1. B2Bento.tv - Marketing at Crossroads Part 3: Why Content is Key and Who Takes Credit

    17:36

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    B2Bento in conversation with Vikas Gulati (Vserv) and Sanchit Sanga (Mindshare) on the role of content and content strategy in marketing, effective attribution techniques, and some words of wisdom for the new crop of graduates entering the business world.

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    • Netmining Panel: Mapping the Display Landscape

      48:51

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      Industry experts discuss how to successfully navigate the constantly evolving display ecosystem and predict where our industry is headed. The panel features Chip Hall of Google, Ramsey McGrory of Yahoo!, Chris Scoggins of Datalogix and Andrew Feigenson of The Nielsen Company. Moderated by Alan Chapell of Chapell & Associates.

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