1. DUTCH INVERTUALS PRESENT: 'TRANSFORM'

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    Dutch Invertuals is a collective of individual designers who are always in search of the limits of their profession. They will be presenting new pieces that reflect their contemporary views in images, objects, materials, insights and stories during this year’s Salone del Mobile from 9th of April till the 14th of April 2013 Milan. Imagination is the force that lingers between logic and inspiration. It acts as a guide in our daily dilemmas and helps us to understand and cope with the world we are living in. It is this energy that thrives us to push forward. It helps us to let go of the old and make way for the new. It’s a mechanism that sparks new connections between the known but beyond the obvious. This is where transformation happens. New formats and perspectives form along the way as we are being pushed into the future by the power of imagination. By conducting research and experiments the Invertuals have transposed the theme of transform onto contemporary designs. Chemical reactions, rotation-moulded experiments, unfinished constructions, color science and woven techniques are transformed by imagination. Dutch Invertuals: Brit van Nerven, Edhv, Jeroen Wand, Jetske Visser, Kirstie van Noort & Rogier Arents, Luuk Van Den Broek, Max Lipsey, Raw Color, Roos Gomperts & Thalia De Jong, Rachel Griffin & Emilie Pallard , Studio Mieke Meijer. Founder & curator Wendy Plomp Illustrations and Animation Tim Enthoven & Julia Veldman Specific to Julia’s and Tims work is the narrative character. Tim creates complex representations that are part of a larger scenario. His work consists out of drawings, installations and objects. Julia produces and writes her own animations and videos in which she experiments with the combination of image and storyline. Transform inspired this duo to explore the different aspects of alchemy. They created a system of concrete and abstract elements such as crystal, bone, corrosion, dispute and empathy. This developed into a distinctive combination of natural elements and human emotions wherein the reflections of the Invertuals are captured. For more information contact: press@dutchinvertuals.nl dutchinvertuals.nl

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