1. 2015 SIA Ski State of the Industry

    09:05

    from SnowSports Industries America Added 331 0 0

    Despite the less ideal snow and weather conditions across the country, the number of ski participants remained stable at 11.7M downhill skiers, up 500K from the 2013/2014 season. The majority of alpine…

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    • 2015 SIA Cross Country State of the Industry

      07:17

      from SnowSports Industries America Added 120 0 0

      Nordic had a great season bringing out 4M participants to the trails. Cross country skiing has the highest level of gender equality of any snow sports discipline with a 53% male and 47% female split.…

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      • 2015 SIA Snowboard State of the Industry

        09:31

        from SnowSports Industries America Added 438 1 0

        The participant base in snowboard grew from 7.3M to 7.7M with 16% growth in the 17 and under age group for both boys and girls. Snowboard Equipment sales finished the season with $265 M dollars sold…

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        • 2015 State of the Industry Trailer

          00:43

          from SnowSports Industries America Added 249 2 0

          The 2014/15 season brought us a sampling of everything from snow to drought measuring in over $4.5 billion in retail sales, up 2% compared to the 2013/14 season. Find out the wins of last season and…

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          • 2013 SIA Alpine State of the Industry

            08:41

            from SnowSports Industries America Added 257 2 0

            Alpine equipment sales totaled $528M – up 2.5% in dollars sold and 4% in units sold. In total, 627,000 alpine skis and 734,000 alpine boots were sold this season. Building on last season’s…

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            • 2013 SIA Snowboard State of the Industry

              07:29

              from SnowSports Industries America Added 802 4 0

              Snowboard Equipment brought in $255M last season, down 7% in dollars sold and down 4% in units sold. How do we start to grow sales again? By better understanding our target audience. Snowboard has…

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              • 2013 SIA Nordic State of the Industry

                05:10

                from SnowSports Industries America Added 85 0 0

                Late snow really drove Nordic equipment sales. SIA gives a research overview from 2012/2013 for cross country, snowshoe, AT and apparel/accessories, with retail data, consumer behavior and snow. Visit…

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                • 2013 SIA State of the Industry

                  10:36

                  from SnowSports Industries America Added 2,107 3 0

                  The 2012/2013 season started slowly but finished strong. Sales picked up in January when the snow began to fall across all regions and skiers and riders returned to the slopes. What drove the increase?…

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                  • 2012 SIA State of the Industry

                    10:28

                    from SnowSports Industries America Added 2,911 3 4

                    In stark contrast to the 2010/2011 year, last season may go down as one of the toughest on record. Take a look at the sales, participation stats, trends and weather predictions from 2011/2012 all…

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                    • 2012 SIA Snowboard State of the Industry

                      07:12

                      from SnowSports Industries America Added 295 1 0

                      The 2011/2012 season left riders disappointed but hungry for good snow. Take a look back at last season to find what we learned and we we go from here. SIA Research presents the retail sales, trends,…

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