1. How To Drive Sales Using Online Video

    04:05

    from drury bynum Added 479 3 0

    For businesses who are looking to incorporate video into their marketing, this overview tells how to create videos and how best to position them to increase sales and develop leads on your website. The video specifically covers the following topics: Why you should use video; How videos can increase sales; What kind of content you should create; How videos can increase your search engine ranking and a case study of how one company used video to increase conversions on their website by 12%.

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    • Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes

      02:11

      from Context Analytics Added 111 2 0

      For some time, communications teams have been measuring PR ROI through outputs, such as media coverage volume, coverage sentiment, and share of voice, rather than business outcomes. With the relatively recent developments in web analytics, organizations are now able to directly measure how prospects and customers find information that lead them to a brand's web site or other digital assets -whether through search, paid media or earned media. As a result, it is becoming possible for organizations to identify which types of channel drive the most value across all media, not only paid media. This paper focuses on earned media, and provides a method that Context Analytics uses to tie traditional PR metrics to online business outcomes such as visits, registrations, downloads and, ultimately, sales. After a brief overview of web analytics technology, the paper provides two broad sets of analytic methodologies for communications. First are basic analytics designed to help PR professionals understand which general categories of online media are driving traffic and can also be used to generate ROI metrics. The second set of analytics involve advanced statistical methodologies and are designed to help PR professionals match specific messaging strategies to target audiences. Using the methodology provided within the paper, PR professionals can directly measure the business value of carefully targeted earned media opportunities in the same way that marketers have been able to for over a decade.

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      • unGeeked e'Lite Chicago - Olivier Blanchard

        01:09:00

        from Jean Pickering Added 19 1 0

        On Saturday, May 14, 2011, Olivier Blanchard talked with the unGeeked e'Lite Chicago attendees about Social Media ROI. Olivier is one of social media's thought leaders. One of the things that organizations need to consider when investing the time to implement a solid social media program, is how will they measure ROI. Very simply ROI is how much more revenue is your company earning due to it's social media efforts. Social Media experts and advertising agencies like to "pooh-pooh" this idea. Instead, they talk about number of impressions, number of followers, etc. But they do not talk about increase revenue which is ultimate the return on your company's investment in it's social media activities. This video was filmed by Jean Pickering from The Tektite Group.

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        • Mitchell J. Silver at the 2012 Smart Growth Summit

          29:50

          from Center for Planning Excellence Added 39 1 0

          This video features 2012 summit keynote speaker Mitchell J. Silver, president of the American Planning Association and chief planning and economic development officer for the City of Raleigh, presenting on the value of planning.

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          • Social Media Marketing Case Study

            02:05

            from Valerie Jennings Added 75 1 0

            Jennings Social Media Marketing http://www.jenningssocialmedia.com is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral Web videos and represents publicly traded to medium-sized businesses, across the U.S. and overseas. These businesses include technology, sports, sustainability, entertainment, travel, financial, health care and real estate. According to Valerie Jennings, CEO of Jennings Social Media Marketing http://www.jenningssocialmedia.com, "A well considered social media strategy has many positive implications for businesses, including reaching customers beyond a company's local market, increasing awareness of a company's product or service and identifying and monetizing trends through data analysis. Without this kind of information tactical marketing decisions cannot effectively be made."

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            • How to reduce emissions and improve organizational competitiveness

              56:29

              from CDP Added 110 1 0

              Listen to CDP’s webinar: ‘How to reduce emissions and improve organizational competitiveness’ with insights from CDP’s Carbon Action Initiative. • Find out why it's important for companies to take action on carbon reduction. • Hear insights from CDP Carbon Action 2011 and CDP’s Carbon Action plans for 2012. • Learn from industry experts about carbon reduction activities that make environmental and financial sense here and now. • Discover examples of carbon reduction activities that have improved operational effectiveness and provide rapid return on investment. • Hear from our panel including experts from CDP, Siemens, Logica and GSK.

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              • Rob Captijn (BENG!) haalt prijs op in Milaan

                04:02

                from punkmedia Added 161 1 0

                BENG! Amsterdam heeft de European Best Event Award BEA gewonnen voor de Ballast Nedam Innovation Day in de categorie best Return on Investment (ROI). Tijdens de prijsuitreiking in Milaan wist Rob Captijn een statement te maken over het steeds grotere belang van rendement van een event. Video met de 5D MarkII en 16-35mm 2.8 en 70-200mm 2.8.

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                • HIGHER EDUCATION TODAY - Value of the Liberal Arts

                  27:04

                  from Steven Goodman Added

                  HIGHER EDUCATION TODAY -- Value of the Liberal Arts -- Guests: Governor Bob Wise, president of the Alliance for Excellent Education and former Member of Congress, and Nasser Behnegar, author of "Leo Strauss, Max Weber, and the Scientific Study of Politics" and Boston College political science professor. Your connection to contemporary issues, people, and institutions involved in the world of higher education. HIGHER EDUCATION TODAY is produced by the University of the District of Columbia; host is educational consultant and author Steven Roy Goodman.

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                  • Pension-Property-Joint Ventures with WealthBuilders

                    02:15

                    from LexiMcKee Added 13 1 0

                    The misery of so many Pension Owners is only set to increase as pension fees increase and growth decreases. There are positive, legal and ethical alternatives - primarily by changing the type of pension. Certain pensions give the Pension Owner the right to choose how their funds are invested. Property continues to be a safer option than the Stock Market, so converting a pension to one that can invest in property is a sound investment. It also avoid the tax traps set by changes in pension legislation. The process is not fast, and it requires that both the Pension Owner and the Property Professional meet certain requirements. However, the long-term results mean that the future of the Pension Fund is far brighter.

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                    • What is Marketing ROI?

                      03:26

                      from Explania Added 44 1 0

                      Embed or download the original HD video on your website or blog for free via http://www.explania.com/en/channels/work/detail/what-is-marketing-roi or watch even more animations on http://www.explania.com This animation explains what Marketing ROI is (ROMI), how you can calculate it and why it is so important for a Marketing Manager. Many CEOs are convinced that marketing is crucial to business success. But marketing is often the first budget that gets cut when times get tough. So how can you justify your marketing efforts? It's simple: by calculating your marketing "ROI". In other words, your marketing "Return On Investment".

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