1. Brands and Emotional Manipulation

    04:28

    from Moving Brands® / Added

    194 Plays / / 0 Comments

    The innovation research team at GDR recently asked Moving Brands to consider whether a business would, and should, create a brand or campaign narrative aimed at eliciting an emotion other than happiness. We responded by highlighting the importance of trust and authenticity within the relationship between a consumer and a brand. Here Darren Bowles, our Executive Creative Director gives insight behind the Swisscom living identity and expands on why brands need to be authentic to their business and appropriate to their audience.

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    • Communication Design: Insights from the Creative Industries

      04:03

      from Mind the Film / Added

      Communication Design Insights: from the Creative Industries, will be published by Bloomsbury/ Fairchild in February 2015. In this film author Derek Yates and co-author Jessie Price present the current practices within the creative industries they have encountered whilst writing the book. The film includes interviews with designers working at some of the most innovative London-based studios, all of them featuring as well in the book: Simon Manchipp - Founding partner SomeOne; Mills - Founding partner ustwo; Joe McLeod - Global Design Director, ustwo; Mat Heinl - CEO, Moving Brands; Lucienne Roberts - Founder LucienneRoberts+, Tara Austin - Senior Brand Planner, Ogilvy and Mather UK. Mind the Film has been in charge of both the filmmaking and the music.

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      • Tapit: a digital-first brand

        00:45

        from Moving Brands® / Added

        7,740 Plays / / 1 Comment

        Tapit is Swisscom's first move into contactless (or NFC) technology, and is the first smartphone app in Switzerland that allows users to make payments, collect loyalty points and open doors (literally). Moving Brands is thrilled to see the product launch after working with the project team on the brand strategy and identity, user interface and user experience design.

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        • SIMPLE WINS - FREE CALL / MOVING BRANDS / SWISSCOM iO /

          00:43

          from Box Of Toys Audio / Added

          745 Plays / / 0 Comments

          Project: Simple Wins - Free Call Client: Moving Brands / Swisscom iO Music and Sound Design: Box Of Toys Audio BACKGROUND / One in a series of four films for Swisscom iO depicting some ingenious yet simple ways to win in life. Check out Moving Brands' project case study here: http://www.movingbrands.com/work/io-simple-wins APPROACH / Each movie is underscored by an easily accessible composition to reflect a sense of optimism and scalability for each life hack. The piece as a whole required a human aspect to reflect how we as people adapt and create in day to day life - this informed a quite organic and acoustic approach throughout. Sound design in the main takes a very literal approach and aims to relate to the viewer by maintaining a real world feel. Some of the more macro shots are enhanced with a hint of the hyper-real so as to exaggerate the perspective.

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          • SIMPLE WINS - SECURITY / MOVING BRANDS / SWISSCOM iO /

            00:35

            from Box Of Toys Audio / Added

            416 Plays / / 0 Comments

            Project: Simple Wins - Security Client: Moving Brands / Swisscom iO Music and Sound Design: Box Of Toys Audio BACKGROUND / One in a series of four films for Swisscom iO depicting some ingenious yet simple ways to win in life. Check out Moving Brands' project case study here: http://www.movingbrands.com/work/io-simple-wins APPROACH / Each movie is underscored by an easily accessible composition to reflect a sense of optimism and scalability for each life hack. The piece as a whole required a human aspect to reflect how we as people adapt and create in day to day life - this informed a quite organic and acoustic approach throughout. Sound design in the main takes a very literal approach and aims to relate to the viewer by maintaining a real world feel. Some of the more macro shots are enhanced with a hint of the hyper-real so as to exaggerate the perspective.

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            • Holiday Mino Candy

              01:57

              from Moving Brands® / Added

              1,666 Plays / / 0 Comments

              Earlier this year we celebrated our 15th birthday, for which we created unique characters for everyone in our global eco-system. These characters, or Minos, then starred in custom interactive installations at dual MB15 parties in San Francisco and London. Interested in the relationship between physical and digital worlds, we wanted to transition these digital Minos back into a tangible artefact. With the holiday period approaching, we created edible Minos to gift to the same people who had inspired the original digital versions. See the full case study here: mbsha.re/minogift

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              • Moving Brands comes to Art Center (long version)

                01:27:12

                from Art Center College of Design / Added

                72 Plays / / 0 Comments

                On July 9, 2013, Jim Bull, co-founder of Moving Brands came to speak to the Art Center community at the invitation of the Graphic Design department. Moving Brands is an award-winning branding company with creative studios in London, Zurich, Tokyo and San Francisco. Through their unique approach to brand strategy, brand identity and brand experience they create powerful new ways for brands to connect with people, and people to connect with brands. Their aim is to redefine branding by setting new standards of creativity for a moving world. http://www.movingbrands.com

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                • Moving Brands comes to Art Center (short cut)

                  17:24

                  from Art Center College of Design / Added

                  382 Plays / / 0 Comments

                  On July 9, 2013, Jim Bull, co-founder of Moving Brands came to speak to the Art Center community at the invitation of the Graphic Design department. Moving Brands is an award-winning branding company with creative studios in London, Zurich, Tokyo and San Francisco. Through their unique approach to brand strategy, brand identity and brand experience they create powerful new ways for brands to connect with people, and people to connect with brands. Their aim is to redefine branding by setting new standards of creativity for a moving world. http://www.movingbrands.com

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                  • Flywheel case study film

                    01:10

                    from Moving Brands® / Added

                    4,493 Plays / / 0 Comments

                    Moving Brands partnered with Flywheel to rebrand their taxi-hailing smartphone app, formerly known as Cabulous. The new and vastly improved app was successfully launched despite the concurrent explosion of alternative transportation start-ups in the Bay Area, themselves a reaction to negative consumer sentiments about the perceived lack of available taxis. In reality, taxis were available but running inefficiently because of an inability to “see” potential riders, and taxi fleets were burdened with expensive, ineffective and non-consumer-friendly enterprise systems. Moving Brands positioned Flywheel as a smart solution for both taxi riders and taxi fleets and helped to successfully launch the new brand with a superior service in an increased number of cars.

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                    • Life360 case study

                      01:05

                      from Moving Brands® / Added

                      3,308 Plays / / 0 Comments

                      Moving Brands worked with LIfe360 to reposition their brand as an intuitive family management service - re-designing their app with an identity system that resonates with parents and millennials alike. After a slow start, launching in 2008 with an andriod only app, the months following the launch of the new brand has seen them grow exponentially, now with more than 40 million users. See the full case study here: http://www.movingbrands.com/work/life-360

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