1. Salon Success Series - Session 3, Creativity, Communication & Follow-through


    from Professional Beauty Association Added

    Creativity, Communication & Follow-through A solid foundation for strong retail sales begins with assessing your cultural strengths, coaching for individual performance and inspiring new understandings around the value of recommending retail. This session builds on that foundation and explores additional steps toward creating a high performance retail business. In this session we will cover... • execution of the 8 steps to retail success. • creative promotions that involve your team. • developing a long-term promotional calendar. • aligning incentives to support the right behaviors. • measuring, coaching and celebrating success. This is the first session in a 3-part series based on PBA's landmark study, "The Business of Beauty." All three sessions are available here.

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