1. Salon Success Series - Session 3, Creativity, Communication & Follow-through

    57:52

    from Professional Beauty Association / Added

    Creativity, Communication & Follow-through A solid foundation for strong retail sales begins with assessing your cultural strengths, coaching for individual performance and inspiring new understandings around the value of recommending retail. This session builds on that foundation and explores additional steps toward creating a high performance retail business. In this session we will cover... • execution of the 8 steps to retail success. • creative promotions that involve your team. • developing a long-term promotional calendar. • aligning incentives to support the right behaviors. • measuring, coaching and celebrating success. This is the first session in a 3-part series based on PBA's landmark study, "The Business of Beauty." All three sessions are available here.

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    • Salon Success Series - Session 1, Developing a Strong Culture

      01:16:59

      from Professional Beauty Association / Added

      Developing a Strong Cultural Capacity for High Performance PBA’s landmark study – Business of Beauty: Maximize Your Profitabilty – produced the most authoritative resource on the future of retail success in the salon industry. With an ambitious goal of empowering salons to dramatically increase sales and profitability, the Salon Success Series emerged as a clear road map on the journey to measurable growth and sustained profitability. When fully utilized, The Salon Success Series is a proven approach that can help salons grow sales, increase profits, drive customer loyalty, and improve the overall client experience. In this session we will... • discover what the research findings mean to your business. • complete the Culture Audit and determine where to best focus your attention. • determine the flexibility, stability and adaptability of your business. • identify the key behaviors that directly impact retail success. • practice coaching skills to achieve consistency with next-level performance. This is the first session in a 3-part series based on PBA's landmark study, "The Business of Beauty." All three sessions are available here.

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      • Salon Success Series - Session 2, Leading Total Team Engagement

        01:00:26

        from Professional Beauty Association / Added

        Leading Total Team Engagement - Session 2 of the Salon Success Series Salon owners are called upon to rally their teams, inspire greatness, and generate excitement around retailing on a daily basis. This session explores how you can successfully lead your team to make the changes required to increase retail sales while balancing the other components of your business. In this session we will... • discover the key ingredient to motivation. • remove the barriers to retail recommendation. • explore consultation scripting and questioning around retail • create a plan to implement the 8 steps to retail success. • explore the power of service provider performance goals to illustrate greater opportunities. • learn a simple 3-step model to train and coach retail conversations. This is the first session in a 3-part series based on PBA's landmark study, "The Business of Beauty." All three sessions are available here.

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