1. Foschini "Winter 2008"

    00:15

    from Masters & Savant Worldwide / Added

    372 Plays / / 0 Comments

    Masters & Savant recreates Foschini's Winter Parisian Backdrop In anticipation of the coming South African winter, Foschini has once again brought international fashion to our shores; and this season we will be adopting the chic Parisian mode. Says Masters & Savant Worldwide CT MD Reto Reolon, "With many successful campaigns for Foschini behind us, we knew exactly what needed to be achieved to showcase the winter collection in a way that makes the products relevant and shoppable, while at the same time ensuring the commercials stand out from the clutter". "The result was a perfect collaboration between fashion stills and animation to create a dramatic Parisian-inspired commercial, at a fraction of what a photo shoot in the French capital would cost. This illustrates the power of animation", concludes Reolon.

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    • Foschini "Summer" WWW

      00:15

      from Masters & Savant Worldwide / Added

      4,815 Plays / / 0 Comments

      "Scheduled to run until the end of 2006, the new Foschini campaign - the fourth one produced by Masters & Savant Worldwide for the retailer, has created a fresh new look for Foschini, Designed to put the fashion brand on top of the retail chain" says Roger Smythe, co-founder of Masters & Savant. The creation of a "block" stage that transforms into a magical cat walk populated by women dressed in Foschini's new summer range of fabulous clothing enhances the emotion behind the advertising message. "This message is that Foschini clothing makes women feel confident, fashionable and free to be themselves. The brand is after-all synonymous with "easy to wear fashion" says Louise Mounton, Foschini Brand Manager. Masters and Savant utilised the concept of cubes that was originated by the MorrisJones Advertising agency and transformed them into a magical stage offering a plethora of creative possibilities - each and every one of those possibilities allowing the creative team to refresh the summer campaign on a monthly basis. "Animation has allowed us to present the clothing line in a starker, stylized and graphic manner, and such an evolution in the way clothing is presented complements the graphic look of the summer line. The beauty of the campaign was the surreal mix of live action together with animation" concludes Smythe.

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      • Foschini "Summer" Sunset

        00:15

        from Masters & Savant Worldwide / Added

        150 Plays / / 0 Comments

        "Scheduled to run until the end of 2006, the new Foschini campaign - the fourth one produced by Masters & Savant Worldwide for the retailer, has created a fresh new look for Foschini, Designed to put the fashion brand on top of the retail chain" says Roger Smythe, co-founder of Masters & Savant. Masters and Savant utilised the concept of cubes that was originated by the MorrisJones Advertising agency and transformed them into a magical stage offering a plethora of creative possibilities - each and every one of those possibilities allowing the creative team to refresh the summer campaign on a monthly basis. "Animation has allowed us to present the clothing line in a starker, stylized and graphic manner, and such an evolution in the way clothing is presented complements the graphic look of the summer line. The beauty of the campaign was the surreal mix of live action together with animation" concludes Smythe.

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        • Foschini "Summer" Stylestar

          00:15

          from Masters & Savant Worldwide / Added

          300 Plays / / 0 Comments

          "Scheduled to run until the end of 2006, the new Foschini campaign - the fourth one produced by Masters & Savant Worldwide for the retailer, has created a fresh new look for Foschini, Designed to put the fashion brand on top of the retail chain" says Roger Smythe, co-founder of Masters & Savant. The creation of a "block" stage that transforms into a magical cat walk populated by women dressed in Foschini's new summer range of fabulous clothing enhances the emotion behind the advertising message. "This message is that Foschini clothing makes women feel confident, fashionable and free to be themselves. The brand is after-all synonymous with "easy to wear fashion" says Louise Mounton, Foschini Brand Manager. Masters and Savant utilised the concept of cubes that was originated by the MorrisJones Advertising agency and transformed them into a magical stage offering a plethora of creative possibilities - each and every one of those possibilities allowing the creative team to refresh the summer campaign on a monthly basis. "Animation has allowed us to present the clothing line in a starker, stylized and graphic manner, and such an evolution in the way clothing is presented complements the graphic look of the summer line. The beauty of the campaign was the surreal mix of live action together with animation" concludes Smythe.

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          • Foschini "Summer" Opulance

            00:15

            from Masters & Savant Worldwide / Added

            97 Plays / / 0 Comments

            "Scheduled to run until the end of 2006, the new Foschini campaign - the fourth one produced by Masters & Savant Worldwide for the retailer, has created a fresh new look for Foschini, Designed to put the fashion brand on top of the retail chain" says Roger Smythe, co-founder of Masters & Savant. The creation of a "block" stage that transforms into a magical cat walk populated by women dressed in Foschini's new summer range of fabulous clothing enhances the emotion behind the advertising message. "This message is that Foschini clothing makes women feel confident, fashionable and free to be themselves. The brand is after-all synonymous with "easy to wear fashion" says Louise Mounton, Foschini Brand Manager. Masters and Savant utilised the concept of cubes that was originated by the MorrisJones Advertising agency and transformed them into a magical stage offering a plethora of creative possibilities - each and every one of those possibilities allowing the creative team to refresh the summer campaign on a monthly basis. "Animation has allowed us to present the clothing line in a starker, stylized and graphic manner, and such an evolution in the way clothing is presented complements the graphic look of the summer line. The beauty of the campaign was the surreal mix of live action together with animation" concludes Smythe.

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            • Engen 1 Plus

              00:45

              from Masters & Savant Worldwide / Added

              290 Plays / / 0 Comments

              Engen has an amazing product range at their countrywide 1-Plus service stations. So much so, that you can practically get everything you want when you want it. This was the idea that Saatchi & Saatchi Cape Town took to Masters & Savant Worldwide who created a hybrid stop-frame, live action miniature stylized world where the story could play out. In 45 seconds the hero's life is transformed, with every wish being granted. Now he has a bling house, new car, best friends, a beauty queen girlfriend, and to top it off, a 1-Plus service station nearby. Amazing. By creating a fresh and memorable commercial through clever techniques and a well crafted storytelling, Masters & Savant Worldwide proved again that they are indeed where ideas get bigger.

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              • Edgars "Popup book"

                00:30

                from Masters & Savant Worldwide / Added

                935 Plays / / 0 Comments

                Drawing on the inspiration of various children's cartoons, and entertainment characters, director Celina Guimaraes and her team at TJDR JHB developed the concept and tasked M&S with bringing it to life digitally through an animated pop-up book with live action children interacting with elements in the world in some way. Says Masters & Savant Worldwide Johannesburg MD Roger Smythe, "With a firm grasp on how to integrate live action and animation, the biggest challenge was how to best create the individual worlds of the cartoon and television characters, while ensuring that the single pop-up book element was maintained. Each cartoon or character world had to me individually crafted around the live action produced by Fresh Eye, all the while making sure that these would be able to be inserted into the animated pop-up book." Concludes Jo Webb, "Through our partnership with Masters & Savant Worldwide (animation) and Fresh Eye (production) we were able to create a fantastic dual animated and live action commercial that would certainly grab the attention of children and parents alike and communicate the message that would ultimately drive sale."

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                • TAP - POA (Director's Cut)

                  00:30

                  from Nimboo's / Added

                  454 Plays / / 0 Comments

                  Filme publicitário produzido pela Nimboo’s para a Agência EC divulgando os novos vôos da companhia aérea TAP, saindo de Porto Alegre direto para a Europa. Campanha em veiculação na rede Globo de Porto Alegre. Versão Director's Cut.

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                  • 3D Background and camera test

                    01:07

                    from Guillermo Restrepo Cervantes / Added

                    114 Plays / / 1 Comment

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                    • CHROMA KEY

                      00:27

                      from Aitor Larumbe / Added

                      606 Plays / / 0 Comments

                      Demostración del concepto de Chroma Key sobre fondo verde en la calle. Chroma key demo over a green wall in the street. Démonstration du chroma key sur un mur vert dans la la rue.

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