1. ROI Marketing Workshop


    from Blueliner Marketing Added 19 0 0

    This Interactive Workshop was delivered by Blueliner CEO, Arman Rousta. It displays Rousta's custom framework, the 7 Pillars of Digital Marketing and how to generate a successful ROI Plan in accordance.

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    • Finding the ROI in Your GIS


      from Directions Magazine Added 25 0 0

      A methodology to help justify the budget for GIS. This webinar will provide a practical, step-by-step guide to building a robust, fact-based and quantitative strategy as well as a business case for investment in geospatial solutions. PA Consulting's Ross Smith will lead the webinar. Smith has written many articles and several books on the topic. In a time when organizations need to quantify specific and measurable returns on every IT investment, it can be difficult to justify your budget. As a result, many geospatial technology advocates face significant challenges to secure funding. Does any of this sound familiar? • Historic technology investment may not have yielded tangible value that senior executives recognize • Strategic investments are not as high on the ‘priority stack’ compared with tactical initiatives that address short-term issues • GIS solutions are viewed as only relevant to one department, with a lack of awareness of the value and benefit of exploitation through all parts of an organization These are just a few of the common challenges we encounter. Our intent is to help you gain management buy-in by showing you how to build more robust ROI-based business cases (or annual budget requests) that win the support of executive decision-makers. PA Consulting Group will present their insights and experiences, together with practical tools you can use. Tools and templates to support the ROI methodology described will be made available to attendees, so that you can put them into practice at your own organization. Who Should Attend This webinar is relevant across the technology lifecycle including organizations: • Yet to establish an enterprise GIS • Prioritizing ‘next steps’ to ensure current platforms fully deliver on their potential value • Upgrading to the latest versions of a software solution • Seeking to chart a future path for a geospatial technology roadmap and capability e.g. cloud-based, mobile and open source technologies

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      • Marketing Roundtable - May 8, 2012


        from AnnArborUSA Added 28 0 0

        You have probably heard the term ROI or Return on Investment. It can sound a little intimidating but in this session you will learn about a variety of ROI metrics that you can use right away and you won’t need a math degree to understand the session! This fun roundtable is a great opportunity to understand the world of ROI. This panel is very diverse and bring a lot of knowledge to the table.

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        • unGeeked e'Lite Chicago - Olivier Blanchard


          from Jean Pickering Added 19 1 0

          On Saturday, May 14, 2011, Olivier Blanchard talked with the unGeeked e'Lite Chicago attendees about Social Media ROI. Olivier is one of social media's thought leaders. One of the things that organizations need to consider when investing the time to implement a solid social media program, is how will they measure ROI. Very simply ROI is how much more revenue is your company earning due to it's social media efforts. Social Media experts and advertising agencies like to "pooh-pooh" this idea. Instead, they talk about number of impressions, number of followers, etc. But they do not talk about increase revenue which is ultimate the return on your company's investment in it's social media activities. This video was filmed by Jean Pickering from The Tektite Group.

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          • Webinar 1: Introduction to Cost-effectiveness Analysis


            from Parichart Sabado Added 83 0 0

            The first of two webinars, Introduction to Cost-effectiveness (CE) Analysis describes the basics of CE analysis and how it can be applied to aid decisions about the allocation of health resources. Dr. Michael Ong is Associate Professor in the Department of Medicine at UCLA with research interests that focus on improving the delivery of appropriate and efficient health care. His research has applied this focus in several areas of general internal medicine, including hospital resource use and associated health outcomes, mental health and tobacco control.

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            • Tools for Engaging Stakeholders


              from ISOS Group Added 59 0 0

              This is an informational webinar and is not to be used for commercial purposes.

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              • How to reduce emissions & improve energy efficiency


                from CDP Added 27 0 0

                Find out why it is important for companies to take action on carbon reduction and hear insights about companies emissions reduction activities from CDP Carbon Action. Learn best practice from industry experts about carbon reduction activities that make environmental and financial sense Discover case study examples of carbon reduction activities and energy efficiency solutions that have a short return on investment Hear from our panel of experts: Ralf Pfitzner, Siemens Tim Jeffries, Verco Simon Braaksma, Philips

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                • Webinar: How to Assess the ROI of your Mobile App Initiatives


                  from Propelics Added 80 0 0

                  Read more about this webinar and download the slides from: http://www.propelics.com/resources/webinar-how-to-assess-the-roi-of-your-mobile-app-initiatives/ Whether you’re a business leader or an IT professional, ensuring that your mobile projects deliver a meaningful ROI is a priority for companies across the globe. In some cases, the focus on the ROI calculations can take longer and cost more than the actual mobile app creation. It's time to assess the ROI of your mobile App initiatives. The truth is this: you can avoid analysis paralysis with some simple steps. Join Larry Lauvray, co-Founder of Propelics, as he discusses both the qualitative and quantitative return on your mobile investment, and how to get started with low risk and high-return initiatives. Watch for this information packed webinar to learn: * Where to start and how to avoid analysis paralysis * What are the key dependencies and potential barriers to your mobile app * Critical privacy and security considerations * How does BYOD factor into your ROI * Case studies with both qualitative and quantitative examples

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                  • IRA Recovery Network Introduces REIAssure and 2xReturns


                    from Vel Thomas Added 11 0 0

                    IRA Recovery Network, the leader in helping clients recover the losses from their retirement accounts introduces REIAssure and 2xReturns.

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                    • How to reduce emissions and improve organizational competitiveness


                      from CDP Added 110 1 0

                      Listen to CDP’s webinar: ‘How to reduce emissions and improve organizational competitiveness’ with insights from CDP’s Carbon Action Initiative. • Find out why it's important for companies to take action on carbon reduction. • Hear insights from CDP Carbon Action 2011 and CDP’s Carbon Action plans for 2012. • Learn from industry experts about carbon reduction activities that make environmental and financial sense here and now. • Discover examples of carbon reduction activities that have improved operational effectiveness and provide rapid return on investment. • Hear from our panel including experts from CDP, Siemens, Logica and GSK.

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