1. Nike | #RiskEverything

    02:20

    from Jack Morton Portfolio Added 74 1 0

    In the lead up to the World Cup, Nike needed to capture the attention of its targeted audience of football obsessed teens, with its global, #RiskEverything campaign. To bring the global campaign to life in a jaw-dropping way, we needed to create an experience that celebrated the love of football like never before. Our idea? We turned a floating,100-meter barge into a pitch that served as host for the ultimate football competitions. Outside of the “battle arena,” we gave spectators the Nike lifestyle experience. Our primary goal was to create something undeniably cool that would compel fans to share across social channels. #RiskEverything achieved over 1.5 million impressions on social media in Thailand alone and is considered by Nike to be its most successful, global World Cup campaign. Scope: Environmental design, Partner integration, Event strategy,Talent management Nike FBR Barge clinched the Best Event Production - Gold Award at the Marketing Events Awards 2014.

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    • Freeview | Meet Freddy

      01:20

      from Jack Morton Portfolio Added 6 0 0

      "Random acts of Freeness" Freeview wanted to go develop a new engaging way to land their key brand message of ‘Entertainment. It’s even better when it’s free’ which would appeal to both existing and prospective Freeview audiences.

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      • Lego | Star Wars, Secrets to Reveal

        02:58

        from Jack Morton Portfolio Added 3 0 0

        To reignite brand loyalty for LEGO Star Wars and build excitement for the TV launch of Yoda Chronicles, we were tasked with creating an epic and contagiously shareable campaign for adults and kids alike in Times Square. Results: The "Secrets to Reveal" campaign, spanning online and off, made fans the center of an interactive unveiling of the largest LEGO model ever built. We engaged 25,120+ attendees onsite and thousands more online with the Twitter trending #LEGOstarwarsNYC.

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        • Markenstudie brandshare: Bindungswilliger Konsument sucht Marke, die ihn wertschätzt

          02:28

          from Edelman Deutschland Added

          Die Konsumenten in Deutschland wünschen sich, dass ihnen von Marken mehr Wertschätzung entgegengebracht wird. Das ist das zentrale Ergebnis der zweiten Auflage der Markenstudie brandshare der PR-Agentur Edelman. Für die Studie wurden 15.000 Menschen in zwölf Ländern, darunter 1.010 in Deutschland, zu ihrer Beziehung zu Marken befragt. Uta Behnke, Managing Director und Practice Lead Brand Marketing bei Edelman, stellt in einem kurzen Video die Kernergebnisse der Markenstudie brandshare vor.

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          • Leveraging Digital Assets & Technology In The Sales Channel feat. Jason Atkins 2014-10-07, 12.02 PM

            36:58

            from 360incentives.com Added 60 0 0

            As technology rapidly enables the rest of the world to improve almost everything about how they work, the field of sales channel incentives has remained a notable exception. Much of the way programs are currently executed has been "updated" by simply taking the old way and plunking the exact same process online. In an evermore-connected world, it is not enough to build great products. Your brand must ensure that you give customers an incredible experience, even prior to purchase. The good thing is that it is getting increasingly easier to scale great client experience, and it can make your job more fun. Part of the challenge is that with the proliferation of digital mediums and platforms available, it is tough to decide where to allocate resources. Jason Atkins, founder and CEO of 360incentives has been working at modernizing the sales channel management industry for nearly 20 years, finally founding 360 in 2008. In this presentation, you'll learn the most cutting edge tactics to make sure that your programs are delivering the best possible outcomes. You'll walk away with: - 10 solid ways to ensure your programs are delivering the best possible user experience. - Tactics for building re-marketing opportunities with your channels and consumers - Ways to drive more value for your channel, your customers and YOU You can view the video recording of this session at 360incentives dot com.

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            • Mika Pantzar – Roy Marketing Forecast Insight 1

              04:40

              from ROYMARKETING Added

              Mika Pantzar kertoo tulevaisuuden kuluttajasta median ja väestörakenteen murroksessa. Mika Pantzar, PhD, professor of consumer studies, lecturer Changes in the media landscape have many consequences. One of them is the explosion of video content consumption. How should an advertiser prepare for future media consumption? Those who can produce content with significance will succeed. Significance of content is increasingly important. For example from YouTube, you get all kinds of content: light and serious. Creating significant content is not just about the right content but also about having the right timing and pacing the content correctly. How will the role of content change in communication with the future consumer? People will get tired of constant media disruption in their lives, and the role of serious content will become increasingly significant. Also human interaction will be increasingly important as everything becomes digital. We are going to see services that fulfill the small empty moments in people’s lives. The real challenge will be identifying those small insignificant moments. Utilizing multiple media simultaneously is increasing among consumers. Will media continue to fragment this way in the future? Today we think that chatting while watching tv as multi-tasking, but in the future it will be considered just another normal form of activity. It will not be thought as multi-tasking. Just like when the car was introduced, people were concerned about multi-tasking because you had to look in to the mirror, brake and steer at the same time. It will be just as natural. What is the consumer of the future? The future consumer will be the same as he has been for thousands of years. Human beings are the same and do not change. He wants love, gets angry or frustrated from time to time. Human nature has remained the same for millennia and will continue to remain the same in the future. People will not change, but their activities will change. As online shopping is reality, how is technology changing future consumers' shopper behaviour? Half of the shop floorspace will disappear. We won’t need shops as much as now and clearly shop space will change. People will want to buy closer to where they live. Clearly there will be more pick-up points. Naturally stores are better at distribution than people. The need to enter shopping centers will diminsh. On the other hand the role of department store environments such as Stockmann, where you can roam around among goods will increase significantly. As the world becomes more virtual the significance of the tangible increases. Will we see more of a rejection reaction such as the digital detox movement? I think that people don’t currently use the internet much on Saturday evenings, because they want to use that time for social interaction with people. There is more awareness among people about the disruptiveness of the digital realm and the moments when they don’t want it. How will the change of the population structure affect marketing? The big change of the population structure means that we are going to have increasingly more healthy and affluent people, who have time to spend in the middle of the day i.e. senior citizens. It will be a formidable financial power meaning more crowds downtown and not only on Fridays at five. The customer flows will even out. Does this also mean change in consumer behavior by technology? Technology has always changed human behavior. The office phone produced a certain type of office people and mobile phones produced people who function with mobile phones. In other words human behavior adjusts to changing technology, but the basic motivations of the consumer do not change. They remain the same. Almost anything can happen in the world, but old-fashioned virtues or hopes and utopias persist. More info: Roy Marketing www.roy.fi

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              • SJ Public Relations Mexico City's Ministry of Tourism Se lo contamos Huston

                08:43

                from SJG Creative Added 25 0 0

                SJG specializes in multicultural lifestyle and behavioral marketing solutions. The agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. SJG along with its Consulting and Public Relations divisions service Fortune 1000 clients and today's industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America. For more information, visit www.thesanjosegroup.com or www.thesanjosenetwork.com

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                • SJ Public Relations Mexico City's Ministry of Tourism SCL Huston

                  06:13

                  from SJG Creative Added 22 0 0

                  San Jose Public Relations (SJPR) is a total market solutions public relations agency with a sub-specialty in multicultural communications. As the award-winning persuasive content division of The San Jose Group, SJ Public Relations focuses on delivering multi-platform communications solutions. The PR agency works with Fortune 1000 clients, industry leaders and non-profits across a variety of categories. For more information please visit: sjpublicrelations.com or thesanjosegroup.com

 SJG specializes in multicultural lifestyle and behavioral marketing solutions. The agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. SJG along with its Consulting and Public Relations divisions service Fortune 1000 clients and today's industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America. For more information, visit www.thesanjosegroup.com or www.thesanjosenetwork.com

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                  • SJ Public Relations Mexico City's Ministry of Tourism Univision KXLN Houston

                    01:10

                    from SJG Creative Added 13 0 0

                    San Jose Public Relations (SJPR) is a total market solutions public relations agency with a sub-specialty in multicultural communications. As the award-winning persuasive content division of The San Jose Group, SJ Public Relations focuses on delivering multi-platform communications solutions. The PR agency works with Fortune 1000 clients, industry leaders and non-profits across a variety of categories. For more information please visit: sjpublicrelations.com or thesanjosegroup.com

 SJG specializes in multicultural lifestyle and behavioral marketing solutions. The agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. SJG along with its Consulting and Public Relations divisions service Fortune 1000 clients and today's industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America. For more information, visit www.thesanjosegroup.com or www.thesanjosenetwork.com

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                    What are Tags?

                    Tags

                    Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."