1. IBM's Watson on Jeopardy!

    51:23

    from TheDMA Added 65 0 0

    Watson on Jeopardy! If you heard about the TV show, you'll want to hear the back story of this fully integrated campaign directly from its creators at IBM and OgilvyOne. IBM and OgilvyOne…

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    • Battle of Media Titans: Getting Allocation, Attribution and Analytics Right

      49:02

      from TheDMA Added 11 1 0

      Battle of Media Titans: Getting Allocation, Attribution and Analytics Right Customer insight and the creative process can, and needs to be, fully integrated into all media channels to deliver a…

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      • All Out

        48:09

        from FirstBaptistRaytown Added 63 0 0

        February 22, 2015 A person who is sold out for Jesus Chris will love what Jesus loves. If Jesus loved the church enough to give His life for it, we should love the church enough to give our lives…

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        • Forrester, McKinsey, and Spencer Stuart: Is Your Organization Up to the Challenge of Integration?

          47:38

          from TheDMA Added 11 0 0

          Is Your Organization Up to the Challenge of Integration? Join Clare Hart, CEO of Infogroup and moderator of this panel of executives from Forrester, McKinsey, and Spencer Stuart. You’ll hear…

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          • Domino's Delivers! A Surprising Strategy Leads to Record Sales!

            46:59

            from TheDMA Added 46 0 0

            Domino's Delivers! A Surprising Strategy Leads to Record Sales! Domino’s Pizza and Crispin Porter + Bogusky share how their bold marketing strategy boosted pizza sales by an unfathomable…

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            • Coca Cola: Measure Everything...You Might Learn Something

              46:53

              from TheDMA Added 15 1 0

              Measure Everything; You Might Learn Something Coca-Cola, Mitsubishi Electric and Definition 6 explore how to create measurable transactions and interactions that matter! You too can develop stronger…

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              • E*Trade: The Voices Behind the Talking Baby Campaign

                44:55

                from TheDMA Added 31 0 0

                The Voices Behind the Talking Baby Campaign E*Trade and Grey NY show how a talking baby has become a pop culture sensation. But 60 million YouTube views later, the real value may be in the digital…

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                • All In

                  40:06

                  from FirstBaptistRaytown Added 76 0 0

                  February 15, 2015 Have you ever noticed that all of the dramatic scenes concerning a poker game that you see in the movies and especially the old westerns are when somebody goes “all in”…

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                  • REI: The Modern Brand’s Journey to a Seamless Data-Driven Brand Experience

                    38:50

                    from TheDMA Added 14 0 0

                    REI and the Modern Brand’s Journey to a Seamless Data-Driven Brand Experience Modern brands must strive to deliver more to remain successful in a complicated marketing environment. Enlightened…

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                    • Microsoft Tag: Condé Nast Builds Engagement Through Print, Digital and Video

                      37:24

                      from TheDMA Added 4 0 0

                      Condé Nast Builds Engagement Through Print, Digital and Video Condé Nast, in conjunction with Microsoft, and mobile developer Nellymoser is extending, enhancing and augmenting the…

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                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."