1. Audi at the Woerthersee GTI festival 2009

    03:33

    from tisch13 / Added

    4,123 Plays / / 4 Comments

    Audi´s third attendance at the famous 28th VW GTI festival at Reifnitz, Woerthersee, Austria. 130.000 auto addicts party for 4 days! tisch13 realised the Audi stand, concept and graphics. Much fun and see you next year! ;)

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    • Audi E-tron trailer (music by Matta & Hecq)

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      from Ad Noiseam / Added

      3,557 Plays / / 2 Comments

      Audi e-tron trailer by Tisch13. Audio: Track: Hecq "Sura" (remix by Matta) Label: Ad Noiseam Appears on Hecq's "Sura" (adn128) and Matta's "Prototype" (adn130) Video: Agency: Tisch13 Production: Living Room Pictures

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      • Audi e-tron Emotrailer

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        1,908 Plays / / 1 Comment

        Audi e-tron. The future of electric mobility. The film does not have a classic narrative structure but is rather a montage of vivid and intense vignettes showing glimpses of peoples lives in the future focussing on themes such as mobility, modern urban life and a lifestyle that is in harmony with nature. tisch13 wrote the concept for the film and realized it with stink Berlin. We were really happy to get Rob Chiu in the team! Shot on RED EPIC in LA - 4 days of production.. thanks to the whole team in LA!

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        • Audi Secret Lab – CES 2014

          03:29

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          1,237 Plays / / 0 Comments

          For the fourth consecutive year, tisch13 designed the exhibition appearance for AUDI AG at the Consumer Electronics Show in Las Vegas. With the realization of tisch13’s first exhibition stand design concept in 2011, Audi proved its courageousness as well as a fine sense for marketing appearances that go far beyond the usual. Audi has been a pioneer among automobile manufacturers, introducing products and technical innovations in the Consumer Electronics environment. For this, tisch13 developed a unique exhibition stand concept of impressive purity and consistency of design that clearly stood out above the diverse average. Again the following years, tisch13 and Audi remained true to their minimalistic approach: The Audi exhibits are extraordinary manifestations that inspire enthusiasm with their form- and design-language and their superb staging of the brand as an experience.   “Audi Secret Lab” is the motto for a rectangular building which is covered with a dramatic 500-square-metre invisibility cloakouter shell that appearslooks like a futuristic stealth structure. The stealth coating consists of a façade material that has never been used in this form before: a total of 13.096 triangular tiles with lenticular screenspatterns. They were applied individually by hand in a long and laborious process. Thanks to the optical flip effect of the lenticular material – which is often commonly seen on 3D lenticular postcards – the individual triangles change color depending on the viewing angle. Thus they give the building a shimmering, metallic, reflective and constantly changing surface that deliberately causes the de-materialiszation of the stand amidst the  colorful diversity of the hectic excessive and exuberant visual stimuli atof the Consumer Electronics Show. The booth concept "Audi Secret Lab" is supported by a microsite that fittingly extends the design concept into the digital channels. Using a face-tracking system via webcam, the flip effect of the lenticular booth surface is adapted and brought to life on the screen. This encourages users to playfully discover Audis innovations presented at the CES, even without attending the exhibition. A social feed with tweets and Instagram photos using the hashtag #AudiCES, shows the buzz and content generated by people on site and online. The result is a fully integrated communication and brand experience.

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          • Audi Secret Lab – Digital Extension

            01:28

            from tisch13 / Added

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            tisch13 developed and executed an integrated concept for Audi at the 2014 CES. The booth concept "Audi Secret Lab" is supported by a microsite that fittingly extends the design concept into the digital channels. Using a face-tracking system via webcam, the flip effect of the lenticular booth surface is adapted and brought to life on the screen. This encourages users to playfully discover Audis innovations presented at the CES, even without attending the exhibition. A social feed with tweets and Instagram photos using the hashtag #AudiCES, shows the buzz and content generated by people on site and online. The result is a fully integrated communication and brand experience.

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            • Cone of Light – Audi CES 2013

              01:59

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              281 Plays / / 0 Comments

              The creative task was to create an attention-getting tradeshow booth for Audi’s brand presentation at the Consumer Electronics Show 2013 in Las Vegas to pleasingly display the visionary lighting technology of this premium automobile manufacturer. Audi at CES 2013 stands for an extraordinary spatial experience, defined by light. Experiencing light also means knowing darkness; like driving at night, with cones of light slicing through the blackness. This notion gave birth to the basic architectural concept for “Cone of Light”: A cubistic black box, cut into a dynamic light-space by tapering cones of light. Audi, a symbolic light source, presents a beaming space. 2600 fluorescent lights, mounted behind special wall and ceiling membranes, uniformly diffusing and distributing light without any recognizable indication of its source. The large frontal opening – fascinating, alluring, attracting; pulling in crowds from afar. Visitors find narrow passageways into spaces of complete darkness contrasting the main space. Here, Audi exhibits its revolutionary lighting technology. By the interplay of light and darkness, the booth becomes a visual experience – fascinating and moving. The perfect stage for Audi’s innovative strengths and an emotional brand experience at its best.

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              • FC Bayern Basketball Flashmob

                01:35

                from tisch13 / Added

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                tisch13 realized in cooperation with KMS Blackbox a Flashmob in the Audi Dome Basketball Arena munich. 150 Uli Hoeness heads were used to distract the opponent player. Uli Hoeness is the loved and feared manager of FC Bayern Muenchen football team and the FC Bayern Basketball team. The flashmob was broadly covered in the local and national press.

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                • Siemens Home Appliances Exhibition stand at the IFA 2010

                  06:55

                  from tisch13 / Added

                  166 Plays / / 0 Comments

                  tisch13 created the IFA Exhibition stand for Siemens Home Appliances. This documentary shows the build up of the stand. Enjoy!

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