1. IBM's Watson on Jeopardy!

    51:23

    from TheDMA / Added

    65 Plays / / 0 Comments

    Watson on Jeopardy! If you heard about the TV show, you'll want to hear the back story of this fully integrated campaign directly from its creators at IBM and OgilvyOne. IBM and OgilvyOne crafted one of the best truly integrated B-to-B marketing campaigns of all time. You’ll hear how their innovative strategies were able to capture nearly 10 million Americans on Valentine’s Day to watch a computer battle involving two of the greatest Jeopardy champions of all time.

    + More details
    • Battle of Media Titans: Getting Allocation, Attribution and Analytics Right

      49:02

      from TheDMA / Added

      11 Plays / / 0 Comments

      Battle of Media Titans: Getting Allocation, Attribution and Analytics Right Customer insight and the creative process can, and needs to be, fully integrated into all media channels to deliver a consistent experience that cuts through clutter to reach today's consumer. The amount of channel and data integration – online, catalog, mobile, social, video, broadcast, and more that is available is outstanding. This thoughtful session will help you resolve integration issues and enable you to make intelligent choices.

      + More details
      • All Out

        48:09

        from FirstBaptistRaytown / Added

        62 Plays / / 0 Comments

        February 22, 2015 A person who is sold out for Jesus Chris will love what Jesus loves. If Jesus loved the church enough to give His life for it, we should love the church enough to give our lives to it. If you are “all in” for Christ, you will want to go “all out” for His church! This message looks at how God wants our church to function, what we should value, and how you can pray for your church. This message was taught by Pastor Brandon Park on a Sunday morning at First Baptist Raytown. Find more messages and more information at FirstBaptistRaytown.com.

        + More details
        • Forrester, McKinsey, and Spencer Stuart: Is Your Organization Up to the Challenge of Integration?

          47:38

          from TheDMA / Added

          11 Plays / / 0 Comments

          Is Your Organization Up to the Challenge of Integration? Join Clare Hart, CEO of Infogroup and moderator of this panel of executives from Forrester, McKinsey, and Spencer Stuart. You’ll hear from the recognized experts in the marketing community as they prove that a truly integrated marketing approach to your customers begins with a truly integrated marketing structure within your organization. This panel will allow you to discover what you need to know to get started and what type of talent you need to attract in order to succeed.

          + More details
          • Domino's Delivers! A Surprising Strategy Leads to Record Sales!

            46:59

            from TheDMA / Added

            45 Plays / / 0 Comments

            Domino's Delivers! A Surprising Strategy Leads to Record Sales! Domino’s Pizza and Crispin Porter + Bogusky share how their bold marketing strategy boosted pizza sales by an unfathomable 14.3% in just one quarter with their surprising, buzz-generating "apology" campaign. With commodity prices rising, sales falling and competitors celebrating, Domino’s chose to use its harshest critics as inspiration and a catalyst for change. Hear how their innovative and integrated marketing strategy, which featured advertising that went against all conventional wisdom by focusing on the negative, engaged customers across the nation and discover how you can take their learnings and apply them to your own initiatives to boost sales.

            + More details
            • Coca Cola: Measure Everything...You Might Learn Something

              46:53

              from TheDMA / Added

              15 Plays / / 0 Comments

              Measure Everything; You Might Learn Something Coca-Cola, Mitsubishi Electric and Definition 6 explore how to create measurable transactions and interactions that matter! You too can develop stronger relationships with your customers through a Unified Marketing Approach.

              + More details
              • E*Trade: The Voices Behind the Talking Baby Campaign

                44:55

                from TheDMA / Added

                31 Plays / / 0 Comments

                The Voices Behind the Talking Baby Campaign E*Trade and Grey NY show how a talking baby has become a pop culture sensation. But 60 million YouTube views later, the real value may be in the digital space. Since launching the baby campaign with Grey NY in 2007, E*Trade has increased online accounts by 9.6%. Learn how they continue to build on the campaign through social media. The E*Trade baby campaign consistently ranks at the top of USA Today's admeter. This year, it benefited from over 111 million views on the Super Bowl -- the largest TV audience ever. But could the real value be on Facebook, Twitter, and YouTube?

                + More details
                • All In

                  40:06

                  from FirstBaptistRaytown / Added

                  74 Plays / / 0 Comments

                  February 15, 2015 Have you ever noticed that all of the dramatic scenes concerning a poker game that you see in the movies and especially the old westerns are when somebody goes “all in” and they put all their chips on the table? He puts everything he has to offer on the table – win or lose. Jesus challenged us to go “all in” as well. What does it look like when a person goes all in? This message was taught by Pastor Brandon Park on a Sunday morning at First Baptist Raytown. Find more messages and more information at FirstBaptistRaytown.com.

                  + More details
                  • REI: The Modern Brand’s Journey to a Seamless Data-Driven Brand Experience

                    38:50

                    from TheDMA / Added

                    14 Plays / / 0 Comments

                    REI and the Modern Brand’s Journey to a Seamless Data-Driven Brand Experience Modern brands must strive to deliver more to remain successful in a complicated marketing environment. Enlightened marketers recognize that all media is becoming addressable and the customer is at the center of the brand experience. Smart marketers are getting in front of that trend and creating strategies that capitalize on it. Now is time to be bold to best connect with today’s customers. Epsilon’s clients, some of the biggest brands in the world, are rising to this challenge and many have begun their journey toward a data-driven, customer-focused strategy. Join Epsilon and outdoor gear and apparel retailer REI as they take you on a Customer Experience Marketing journey. In this session, learn why brands must focus on the customer experience and the requirements to build the modern brand in a world of addressable media. See how successful marketers are integrating traditional/print direct marketing with emerging channels such as the web, social media and mobile. Understand how to follow the map of an idealized consumer interaction with a brand to make data actionable across all channels. Recognize the requirements to create a seamless brand experience driven by customer insights and fueled by new technology and start on your path toward Customer Experience Marketing.

                    + More details
                    • Microsoft Tag: Condé Nast Builds Engagement Through Print, Digital and Video

                      37:24

                      from TheDMA / Added

                      4 Plays / / 0 Comments

                      Condé Nast Builds Engagement Through Print, Digital and Video Condé Nast, in conjunction with Microsoft, and mobile developer Nellymoser is extending, enhancing and augmenting the magazine experience through mobile engagement of traditional readers. Learn how they reach, engage and measure the potential that exists within 2D barcode mobile marketing and how it fits within direct strategies. Valuable user experience data and best practices from Condé Nast, Microsoft, and mobile developer Nellymoser will be shared to help you understand how to effectively integrate your mobile and print strategies.

                      + More details

                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."