1. UD TEST DRIVE

    02:44

    from Hurrah! Productions / Added

    43 Plays / / 0 Comments

    UD gave a select few of their sales team the opportunity to drive some Questers fresh off the production line. We spent the day on a remote test-track in the heart of Thailand's stunning countryside filming these amazing trucks. Shot over one day on location with two Sony a7s. Executive Producer: James Rotheram Director: James Rotheram Camera Operator: Russell Morton Sound Engineer: Nick Talbot Editor: Mads Baekkevold Client: Volvo Trucks Group & Yannick Ott

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    • Tokyo 2014

      03:39

      from Johan Westerlind / Added

      14 Plays / / 0 Comments

      Behind the Scenes of a UD trucks photo shoot.

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      • UD Trucks Tokyo Motor Show 2013

        01:54

        from Important Looking Pirates / Added

        681 Plays / / 0 Comments

        After their success with the UD Trucks Lightrunner campaign, our friends at Obscura Digital came back to us with a request to enhance and expand the experience, in time for the prestigious Tokyo Motor Show 2013! Obscura wanted to illustrate the history and evolution of UD Trucks, and set it in a realistic Japanese rural environment. This presented a unique set of challenges. We needed to build a series of photo realistic trucks based on very limited source material as well as create convincing representations of the type of environments that a UD Truck would have travelled through. We’re very happy with the end result, and it turned out to be a huge success at this years Tokyo Motor Show!

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        • Music Score for UD Trucks Quester Launch Campaign

          02:00

          from Valentin & Byhr / Added

          57 Plays / / 0 Comments

          Quester is manufactured by UD Trucks. The launch was an important part of the company’s strategy to boost sales in emerging markets. The goal of the campaign was to launch Quester and reposition the UD Trucks brand on the global market. The campaign featured long-distance running to illustrate the truck's efficiency and endurance. And the runner analogy with the slogan "Made to go the extra mile " was an important part of images, films and copy. The campaign included events, print, outdoor advertising, POS materials, film, web, digital solutions and PR. Visit the campaign site: udtrucks.com/quester

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          • TOKYO MOTOR SHOW

            03:35

            from Hurrah! Productions / Added

            15 Plays / / 0 Comments

            When UD launched the long anticipated Quester truck at the Tokyo Motor-show Hurrah Productions was invited to cover the event and film the reactions of the many participants from across Asia. An amazing event in one of the most beautiful countries in the world; we filmed the motorshow and test track over 4 days. Director: James Rotheram Director of Photography: Matthew Horrex Editor: Mads K. Baekkevold

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            • UD QUESTER DELIVERY

              03:38

              from Hurrah! Productions / Added

              75 Plays / / 0 Comments

              The first Quester to be delivered was in Bangkok Thailand on the 16th December 2013. The long anticipated game changer from the truck manufacturer meant UD were inundated with orders from customers. Follow Jean Michel (Director, UD Trucks, Thailand) and Miss Diana as they personally deliver the first batch of trucks to one lucky customer. Executive Producer: James Rotheram Producer / Director: Gabrielle Riggir Camera Operator: Martin Landsburg Camera Operator: Andrei Goldobenko Audio Engineer: Lee Edwards Production Assistant: Johnboy Iype John

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              • RFID Multi language displays for UD Trucks Quester Launch by Valentin&Byhr

                01:50

                from Valentin & Byhr / Added

                454 Plays / / 0 Comments

                Quester is new heavy-duty truck range developed for Asia and other growth markets. The launch event was part of a broad campaign aimed at transport industry professionals on the major Asian markets. At the event guests speaking eight different languages gathered. In addition to the unveiling of the truck, the event featured an exhibit where guests could explore more than 40 screens of different shapes and sizes with digital content with all there is to know about Quester. Every guest received a RFID key fob that they could use to translate screen content into their own language. At times UD Trucks experts used the screens in short talks about specific features and benefits. By holding up a special black key fob they started a slideshow supporting their presentation. These slideshows were also available in eight languages. Technology Every screen was powered by a Raspberry Pi microcomputer running custom built software based on the open source c++ creative coding system OpenFrameworks. Each computer was connected to an Arduino based 125KHz RFID reader linked via a converter shield. The main application starts automatically when the computer boots up and shows content for the default language. Content can be both still images and movies. Different RFID key fobs can then trigger a language change, which then reverts to the default language after a set timeout. Since the computers where tightly integrated inside the different exhibitions walls and we really couldn’t access any keyboard or mouse, we created specific settings key fobs that can set all system settings such as screen rotation or default language. A separate tag registration application was created to simplify setup of the 1200 key fobs that needed to be registered to trigger a specific language or functionality in the main application.

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                • Global Launch Event for UD Trucks Quester Range by Valentin&Byhr

                  02:00

                  from Valentin & Byhr / Added

                  338 Plays / / 0 Comments

                  Quester is new heavy-duty truck range developed for Asia and other growth markets. The launch event was part of a broad campaign aimed at transport industry professionals on the major Asian markets. At the event we did not only want to reveal a new product. Our goal was to trigger the guests’ curiosity, engage their emotions and personalize their experience. In addition to the unveiling, we wanted to challenge visitors to discover more about Quester through a series of interactive experiences. It was important for us to come close by being personal – presentations by committed UD Trucks representatives was complemented by interactive digital information displays that offered information in nine languages by using RFID technology. The video projection-based unveiling was made in co-operation with Obscura digital. The film was projected on a 20 metres long screen surrounding the audience. The poetic film makes an analogy between Quester and the endurance of a long-distance runner. Projection mapping, light projections, films, music and interactive digital solutions were developed specifically for the event. Technology A wide range of technologies was used in all parts of the event. The unveiling of the truck revolved around a projection mapped cityscape sequence that ended with a motorized removal of the structure of boxes building up the 3D surfaces of the skyscrapers. Visitors received a RFID key fob, which allowed them to change the language of any of the 40 information displays that offered information. The displays were powered by Raspberry Pi microcomputers with custom software based on OpenFrameworks. In the Fuel coach game, visitors could learn about the virtues of the trucks fuel economy systems while playing a multiplayer game against three of their fellow visitors. They controlled the throttle of their truck by tilting an iPod and everyone could follow the race on the big screen. To demonstrate the full range of Quester variants, we created an interactive experience where visitors could select on of seven 3D-printed object depicting an ice cream, a fuel tank, a container, etc, place it on a podium and then spin the image of the corresponding truck on a big screen, e.g. a freeze truck, a tanker, a container truck, simply by using hand gestures in the air. We used RFID technology and an Arduino microcontroller to track the id of each object and a “hacked” Microsoft Kinect to track hand movements. Everything was controlled by a custom application based on OpenFrameworks and Open NI. Interactive iPad apps showed detailed information about engines, transmissions and a rear axle on display. A Bluetooth connected RFID reader enabled the iPads to be included in the system of language selection RFID key fobs. The interactive running installation UD4D gave visitors an insight into the product philosophy and history of the brand. A 180° screen was connected to a treadmill – all controlled by a custom application based on OpenFrameworks.

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                  • UD Trucks Quester Launch Campaign Site by Valentin&Byhr

                    02:18

                    from Valentin & Byhr / Added

                    98 Plays / / 0 Comments

                    Quester is manufactured by UD Trucks. The launch was an important part of the company’s strategy to boost sales in emerging markets. The goal of the campaign was to launch Quester and reposition the UD Trucks brand on the global market. The campaign featured long-distance running to illustrate the truck's efficiency and endurance. And the runner analogy with the slogan "Made to go the extra mile " was an important part of images, films and copy. The campaign included events, print, outdoor advertising, POS materials, film, web, digital solutions and PR. Visit the campaign site: http://www.udtrucks.com/quester

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                    • UD: QUESTER LAUNCH

                      03:00

                      from Hurrah! Productions / Added

                      33 Plays / / 0 Comments

                      We were at the launch of the all new Quester Truck in Bangkok. The much anticipated truck is designed to be a game changer for UD. We love trucks! Executive Producer: James Rotheram Camera Operator: Russell Morton Camera Operator: Gabrielle Riggir

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