Ochs Und Junior just might be the coolest watch company in the world. You probably haven't heard of them, unless you're a regular reader of HODINKEE or some other like-minded publication. You see, they don't have any brand ambassadors or marketing budget at all. They don't have any retailers, anywhere. All Ochs Und Junior watches are sold directly through the Oxloft, a converted workspace, gallery, and boutique in downtown Lucerne. Their watches aren't even marked with the brand's name. What Ochs Und Junior does have though is one of the cleanest design structures of any line of watches, a brilliant watchmaker as a co-founder, and one of the most compelling brands around. You can find the full story here: http://www.hodinkee.com/blog/the-road-to-basel-episode-7-the-rigorously-simple-watches-of-ochs-and-junior+ More details
At Basel World 2013, you could find ten different Eric Giroud designs, in the booths of eight different brands. He is a watch industry super-designer. In episode five of our original video series The Road To Basel, we pay a visit to the man behind so many of today's most interesting and thoughtful wristwatches in his downtown Geneva studio. Next time you look at one of your favorite watches, you'll be forced to wonder, "Did Eric Giroud have something to do with this?" For more, go to http://www.hodinkee.com/blog/the-road-to-basel-episode-5-a-conversation-with-watch-designer-eric-giroud+ More details
See the original story here: http://www.hodinkee.com/blog/the-road-to-basel-episode-1-seeing-the-unseen-with-vacheron-constantin+ More details
Full story here: http://www.hodinkee.com/blog/an-in-depth-look-at-the-musicmachine-by-mbf-and-reuge+ More details
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