1. LG - "Advanced Learning"


    from MN8 / Jake Sargeant / Added

    6,148 Plays / / 5 Comments

    While the owner is away, the hi-tech gadgets will come out to play. Protected by the shroud of night and an empty house, a band of super advanced television components come together & take center stage to create their own stunning lightshow. I was brought in to Digital Domain to concept, design and figure out how to bring to life an intricate lightshow described in Carl Erik Rinsch directors treatment. After extensive initial image research on light, I created a series of styleframes that explored how the light came together to form a central lightshow. I knew it would be key to work with Josh Nimoy on the project to push and expand a piece he had written and offered open source on his personal website called "Pinch". Josh was down for the cause and wrote several OpenGL applications in C++ that gave me the parameters & control to tweak and render beautiful cones of light tissue and the central light orb. Although the project timeline didn't allow for full 3d camera matching within Josh's systems and subsequent integration before delivery, we did turn the corner after extensive testing and were able to match the cones of light in Josh's systems to camera moves (which you can see at the end of the behind the scenes video below). This project set solid groundwork for more advanced coding system development on future projects with Josh. Credits: Agency: BBH London Executive Creative Director: John Hegarty Art Director: Rik Brown Copywriter: Jon Fox Producer: Kristin Armstrong Asst. Producer: Louise Bonnar Senior Account Manager.: Clay Mills LIVE ACTION PRODUCTION COMPANY RSA, London Director: Carl Erik Rinsch Director or Photography: Claudio Miranda Line Producer: Cindy Burnay 1st Assistant Director: Howell Blitstein Production Supervisor: Ben Randolph ANIMATION, VISUAL EFFECTS & EDITORIAL President of Commercials, Exec. Producer: Ed Ulbrich Executive Producer/Head of Production: Karen Anderson Visual Effects Supervisor: Jay Barton CG Supervisor: Ron Herbst Producer: Chris Fieldhouse VFX Coordinator: Stephanie Escobar Previsualization Artist: David Rosenbaum Flame Artist: Dave Stern Online Flame Artist: Kevin Ellis Nuke Compositor: Sven Dreesbach Nuke Compositor: Rafael Colon Digital Artist: Marc Perrera Digital Artist: Lee Carlton Digital Artist: Tim Nassauer Digital Artist: Tim Jones Digital Artist: Chris Norpchen Digital Artist: James Parris Digital Artist: Justin Lloyd Digital Artist: Ruel Smith Digital Artist: Navin Pinto Digital Artist: Derek Crosby Motion Graphics Artist: Jake Sargeant Motion Graphics Programmer: Josh Nimoy Roto Artist: Hilery Johnson Copeland On Set Tracker: Scott Edelstein Integration Tracker: Montu Jariwala Editor: Russ Glasgow SOUND DESIGN: Wave Studios Sound Designer: Jack Sedgwick

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    • LG - "Advanced Learning" - Behind the Scenes


      from MN8 / Jake Sargeant / Added

      3,238 Plays / / 4 Comments

      Various additional renders and explorations.

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      • LG - "Advanced Learning" - End Resolve


        from MN8 / Jake Sargeant / Added

        1,455 Plays / / 0 Comments

        The final light tissue orb in the LG "Advanced Learning" spot.....a mix between AfterEffects Form plugin and custom code application image sequences. Vimeo's compression kinda kills the fine detail quality unfortunately.

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