1. EngineerVsDesigner-E46:Joe Graney


    from EvD Media Added 755 0 0

    This week we're talking with the Director of Engineering for a little bike company called Santa Cruz, located in the single-track biker heaven known as Santa Cruz, California! We'll be talking with THE Joe Graney, Santa Cruz's master suspension blaster, engineer, and outspoken supporter of kid makers.

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    • This Is Peaty - Episode 2 2012


      from Steel City Media Added 1,561 15 0

      Keep up to date over on Twitter : http://www.twitter.com/StevePeat + http://www.twitter.com/ThisIsPeaty Fuelled by Monster Energy, Episode 2 takes you from the first SPS training day down at UK Bike Park, preparing the team for the first British National round at Comb Sydenham. After a long haul up the M6, straight through the night on Sunday, Steve met up with the guys from MtbCut.tv, to shoot the first in the new series of 'Mojo Trail Diaries' This wasn't your ordinary shoot, because the legend himself, Guy Martin was in tow, along with Joe Barnes and Andy Mckenna. Every season managed to hit them in 2 days... but it all made for good tv as you'll see. It felt like Round 1 all over again at Val Di Sole. With such a long break, every rider came out swinging on a loose,loamy and rough track. Tonnes of causalities all week, made it feel like more of a battle for survival, than going for the win. A solid run left Steve in 15th come finals, placing him 10th overall heading into Round 3 at Fort William... In Association with: Five Ten Footwear Supported by: Smuggling Duds Royal Racing Santa Cruz Bicycles http://www.ThisIsPeaty.com A Steel City Media Production

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      • 2012 UCI DH # 3 - Fort William, Santa Cruz Syndicate


        from Santa Cruz Bicycles Added

        BRYCELAND PODIUMS AT FORT WILLIAM! Fort William, Scotland June 10, 2012 Santa Cruz Syndicate’s Josh Bryceland had confidence all week and carried it through to his final race run taking the fifth spot on the podium at the third round of the UCI World Cup Downhill Series. Greg Minnaar came 6th and Steve Peat was 77th as he attempted a race run after suffering a badly torn hamstring muscle the day before. Fort William was dry and dusty all week and the midges were out in full force! Fans were as enthusiastic as ever and crowds swarmed the hill as much as the midges. The mechanics had the Shimano/Fox equipped V-10’s dialed each day for practice and the boys were training and getting up to speed together. They had fun on the track walk when Peaty had a BBQ up on the track for a feature for “This Is Peaty” . The week was unfolding well. Qualifier day spirits were high, but on the last training run Steve had a crash and injured himself. His front wheel washed out and when it slid his legs spread apart and he felt a pop. Rolling to the bottom of the hill Steve couldn’t walk into the medical tent so he rolled on in. Upon examination it was determined that he had a bad tear of his left hamstring. Wanting to keep the possibility of racing open he chose to do the qualifier by just rolling out of the start gate (which is all he needed to do as a top 20 protected rider to qualify). Greg ended up qualifying 6th knowing he could make more time and Josh’s form netted him a 7th place qualifier. Not having had any rain in six weeks it was no surprise that race day would be the day to rain! Steve didn’t practice in the morning while waiting to see if he would be up for the challenge of the race. He got a good taping from first aid and with pain meds onboard he decided to race. Out of the gate he was going for it giving it a proper go and feeling fast. Then he went down on a wet bridge and had to walk back up to get his bike. He carried on, but wanted to stay out of the way of the next few riders so he cruised from there. Josh took to the course and riding very well and moved into the 3-man hot seat to wait. Greg started off attacking the top and managed to hit a rock and damage his chain ring, thus inhibiting his effort for the rest of the run. He gave it the best he had but the chain was off by the bottom where he could have put the hammer down and just missed the podium by .08 seconds, but was stoked for teammate Bryceland as he was 5th scoring his second career UCI World Cup podium! Greg says, “ I’m obviously disappointed with finishing 6th but at the same time it could have been worse. I slammed a rock really hard quite high up on the track and bent my chain ring. My chain stayed on for most of the race but derailed towards the bottom. It was just a stupid mistake but could easily happen because of the ever-changing course with the rain. The great positive for the weekend was seeing Ratty podium in his home country!” Steve reflects on his week, “Mix bag of feelings for me after Fort William. I felt awesome on my Santa Cruz V-10 in practice but had an unlucky fall on my last run before qualifying. I managed to do a Bambi on ice and ripped my hamstring pretty badly!! I had to roll out the gate in the qualifier so I could manage the pain and try to ride finals. With no practice Sunday morning and a little rain, I didn't know how to attack my run and ended up slipping off the first wooden bridge and over a turn (same happened at Worlds in 07!!!). So, all in all, you can imagine how pissed off I am. Other than that the crowds were unreal again and thanks to the medics, Kathy Sessler and the Syndicate crew for getting me back on the hill. Hitting the Physio hard from now till MSA!! Still buzzing from his podium finish Josh says, “Fort William weekend was a lot of fun. Over the last two races there has been a bit of bad luck for me and my team and friends, but it was nice to end it off with a podium result! The V-10 has never felt better down the Fort and the new Fox forks are unbelievable. Thanks a lot to the Syndicate and everyone who has helped me get on top of another podium from Rob Copeland, Dan Critchlow, my girlfriend Becky and my family! Looking forward to keeping the ball rolling into Canada!!” Josh moves up in the overall points to 9th, Greg stays in 2nd 85 points behind Gwin and 70 points ahead of Gee. Steve drops to 26th overall with 156 points. The next two World Cups are just around the corner and Steve is working on rehabbing the hamstring as much as possible before MSA. Elite Men’s Results: 1 Aaron Gwin 4:48.21 2 Danny Hart 4:49.04 3 Gee Atherton 4:50.72 4 Sam Hill 4:51.74 5 Josh Bryceland (Santa Cruz Syndicate) 4:53.26 6 Greg Minnaar (Santa Cruz Syndicate) 4:53.33 7 Joe Smith 4:55.14 8 Sam Dale 4:55.35 9 Matt Simmonds 4:55.59 10 Cameron Cole 4:55.77 77 Steve Peat (Santa Cruz Syndicate) 8:07.5 Overall Standings: 1 Aaron Gwin 650 2 Greg Minnaar 565 3 Gee Atherton 495 4 Danny Hart 355 5 Sam Hill 334 6 Steve Smith 302 7 Marc Beaumont 293 8 Mick Hannah 288 9 Josh Bryceland 257 10 Remi Thirion 237 26 Steve Peat 156 THANKS TO THE SYNDICATE SPONSORS: SANTA CRUZ BICYCLES SHIMANO FOX ENVE COMPOSITES MAXXIS CLIF BAR MUC-OFF LIZARD SKINS WTB CHRIS KING BIRZMAN Gore® RideOn™ Cable Systems FOXHEAD

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        • Tiger Mt - Prescot Trail Complete Run


          from Evets Iksatu Added 98 0 1

          This is one of the most popular mountain bike trials in the Seattle area. Only :40 from downtown it sees a lot of use. Surprisingly, on Memorial Day 2012, I rode it solo. Not a soul in sight, which was bizarre since the conditions where as nice as I've ever seen them. This video does not include the brutal :30 climb to the trailhead, just the good stuff. The first chunk of this video do include a fair amount of pedaling. If you want just the tasty decent, jump to 5:10 or so. Boring tech stuff: Shot with GoPro Hero2 in full wide to get the fullest view. This ultra wide angle does flatten everything out. For reference, the drop at 13:17 is about knee height.) Music credits: (All Pacific NW bands in honor of this great Pacific NW trail.) Audio: Track 1: STRFKR "Mona Vegas" Track 2: STRFKR: "Bury us Alive" Track 3: Dandy Warhols "Boys Better" Track 4: STRKR "Astoria" Track 5: Broken Bells "The Ghost Inside"

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          • This Is Peaty - Episode One 2012


            from Steel City Media Added 4,299 32 3

            Follow Steve Peat on Twitter : http://www.twitter.com/StevePeat + http://www.twitter.com/ThisIsPeaty Fuelled by: Monster Energy This Is Peaty Episode One takes you on an international whirlwind adventure. Starting at the legendary Ingle Gym, Sheffield, along with close friend and Heavyweight boxer David Howe, Steve hasn't been slacking in the off-season, that's for sure. Getting in quality Downhill runs in the UK is tough for someone like Steve, who's nearest uplift is almost 2 hours away... So any excuse to head for San Romolo has to be a good one. Staying over at Argentina Bike with SPS rider James Swinden in tow, one Piaggio purchase later and a few amazing days in the sun, the season was off to a solid start... It might have been an early start to the season this year, but everyone came out swinging at Round 1 Pietermaritzburg, South Africa. Huge Jumps, Dropper Posts, Weetabix and an 'almost' fairytale finish for the Santa Cruz Syndicate. Obviously psyched for his team-mate Greg Minaar, but a tough start to the year for Steve, back in 15th place. But don't worry he's not out of reach just yet though, with a long season still to follow. Val Di Sole is basically Wharncliffe but a bit longer anyway, right? Fuelled by: http://www.MonsterEnergy.com In Association with: http://www.FiveTen.com Supported by: http://www.Smuggling Duds.com http://www.RoyalRacing.com http://www.Santacruzmtb.com http://www.ThisIsPeaty.com A Steel City Media Production

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            • Miller Times Episode One: Pre-Season DH Training


              from Straightshot Added 569 7 0

              In preparation for the upcoming race season, Miranda got together with good friends, Remi Gauvin and Tyler Allison to smash out a few runs at one of her fave winter locations to ride. Miranda is proudly supported by, Santa Cruz Bicycles, SRAM, Rockshox, Avid, Truvativ, Chromag, Smith, Fox Head, Perform X Downhill Team and Pinkbike. Thanks to JJ for the help with the music for the edits.

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                from Santa Cruz Bicycles Added

                ietermaritzburg, South Africa March 18, 2012 Greg Minnaar wins the UCI World Cup Downhill season opener aboard his Fox/Shimano equipped carbon V-10 with an exhilarating run that had the hill alive with the roar of thousands of fans including the oneLife crew and the Minnaarmy! Steve Peat came in 15th and Josh Bryceland 21st on this improved, pedaling course in Greg’s hometown of Pietermaritzburg, South Africa. It always feels like a homecoming for us to be in this friendly city and the Syndicate was welcomed back by all Greg’s family and friends. The local support of the race is big and there were many improvements to the track and the race venue. Training went well all week and the boys came into the season fit and lean. Greg was fastest in qualifier by the slimmest margin of .008 over Aaron Gwin and he picked up max points for his efforts. Steve was 11th fastest and Josh 17th. Rain was on and off during the week and we had quite a bit come down on race night. Things dried up quick and we had a beautiful day for the race. Everyone got to the top of the hill eager to get the season underway. Greg started into his race run and made a few mistakes and was 2 seconds down at the first split. He gained some time by the second split and was only 1 second off the pace. Steve said, “Greg can make up that time.” As Greg neared the finish the volume of the crowd was at a fevered pitch and this certainly had to boost the effort into overdrive. As the leader board went green the oneLife crew of friends pushed the fence down and flooded into the finish arena while Steve lifted Greg off the ground in victory. An ecstatic Greg says, “I made a few mistakes on the top part of the track and I knew I had to make up some time. On the bottom section I had to stand and pedal hard and I fought all the way to the finish. You know when you are coming into the finish and you see the oneLife crew breaking the fence down that you’ve had a good run. And then Steve jumped over the fence and grabbed me I knew I had won. It’s a great feeling to do well in front of all my family and friends and their support is amazing!” Steve comments, “Another great weekend racing in Maritzburg. The fans and the onelife crew made it an awesome weekend, and I feel privileged that it was my 100th World Cup start. Luckily the track dried out and made the racing fast and tight. Although I wasn’t too happy with my 15th place result, I was over the moon for Greg. He dug deep and took the win for the home crowd!!” Josh placed 21st and said, “After a hard winter training I don’t feel I quite did myself justice on my race run, but I left it all on the hill and the bike feels better than ever. I’m really happy for Greg, not only just with the win in his hometown, but starting the season with a win and full points. Also good to see Peaty Dog still has a little bit of fire in him, as always.” The win makes Greg’s 16th World Cup win (11 on Santa Cruz) and is his 53rd World Cup Downhill podium, (besting Steve’s 52 podiums). Greg now leads the World Cup overall with 250 points over Aaron Gwin’s 200 points. Steve is 14th in the standings and Josh is 17th. Greg will be in the leader jersey going into the next World Cup in Val Di Sole, Italy in May. MEN’S ELITE RESULTS: 1ST GREG MINNAAR (SANTA CRUZ SYNDICATE) 3:57.98 2nd Aaron Gwin 3:58.61 3rd Mick Hannah 3:58.97 4th Gee Atherton 4:02.36 5th Steve Smith 4:02.41 6th Jared Graves 4:02.78 7th Andrew Neethling 4:02.99 8th Troy Brosnan 4:03.58 9th Julian Camellini 4:03.65 10th Cedric Gracia (Brigade, Santa Cruz) 4:03.81 15th STEVE PEAT (SANTA CRUZ SYNDICATE) 4:05.65 21ST JOSH BRYCELAND (SANTA CRUZ SYNDICATE) 4:07.37 MEN’S OVERALL STANDINGS 1ST GREG MINNAAR (SANTA CRUZ SYNDICATE) 250 2nd Aaron Gwin 200 3rd Mick Hannah 160 4th Gee Atherton 150 5th Steve Smith 140 6th Jared Graves 111 7th Troy Brosnan 107 8th Andrew Neethling 105 9th Cedric Gracia (Brigade, Santa Cruz) 93 10th Aurellien Giordanengo 85 14th STEVE PEAT (SANTA CRUZ SYNDICATE) 80 17 JOSH BRYCELAND (SANTA CRUZ SYNDICATE) 68 THANKS TO THE SYNDICATE SPONSORS: SANTA CRUZ BICYCLES SHIMANO FOX ENVE COMPOSITES MAXXIS CLIF BAR MUC-OFF LIZARD SKINS WTB CHRIS KING BIRZMAN Gore® RideOn™ Cable Systems FOXHEAD

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                • Santa Cruz Custom Colour Choice Program


                  from QiRBii Added 214 0 0

                  Introducing the Santa Cruz Custom Colour Choice Program - worth making a song & dance about! Now available on the Blur LT aluminum, Nomad aluminum, Nickel, Butcher, Tallboy aluminum, Chameleon, Jackal and new Highball aluminum models. http://hyperformancehardware.blogspot.co.nz santacruz@xtra.co.nz 03 548 0879

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                  • Untitled


                    from Jarvis Jeff Added 40 0 0

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                    • Cedric Gracia pre-season testing in Italy


                      from Santa Cruz Bicycles Added

                      The one and only CG fills us in on the upcoming season as well as his new sponsors!

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