1. 2012 SIA State of the Industry

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    from SnowSports Industries America / Added

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    In stark contrast to the 2010/2011 year, last season may go down as one of the toughest on record. Take a look at the sales, participation stats, trends and weather predictions from 2011/2012 all to find the answers to, what did we learn from last year? Let’s start with the numbers. Find more at www.snowsports.org/research #SIAdata

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    • 2011 SIA State of the Industry

      09:58

      from SnowSports Industries America / Added

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      The 2010/11 winter season was a record year for the snow sports industry. Why? Find out from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation. Learn more at www.snowsports.org/research

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      • 2013 SIA State of the Industry

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        from SnowSports Industries America / Added

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        The 2012/2013 season started slowly but finished strong. Sales picked up in January when the snow began to fall across all regions and skiers and riders returned to the slopes. What drove the increase? Let’s take a closer look. Visit www.Snowsports.org/research and follow #SIAdata for more information.

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        • 2013 SIA Snowboard State of the Industry

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          Snowboard Equipment brought in $255M last season, down 7% in dollars sold and down 4% in units sold. How do we start to grow sales again? By better understanding our target audience. Snowboard has always skewed young. That’s not news, but what has changed is the mindset of this younger demographic. Check out the full Snowboard State of the Industry from 2012/2013 and visit www.Snowsports.org/research and #SIAdata for more information.

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          • 2011 Snowboard SIA State of the Industry

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            With snow, retails sales and participation up for 2010/11, take a look at last season’s research/data for snowboard from the SIA Snow Sports Market Intelligence Report. Find more at www.snowsports.org/research

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            • 2011 Alpine SIA State of the Industry

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              The 2010/11 season was a record year. Find a topline review of retail data, consumer participation and trends for alpine and AT. Learn more about SIA’s Research at www.snowsports.org/research

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              • 2012 SIA Snowboard State of the Industry

                07:12

                from SnowSports Industries America / Added

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                The 2011/2012 season left riders disappointed but hungry for good snow. Take a look back at last season to find what we learned and we we go from here. SIA Research presents the retail sales, trends, consumer behavior and weather analysis. Find more at snowsports.org/research #SIAdata

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                • 2013 SIA Alpine State of the Industry

                  08:41

                  from SnowSports Industries America / Added

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                  Alpine equipment sales totaled $528M – up 2.5% in dollars sold and 4% in units sold. In total, 627,000 alpine skis and 734,000 alpine boots were sold this season. Building on last season’s trends, Reverse and Mixed Camber ski sales are still red hot – more than half of all skis sold this season were reverse or mixed camber models. Check out the full Alpine State of the Industry and also visit www.Snowsports.org/research and follow #SIAdata for more information.

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                  • 2012 SIA Alpine State of the Industry

                    08:47

                    from SnowSports Industries America / Added

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                    As we look back at one of the toughest seasons on record, SIA gives a research overview from 2011/2012 for the alpine ski, apparel and accessory categories with retail data, consumer behavior and weather analysis. Find more at www.snowsports.org/research #SIAdata

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                    • 2011 Nordic SIA State of the Industry

                      07:25

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                      Taking a look back at the 2010/11 season, SIA gives a research overview for cross country, snowshoe, AT and apparel/accessories, with retail data, consumer behavior and snow. Find more at www.snowsports.org/research

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