editing, Color Correction & Optical Effects. Clients: Rend Lake, Old State House & Robert Bentley for Governor Post & Production: Dempsey Film Group

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                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."