1. Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes


    from Context Analytics Added 111 2 0

    For some time, communications teams have been measuring PR ROI through outputs, such as media coverage volume, coverage sentiment, and share of voice, rather than business outcomes. With the relatively…

    + More details
    • unGeeked e'Lite Chicago - Olivier Blanchard


      from Jean Pickering Added 19 1 0

      On Saturday, May 14, 2011, Olivier Blanchard talked with the unGeeked e'Lite Chicago attendees about Social Media ROI. Olivier is one of social media's thought leaders. One of the things…

      + More details
      • How to reduce emissions and improve organizational competitiveness


        from CDP Added 110 1 0

        Listen to CDP’s webinar: ‘How to reduce emissions and improve organizational competitiveness’ with insights from CDP’s Carbon Action Initiative. • Find out why it's…

        + More details
        • HIGHER EDUCATION TODAY - Value of the Liberal Arts


          from Steven Goodman Added

          HIGHER EDUCATION TODAY -- Value of the Liberal Arts -- Guests: Governor Bob Wise, president of the Alliance for Excellent Education and former Member of Congress, and Nasser Behnegar, author of "Leo…

          + More details
          • Pension-Property-Joint Ventures with WealthBuilders


            from LexiMcKee Added 13 1 0

            The misery of so many Pension Owners is only set to increase as pension fees increase and growth decreases. There are positive, legal and ethical alternatives - primarily by changing the type of pension. Certain…

            + More details
            • What is Marketing ROI?


              from Explania Added 62 1 0

              Embed or download the original HD video on your website or blog for free via http://www.explania.com/en/channels/work/detail/what-is-marketing-roi or watch even more animations on http://www.explania.com This…

              + More details
              • Mitchell J. Silver at the 2012 Smart Growth Summit


                from Center for Planning Excellence Added 43 1 0

                This video features 2012 summit keynote speaker Mitchell J. Silver, president of the American Planning Association and chief planning and economic development officer for the City of Raleigh, presenting…

                + More details
                • Rob Captijn (BENG!) haalt prijs op in Milaan


                  from punkmedia Added 165 1 0

                  BENG! Amsterdam heeft de European Best Event Award BEA gewonnen voor de Ballast Nedam Innovation Day in de categorie best Return on Investment (ROI). Tijdens de prijsuitreiking in Milaan wist Rob…

                  + More details
                  • The bottom line benefits...


                    from Expr3ss! Added

                    The bottom line benefits... Which franchisor became stronger and more competitive, freeing time to focus on its business and customers? Which construction company calls Expr3ss! its virtual HR…

                    + More details
                    • HBPW SROI Graphic


                      from Boileau Communications Added 737 1 0

                      A short motion graphic discussing the Holland Board of Public Works' process in seeking a sustainable, affordable energy solution for our community. The project was written and animated by Boileau…

                      + More details

                      What are Tags?


                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."