1. Amy Cueva - Designing for Health - Stanford University's Design for Dance conference 2015

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    from Robin Zander Added 8 0 0

    Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality. Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’sHealthcare Experience Design Conference—now in its fifth year and expanded and rebranded as HxRefactored—Amy has successfully connected and networked disparate parts of a challenging and siloed system. As a speaker, Amy shares her vision and methodology at influential events such as Design Management Institute, UXPA, IA Summit, Partners Center for Connected Health Symposium, Stanford MedicineX, Health 2.0, and HIMSS. This presentation took place in 2015 at Stanford's Design for Dance conference. Design for Dance was founded by BJ Fogg and the Stanford Persuasive Tech. lab to innovate at the intersection of dance and behavior change. Learn more at designfordance.org.

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    • HxD 2012 - Amy Cueva - Opening Address

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      from HxD Conference Added 223 1 0

      This presentation was given at the 2012 Healthcare Experience Design Conference: www.hxdconf.com Amy Cueva is Founder, Chief Experience Officer and healthcare principal at Mad*Pow. Amy’s passion for human-centered design has been demonstrated repeatedly in her work for clients like New England Journal of Medicine, Google, Aetna, Fidelity and McKesson. Leading a team of equally fired-up designers, Amy has created strong multi-channel experience strategies, intuitive digital experiences and streamlined processes for Mad*Pow’s clients. Amy is a true believer in the power of research-inspired methodology to address the challenge of competing business goals, customer needs, and technology requirements. With the state of healthcare in our country rapidly approaching a crisis point, harnessing that power has become even more critical. Amy formed the Healthcare Experience Design LinkedIn group and chairs the Conference with that goal in mind, bringing together those invested in the design of healthcare experiences to discuss best practices, trends, challenges and solutions. Always happy to step up and spread the word about the importance of human-centered design, Amy is a regular speaker at a wide range of industry events. She has presented at HIMSS virtual conference, the World Healthcare Innovation & Technology Congress, the IA Summit, IDEA Conference, the UPA International Conference, and the Center for Connected Health Symposium. She was selected as one of Mass High Tech’s Women to Watch in 2009 and her and her business partners were honored to be present on the Inc 500 list of fastest growing privately held companies in 2009.

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      • 2012 Healthcare Experience Design Conference

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        from Mad*Pow Added 697 5 0

        Founder, Chief Experience Officer & Healthcare Principal, Amy Cueva, invites you to be a part of HxD 2012!

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        • 2012 Healthcare Experience Design Conference

          05:48

          from HxD Conference Added 20 0 0

          Founder, Chief Experience Officer & Healthcare Principal, Amy Cueva, invites you to be a part of HxD 2012!

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          • Amy Cueva - HxD 2011

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            from HxD Conference Added 78 1 1

            Mad*Pow Founder, CXO & Healthcare Principal, Amy Cueva gives her Welcome Address to the 300+ conference attendees.

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            • Usability Marathon

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              from Mad*Pow Added 23 0 0

              Amy Cueva, Founder & CXO of Mad*Pow opens up about what it takes to design the best experiences for ones customers by illustrating some key examples and best practices.

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              • Innovation District: Five Entrepreneurs

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                from Mad*Pow Added 22 0 0

                The first in a series of short videos examining Boston's Innovation District and the 5 entrepreneurs contributing to the development of such a cutting-edge Boston community. MadPow is trilled to be apart of this feature!

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                • DRF Video Case Study

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                  from Mad*Pow Added 22 1 0

                  For 120 years, Daily Racing Form (DRF) has covered the sport of Thoroughbred horseracing, and has provided fans with the latest news, opinions and exclusive analysis and performance data 364 days a year, every year.

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                  • Collaborating with McKesson

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                    from Mad*Pow Added 48 1 0

                    Our Founder, CXO & HealthCare Principal, Amy Cueva describes Mad*Pow's design style & thought leadership process on our most recent collaboration with HealthCare giant, McKesson.

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