1. Engage Your Customers with Thrilling Service | Methods to Create True Promoters

    44:00

    from Professional Beauty Association / Added

    Engage Your Customers with Thrilling Service | Methods to Create True Promoters This webinar, hosted by the Professional Beauty Association and presented by Jeremy Lagomarsino of Berlin Packaging, will put you in your customers’ shoes and share innovative ways to build meaningful loyalty and more business. Topics during this 40 minute event include: - Instantly measuring how engaged your customers are today - How to improve & leverage client engagement - Exploring new ways to evaluate & improve the customer experience

    + More details
    • Tighten the Supply Chain with Superior Service | Methods to Reduce Friction and Achieve Higher ROI

      42:18

      from Professional Beauty Association / Added

      Tighten the Supply Chain with Superior Service | Methods to Reduce Friction and Achieve Higher ROI This webinar, hosted by the Professional Beauty Association and presented by Jeremy Lagomarsino of Berlin Packaging shares fundamental ways to improve engagement all along your supply chain ultimately leading to stronger financial performance. Topics during this 40 minute event include: - Measuring service performance and defining the impact of poor service - Exploring ways to improve service execution – in baseball, in packaging, in beauty - Building a business case by linking superior execution with superior financial results - Actionable tips form immediate results

      + More details
      • Who’s Managing Your Salon's Online Reputation?

        49:18

        from Professional Beauty Association / Added

        Who’s Managing Your Salon's Online Reputation? Most business owners agonize over their online presence. “How can I rise to the top of a Google search?” “How can I make a great first impression to potential clients?” And, “how can I differentiate my salon or spa from the hundreds of others in my town and online?” Main Street Hub’s Andrew Glass is joining the Professional Beauty Association for a web tutorial designed to answer all these questions and more. This 45 minute webinar addresses the following reputation management topics: - How businesses and individuals are discovered: Customer reviews Online presence Online sharing - Yelp, Trip Advisor & Google plus Empower vs. Ignore Find your voice - Vetting reviews Where to ask Review volume Star rating Customer service - Negative and positive feedback What to do and why Loyalty Apply simple solutions and proven strategies to effectively improve your business’s online visibility and reputation.

        + More details
        • Hiring Manufacturer Reps | Make an Informed Decision

          43:13

          from Professional Beauty Association / Added

          Hiring Manufacturer Reps | Make an Informed Decision The decision to employ manufacturer representatives is a big one with various factors to consider. Manufacturers are often nervous about “outsourcing” their sales and market development and have concerns that range from how to evaluate rep groups down to how to establish goals with their new reps. Join the Professional Beauty Association and Harlan Kirschner, CEO of the Kirschner Group, for a web event that will address these concerns, frequently-asked questions and the top considerations you may be overlooking when it comes to employing independent sales agents. Topics covered during this 45 minute web event include: - How to determine if your company is ready to work with professional sales partners - The benefits and challenges - How to evaluate the values and services different companies offer - Compensation models - Best practices for successful utilization of your reps

          + More details
          • Styling for Fashion Week | Backstage with Charlie Price

            01:02:56

            from Professional Beauty Association / Added

            Styling for Fashion Week | Backstage with Charlie Price Many stylists dream of working on runway shows in New York, Milan, Paris and London; meeting celebrities, styling supermodel’s hair, working alongside top designers and attending parties each evening. But the realities of top Fashion Week events are very different from the daydreams of aspiring beauty professionals. Charlie Price, popular platform artist and two-time NAHA Hairstylist of the Year, has an extensive Fashion Week resume including over 15 years working on major runway shows. Charlie trained under runway hair masters such as Eugene Souleiman, Serge Normant and Guido as well as serving as lead stylist for several notable designers such as Jeremy Scott, Jason Wu, Catherine Malandrino and others. During this 60 minute, information-intensive event, Charlie will share his experiences and expertise on a range of runway-related topics, including the following: - What is Fashion Week? You’ll be surprised how many people don’t really know! - Are you qualified? Discover the technical & professional skills you’ll need - Strategies for ‘breaking in.’ It’s not easy to get your foot in the door… and it’s not always glamorous - Establishing relationships with agencies- how and why - Incorporating runway work into your professional goals Learn the exciting realities of Fashion Week during this honest and insightful web event. Webinar attendees will enjoy behind the scene photos, stories from backstage and Charlie’s fresh perspective on fulfilling the Fashion Week dream!

            + More details
            • Selling Internationally, Explore Your Options with an Expert

              42:58

              from Professional Beauty Association / Added

              Selling Internationally | Explore Your Options with an Expert Expanding your company’s sales internationally requires thorough preparation and careful consideration. The Professional Beauty Association has partnered with Tony Michalski, Senior International Trade Specialist for the US Department of Commerce to deliver the broad aspects of exporting. This 30 minute web event is designed for manufacturers and product developers who want to explore the benefit and considerations of entering international markets. This event address the following related topics: - Primary benefits of exporting - Trends, market research and international opportunities - Market entry and expansion - Identifying and facilitating meetings with potential partners - What programs and services are available to support international trade?

              + More details
              • Build Your Brand with YouTube

                31:53

                from Professional Beauty Association / Added

                Build Your Brand with YouTube YouTube is one of the fastest growing media outlets in the world, yet most salon owners have never looked at it as a way to drive more traffic to their websites and more clients to their chairs. In this webinar Matt Beck from FreeSalonEducation.com joins the Professional Beauty Association to deliver the following learning outcomes: - Learn WHY YouTube is so important in our industry - How to use YouTube to differentiate your salon from your competitors - Tips for creating quality videos on a limited budget - Ways to translate your “views” into revenue! Matt has built a successful brand on YouTube growing from 0 views to almost 7,000,000 views to date, and with over 75,000 subscribers! This webinar is sure to leave you inspired and ready to take your online presence to the next level.

                + More details
                • Building Your Business… One Conversation at a Time

                  56:07

                  from Professional Beauty Association / Added

                  Building Your Business… One Conversation at a Time Beauty Professionals often express concerns regarding appropriate and professional conversations: What do they sound like? Can a conversation be personal and still be professional? How much silence is too much silence? Join the Professional Beauty Association and Tamra Fiedler Segert, Eufora Global Educator, as we explore and define Professional Conversations and how, now more than ever, they can benefit your business. This thought-provoking and interactive web event will address the following learning outcomes: - How to define “professional” - How to control conversations… with any client type! - Use conversations to build referrals and increase sales - Create an environment that is comfortable and client-focused

                  + More details
                  • An Insider s Guide to NAHA - Part 3

                    01:15:15

                    from Professional Beauty Association / Added

                    An Insider's Guide to NAHA - Part 3 ["Before, During & After] In Session 3 we spotlight the entry process from start to finish. Hear from a panel of NAHA winners as they guide you through the “before,” “during” and “after” of your NAHA photo shoot. Charlie Price, Sherri Jessee and Damien Carney discuss session planning, team building and management, photographers and working within any budget. 75 minute session includes Q&A with panel. Additional Series Information: Known fondly as “the Oscars of hair,” the North American Hairstyling Awards (NAHA) is the preeminent photographic hairstyling competition in the US and is renowned internationally. Placing as a NAHA finalist can forever alter the course of your career. In fact, just entering NAHA can reignite your passion for the industry, enhance your technical skills and help you forge lasting professional relationships. The Professional Beauty Association (producers of NAHA) and Hollywood’s favorite hairstylist, Michael Shaun Corby have developed a 3-part web series to introduce NAHA to emerging stylists and first-time entrants. Join a single session or attend all three to get an insider’s perspective on how to successfully enter NAHA. Join Michael Shaun Corby and PBA’s Kelley McCarthy for an intimate look at the hairstyling competition that has put countless industry professionals on the map.

                    + More details
                    • An Insider's Guide to NAHA - Part 2

                      01:10:10

                      from Professional Beauty Association / Added

                      An Insider's Guide to NAHA - Part 2 Hear from an esteemed panel of NAHA judges as they fondly discuss categories they are familiar with, offer insight into category selection and share their favorite images from past NAHAs. Sam Brocato, Mary Brunetti and Kris Sorbie share their expertise, their long history with NAHA and their passion for elevating our industry during this interactive and informative session. 75 minutes, includes Q&A with panel. Additional Series Information: Known fondly as “the Oscars of hair,” the North American Hairstyling Awards (NAHA) is the preeminent photographic hairstyling competition in the US and is renowned internationally. Placing as a NAHA finalist can forever alter the course of your career. In fact, just entering NAHA can reignite your passion for the industry, enhance your technical skills and help you forge lasting professional relationships. The Professional Beauty Association (producers of NAHA) and Hollywood’s favorite hairstylist, Michael Shaun Corby have developed a 3-part web series to introduce NAHA to emerging stylists and first-time entrants. Join a single session or attend all three to get an insider’s perspective on how to successfully enter NAHA. -Sessions include presentations, panel discussions and audience Q & A -NAHA judges and winners share their insight and expertise -Each session features prizes including NAHA VIP tickets, FREE NAHA entry & limited mentor sessions from select panelists -Attend all three sessions for a chance to win a NAHA t-shirt signed by the 2014 NAHA Winners!

                      + More details

                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."