1. AUDIO: Building direct to consumer business with Peter McAtamney: Savour Australia 2013


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    Building direct to consumer business: This business sessions for Australian wine producers was hosted by Peter McAtamney, Principal, Wine Business Solutions and looked at how to build brands and business through the direct to consumer channel. Peter is focusing on what companies that can’t compete in traditional retail channels should do to build their business through direct interaction and conversation with consumers. It covered cellar door, online and on-premise strategies.

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