1. Discoverability and Connecting with Readers - Seminar at the London Author Fair 2014

    49:01

    from Authoright / Added

    32 Plays / / 0 Comments

    The connection between readers and writers is stronger than ever. And with that the power of direct marketing from creator to consumer. But it's a big wide web out there. How do you break through the white noise and reach your audience? Patrick Brown, Director of Author Marketing at Goodreads, and Gareth Howard, CEO of Authoright and Founder of the London Author Fair, in discussion with publishing journalist and panel chair, Porter Anderson.

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    • Saxon Andrew Testimonial

      02:38

      from A Media Marketing / Added

      25 Plays / / 1 Comment

      Science Fiction Writer Saxon Andrews talks about the measured results behind the Social Media Campaign provided by A Media Marketing that more than doubled his daily booksales on Amazon.com.

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      • The Paperback - Anything But Dead (selfmkt episode 40)

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        from Brand Exercise / Added

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        We sent correspondent Tatton Jacobs on a mission to find out what people were reading in Orange, CA, and how.

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        • Lulu Launches Self-Published Author Resource (selfmkt episode 35)

          01:09

          from Brand Exercise / Added

          15 Plays / / 0 Comments

          Clark discusses the recent announcement by Lulu to offer self-published authors resources on making the most out of their experience.

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          • E.L. James Crushes All Authors In Her Path (selfmkt episode 33)

            01:07

            from Brand Exercise / Added

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            Clark discusses the significant rise to Amazon royalty of formerly self-published author E.L. James.

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            • Seth Godin Says Goodbye to Self-Publishing (selfmkt episode 32)

              02:09

              from Brand Exercise / Added

              48 Plays / / 0 Comments

              Clark reports on Seth Godin's new Kickstarter campaign, and farewell to self-publishing. More info via WSJ article here- http://online.wsj.com/article/SB10001424052702304441404577483192246426550.html?KEYWORDS=judging+book+by+its+readers

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              • Kickstarter For Publishing: Fail (selfmkt episode 30)

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                from Brand Exercise / Added

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                Clark reports on the discouragingly low success rate for publishing projects on the Kickstarter website. More info courtesy of GalleyCat- http://www.mediabistro.com/galleycat/only-31-87-of-kickstarter-publishing-projects-get-funded_b53464

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                • The Best Author Website Ever? (selfmkt episode 29)

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                  from Brand Exercise / Added

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                  Clark breaks down the keys to a killer book sales page. Check out Hyatt's fantastic page here- http://michaelhyatt.com/platform

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                  • Deborah Jacobs Self-Published Estate Planning Book Pays Off (selfmkt episode 23)

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                    from Brand Exercise / Added

                    5 Plays / / 0 Comments

                    Clark discusses Forbes editor Deborah Jacobs approach to marketing her self-published title "Estate Planning Smarts". Read her article via Forbes- http://www.forbes.com/sites/deborahljacobs/2012/06/13/how-my-book-became-a-self-published-best-seller/

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                    • Self-Published Bestseller List Goes Weekly (selfmkt episode 22)

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                      from Brand Exercise / Added

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                      Clark reports on the recent innovation of a GalleyCat bestseller list for self-published authors. Check the list out here- http://www.mediabistro.com/galleycat/self-published-bestseller-list_b52860

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