1. The Integrated Product Design Lecture: Ayse Birsel & Bibi Seck

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    On March 11, PennDesign hosted The Lisa Roberts & David Selzer Integrated Product Design Lecture, featuring Ayse Birsel and Bibi Seck, co-founders of Birsel + Seck, a human-centered design and innovation studio that utilizes Birsel’s renowned design-thinking process, Deconstruction:Reconstruction™, to solve old problems in new ways and bring innovative solutions to market. For more information, please visit http://www.design.upenn.edu/calendar/ayse-birsel-bibi-seck.

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    • Design the Work You Love by Ayse Birsel

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      Design the Work You Love is how we transform team building and individual development at work. At Birsel+Seck, we have been designing award-winning products and systems with industry leaders. Through these collaborations, we realized that the single strength of an organization is its people and how they work. Yet an astonishing 70% of American workforce is not engaged or motivated at work. This is a big problem that we are passionate about solving.

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