1. Executive Marketing Summit 2014: Stuart Elliott, Beth Comstock, Richelle Parham & Josh Feldmeth


    from Interbrand Added 42 0 0

    Stuart Elliott of The New York Times interviews GE's Beth Comstock, eBay's Richelle Parham, and Interbrand's Josh Feldmeth.

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    • Beth Comstock - Mind Share (Future of StoryTelling 2014)


      from Future Of StoryTelling Added 649 8 0

      GE CMO Beth Comstock emphasizes that connecting with your audience through an authentic, personal story is a critical first step for any brand—you have to achieve “mind share” in…

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      • Documented@Davos: Beth Comstock, GE


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        Pete Cashmore of Mashable interviews Beth Comstock, chief marketing officer, General Electric at the World Economic Forum in Davos, Switzerland 2012.

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        • Beth Comstock: Make Heroes Out of the Failures


          from 99U Added 13.4K 16 3

          Storytelling, experimentation, passion, and even failure - these are the ingredients that help great ideas make it to the finish line, says GE's Beth Comstock in this candid interview at the…

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          • GE adapts "reverse innovation" for global health care


            from WHCC Innovations Added 105 0 0

            As the one of the world's most innovative companies, GE has a long tradition of developing new technologies that significantly impact the global marketplace. But in recent years, GE has broadened…

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            • Davos Diary 2


              from Beth Comstock Added 337 1 0

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              • Davos Diary


                from Beth Comstock Added 382 2 1

                Here's a video with some highlights from Davos. Many conversations about innovation. And social media is the star -- everyone's tweeting, blogging talking about the impact of social media.

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                • Beth Comstock, CES


                  from Beth Comstock Added 119 1 0

                  Part 2 of a conversation with designer, Yves Behar.

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                  • Beth Comstock, CES


                    from Beth Comstock Added 66 0 0

                    Part 1 of a conversation with designer, Yves Behar.

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                    • FCC - AOL - Comstock - Google - Apple - MediaBytes March 4, 2008


                      from Media 3.0 Added 19 0 0

                      * KEVIN MARTIN may allow DTV transition testing. * AOL plans 12 new sites in 6 months. * BETH COMSTOCK leaves NBCU to return to GE. * GOOGLE takes Gears mobile. * APPLE fails to deliver on iTunes…

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