1. Debunking (or not) mobile research myths: It’s not about the app. It’s about the panel

    24:29

    from Merlien Institute / Added

    by Dominic Jarville - Associate Director, Product Development & Innovation - e-Rewards (UK) Presented at Market Research in the Mobile World Europe 18-19 April 2012, Amsterdam, The Netherlands For news updates on this conference, please visit: http://www.mrmw.net

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    • Challenges on the way to a mobile panel: what are the limits and opportunities of a mobile panel?

      20:42

      from Merlien Institute / Added

      by Florian Tress - Manager R&D and Quality - ODC Services (Germany) Presented at Market Research in the Mobile World Europe 18-19 April 2012, Amsterdam, The Netherlands For news updates on this conference, please visit: http://www.mrmw.net

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      • Unravelling the mobile web consumers and their media consumption habits

        22:15

        from Merlien Institute / Added

        by Surag Patel - Director Global Research - InMobi (US) Presented at Market Research in the Mobile World Europe 18-19 April 2012, Amsterdam, The Netherlands For news updates on this conference, please visit: http://www.mrmw.net

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        • TVC advertisement & concept testing via mobile phones in India and Africa

          17:58

          from Merlien Institute / Added

          by Pankaj Jha - Director of Global Innovations - Millward Brown (India) Presented at Market Research in the Mobile World Europe 18-19 April 2012, Amsterdam, The Netherlands For news updates on this conference, please visit: http://www.mrmw.net

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          • Enterprise feedback management and mobile channel: what are the success factors?

            21:30

            from Merlien Institute / Added

            by Ludger Kesting, Consultant (Norway) & Edwin Michel Vlietman, MD Questback (The Netherlands) Presented at Market Research in the Mobile World Europe 18-19 April 2012, Amsterdam, The Netherlands For news updates on this conference, please visit: http://www.mrmw.net

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            • Identifying the customer journey to purchase: using mobile to track consumer touch points with a brand

              25:04

              from Merlien Institute / Added

              by Alistair Hill - Co-Founder - On Device Research (UK) Presented at Market Research in the Mobile World Europe 18-19 April 2012, Amsterdam, The Netherlands For news updates on this conference, please visit: http://www.mrmw.net

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              • Discussing a new approach to mobile ethnography that uses game mechanics to engage participants

                25:02

                from Merlien Institute / Added

                by Siamack Salari, Founding & Managing Director, EverydayLives & EthOS (Belgium) Presented at Market Research in the Mobile World Europe 18-19 April 2012, Amsterdam, The Netherlands For news updates on this conference, please visit: http://www.mrmw.net

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                • Applying mobile research to "old fashioned" research approaches

                  22:53

                  from Merlien Institute / Added

                  by Jan Schöttelndreier - Director of Marketing - Cluetec (Germany) Presented at Market Research in the Mobile World Europe 18-19 April 2012, Amsterdam, The Netherlands For news updates on this conference, please visit: http://www.mrmw.net

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                  • Activation Session: Delegates to co-create actionable recommendations for the industry based on learnings from Module 1

                    23:54

                    from Merlien Institute / Added

                    Faciliated by Mark Michelson - Executive Director - MMRA (US) Presented at Market Research in the Mobile World Europe 18-19 April 2012, Amsterdam, The Netherlands For news updates on this conference, please visit: http://www.mrmw.net

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                    • DUBTEL Mobile Cloud API

                      02:21

                      from Dubtel / Added

                      17 Plays / / 0 Comments

                      DUBTEL Mobile Cloud API is a Backend as a Service platform that eliminates the need for app developers to build custom backend solutions for their apps. Development of server-side components is expensive, repetitive, and distracts from perfecting your app. Let us handle it so you can focus on making your app awesome.

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