1. Dust to Dust


    from David Vespremi / Added

    6,495 Plays / / 1 Comment

    A BoostedGroup profile of an American company building performance air filters here in America. We let the factory and its workers tell their own stories. Shot on location at K&N Filters in Riverside, California. No CGI, shot on Canon 5D and Red Epic. Read on for the full backstory, or just go straight to the video... I have been a full time automotive marketer for just over ten years now. In that span of time, I've done some really cool stuff - like my part in helping to launch the Tesla Roadster - and a lot of stuff that frankly isn't all that glamorous or sexy (certainly not to people outside the industry). One of the clients I have worked for the longest is K&N Engineering, in Riverside California. If you've seen their print ads, packaging, billboards, TV commercials or any number of consumer-facing ads or branding in the last ten years or so, there's a good chance you've seen my work. Generally speaking, all of it has been designed to sell product on the handful of selling points that make K&N filters unique in the market (unlike disposable filters, they never need to be replaced, they bring more air flow into the engine, and they are both a better long term value for consumers and better for the environment from a waste reduction standpoint). These bullet points have been presented in every conceivable medium from every possible angle in an effort to get consumers to re-think their next disposable filter purchase an make the switch to K&N. Recently, my work supporting their advertising and marketing efforts came to close. As a last hurrah, my marketing consultancy, BoostedGroup, was commissioned by K&N's CEO to put together a video telling a part of the K&N story that really hasn't ever been told - and it's actually an important one - that K&N makes it's products here in the U.S. This has always been a significant point of pride for K&N, given that they compete in a market where more than 100 million disposable air filters are sold (and discarded) in the U.S. each year - and most (if not nearly all) of these are imported from overseas. We didn't have much of a budget, so I called on my network of gear head collaborators and we came up with the concept of "show, don't tell" for this piece. K&N's CEO supplied the lines that he wanted to see included, but beyond that, we had carte blanche to tell the story in whatever we thought it could best be told. Rather than use the usual "God Made A Farmer" shots of Normal Rockwell style Americana images paired with a Morgan Freeman-style voice over, we really wanted to go in another direction entirely with it. Something that we felt was true to the K&N story, but somehow transcended it. We wanted to give the facility its own voice and words. After all was said and done and my marketing work for K&N came to a close, our piece was destined never to see the light of day beyond something for our respective portfolios. Still, what emerged surprised us all and we are all proud of the finished piece

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    • Tesla Spec Commercial-Introducing the Future :30


      from Angelo Xavier Camacho / Added

      33 Plays / / 0 Comments

      Tesla Spec Commercial-Introducing the Future. Introducing The Future is an introduction TV commercial for Tesla Motors' new full electric sedan, Model S. The commercial showcases the performance and technological attributes this eco-friendly car offers. It defines the Model S's game changing philosophy of what an electric luxury sedan can be. The Model S is a car that represents the future. Directed by Calvin Wan Edited by Angelo Camacho Cinematography and Special FX by Elson Ros

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      • Tandem with Calvin Wan


        from The Low Budget Crew / Added

        658 Plays / / 0 Comments

        Palmer, Galen and Sean Tandem with Calvin Wan on turn 11 of Infineon Raceway. http://thelowbudgetcrew.com http://facebook.com/thelowbudgetcrew

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        • Calvin Wan @ Marina Autocross


          from Dan Piña / Added

          190 Plays / / 0 Comments

          Calvins fourth and final pass at the Marina Autocross Feb 26th, in his 1993 Mazda RX-7 FD

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          • Sonoma Drift - Pit Walk


            from Aaron Conklin / Added

            676 Plays / / 1 Comment

            Coming soon.

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            • MotorMavens Mass Appeal | Gymkhana GRID


              from Shreeve Films / Added

              9,923 Plays / / 10 Comments

              Cameras: Justin Shreeve Joe Ayala Editing: Joe Ayala Music: Mass Appeal Gang Starr

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              • Mass Appeal/Gymkhana GRID


                from Joe Ayala / Added

                60.1K Plays / / 28 Comments

                Fifty one (51) days after the first-ever MotorMavens Mass Appeal Show & The Ken Block Gymkhana Grid Invitational took place at Irwindale Speedway, I’ve finally finished the video. Most of the excuses for tardiness I can think of would actually be true – I was out of state for the holidays; I was busy with work; I got sick; my dog ate my computer, etc… but it all comes down to me just not getting it finished until now. Better late than never I guess. The Mass Appeal event was, in fact, our very first car show, and throughout all the adversity (with our website site getting hacked two weeks before the show and car show registrations not going through), we pushed on regardless and the show turned out very well! Also, Ken Block’s Gymkhana Grid Invitational seemed to be a popular as well – the competition was close between the top drivers in the RWD/AWD classes, which made the competition runs very fun to watch. Enjoy! :: Joe Ayala

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                • 360VM: Spocom San Mateo Teaser


                  from Roland Posadas / Added

                  1,042 Plays / / 0 Comments

                  A sneak peak at 360VM's exclusive coverage of the 2010 Spocom Car Show in San Mateo, CA. Edited by Roland Posadas Shot w/ Canon 7D, Canon 5D Mark II, and Sony EX-1.

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                  • 360VM: Season 2 Opener


                    from Roland Posadas / Added

                    3,110 Plays / / 0 Comments

                    Opening sequence for 360VM's 2nd Season on MYX.

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                    • Hella Flush 3.5 and TDC with Calvin Wan


                      from iPhilms / Added

                      71K Plays / / 65 Comments

                      Went out to buttonwillow with Calvin Wan and the crew last week. Was tons of fun. We were out there promoting his new iphone game called Drift Sumi-e. If you have a iphone please support by downloading the game. Its a great game to have on your phone. www.driftsumi-e.com Song Title Here we are by Bloc Party Full version coming soon. www.360vm.com www.fatlace.com www.driftsumi-e.com www.in4mants.com www.wantvsneed.com www.motivatemovement.com www.iphilms.net

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