1. Alex Trochut x RedMilk Magazine - A DATE WITH


    from Svperbe Visionaries / Added

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    In New York, RedMilk met Alex Trochut, talented young artist who is becoming an important name in the world of design and graphics. In addition to being the author of the cover of Katy Perry's single Roar, Trochut has already collaborated with Nike, Adidas, Pepsi, Puma, Wallpaper Magazine, New York Times. The artist opened the doors of his office in Brooklyn to RedMilk, telling about his career and describing his work. More: www.alextrochut.com www.binary-prints.com www.svperbe.com

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    • Binary Prints @ Sónar 2013


      from Alex Trochut / Added

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      Binary Prints is a printing technique by Alex Trochut (www.alextrochut.com), who invented a process through which two completely separate images could be shown on one surface - one which appears in light, and one which appears only in the dark. What followed was a collaboration with some of the premiere electronic musicians of our time. Trochut called on James Murphy, Caribou, Four Tet, Damian Lazarus, John Talabot, Acid Pauli and others TBA to create a series of portraits that explore the people behind the music. Discussing themes of both visual and auditory natures, Trochut created portraits that reflect the musician's vision of their own work and identity. These nocturnal portraits "wake up" in the dark, just as the DJs "come alive" at night, as do audiences under the spell of their music. As anyone who has been present at those transcendental moments of communion at a show can attest to the experience is an awakening or coming alive. There is a literal translation of the inverted blinking eye, which shows the artists coming alive, bringing them into focus, from a anonymous person to an icon of music and sound. Like the experiential discovery inherent in live music, these portraits create layers for the viewers to feel and pull apart, combining the universal with the personal.

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