1. The Innovation Institute


    from Curt McMillan / Added

    51 Plays / / 0 Comments

    Jan 2011 Inventors Club of KC meeting with Dr. Gereld Udel, founder of The Innovation Institute. To the best of our knowledge, I2 is the oldest continuous program combining research and service to assist inventors and innovators in their efforts to conceive and commercialize potential new products, processes, and services. Our programs are now organized under the WIN (World Innovation Network) Innovation Center and the WIN Evaluation & Assessment Service. Find out more at www.InventorsClubofKC.org

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    • TAB Exec Briefing: Contests & Sweepstakes


      from Texas Assoc. of Broadcasters / Added

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      Scott and Lauren Flick from Pillsbury Winthrop Shaw Pittman review the FCC’s rules to on-air contests and sweepstakes type promotions. A recent FCC ruling indicates that this area of regulation is being watched much more closely than you think. A station was fined for its online contest because it was improperly promoted over the air. Learn the best practices and pitfalls when it comes to airing contests on your station and why to be wary of “boiler plate” contest rules. TAB's Executive Briefings are FREE to members. Contact TAB's Michael Schneider (michael@tab.org) for more information.

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      • Promotions for the Holidays


        from Second Street / Added

        110 Plays / / 0 Comments

        The winter holidays are by far the biggest spending season, and each year retailers and ecommerce sites – like your deals program – generate TONS of revenue in November and December. For 3 years running (2010-2012), Cyber Monday – the Monday after Thanksgiving Day – has been the top spending day of the year. But the spending is hardly limited to just that one day. In fact, there was a 36% increase in online spending on Christmas day from 2011 to 2012. Consumers - and advertisers - are spending. So don’t you want them to spend with you? To learn how to encourage your customers to buy more from your site this upcoming holiday season, watch a recording of our Promotions for the Holidays webinar above.

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        • Webinar Recording: Open Contests


          from Knight Foundation / Added

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          Knight Foundation and the Case Foundation recently teamed up to host a free 1-hour webinar on Designing Open Contests. The webinar built on Knight and Case experiences with open contests, supporting a recent report release by Knight (www.knightfoundation.org/opencontests) and Cases' previous work in the area (casefoundation.org/collaborative-innovation). In the above video, learn how open contests can serve as powerful tools to democratize foundation giving, reach new grantees and stay relevant in changing times. The hosts were Mayur Patel, vice president of strategy and assessment, Knight Foundation, Sonal Shah, senior fellow, Case Foundation and Sarah Koch, director of social Innovation, Case Foundation.

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          • How to Plan Your Revenue-Generating Promotions Strategy for the Year


            from Second Street / Added

            154 Plays / / 0 Comments

            One of the best ways to succeed with online promotions is to form a year-long strategy and build an integrated promotions calendar that incorporates contests, ballots, deals in with your calendar. To learn how to do just that, watch a recording of our Promotions for the Holidays webinar.

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            • 2013 Second Street Awards


              from Second Street / Added

              73 Plays / / 0 Comments

              Attendees of the 5th annual Second Street Awards webinar walked away with lots of fresh ideas for generating revenue and building their databases, as well as plenty of inspiration for contest, ballots, deals, deal cards, and more to run in 2014. During the presentation, we revealed which promotions truly excelled in 27 categories, including: Best Sports Contest Best Photo Contest Best Metro Ballot Best Niche Ballot Best Restaurant Deal Best Deals Store Best Contest Program Best Deals Program ...and even the much-coveted Best Overall Promotion. Ready to be inspired? Watch the webinar recording above.

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              • How to Drive Revenue & Audience with Mother's Day Promotions


                from Second Street / Added

                131 Plays / / 0 Comments

                Discover how to make the most of the opportunity around Mother's Day with contests, deals stores, and cards.

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                • How to Generate Revenue with Facebook Advertiser Contests


                  from Second Street / Added

                  133 Plays / / 0 Comments

                  Facebook – and Facebook contesting in particular – is the perfect medium to grow relationships with your audience while building database, driving traffic, and making money. As a media company, you have plenty of resources and experience, as well as the promotional power it takes to administer successful Facebook contests for your clients on their Pages, like an agency.

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                  • Drive Revenue & Audience with Basketball Promotions


                    from Second Street / Added

                    144 Plays / / 0 Comments

                    The opportunity - and variety - of college basketball promotions is immense. Last year, WEEI-FM made $25,000 with a basketball promotion incorporating a tournament bracket, a custom bracket, and a sweepstakes! To learn best practices and discover tips for planning and selling basketball promotions, as well as find inspiration in past success stories, watch a recording of the How to Drive Revenue & Audience with Basketball Promotions webinar.

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                    • Lowell Annual Banjo & Fiddle Contests


                      from Chuck Interrante / Added

                      1,105 Plays / / 2 Comments

                      Every year on the first Saturday after Labor Day Alex Demas and the Lowell National Historical Park Service puts on an amazing family-friendly event at Boarding House Park in Lowell Massachusetts. Sept 10, 2011 will mark the 32nd Annual Banjo & Fiddle Contests. The event is free and open to the public. Music workshops in banjo, fiddle, and dulcimer begin at 10am and the contest begins at noon. Show up early to register if you plan on competing in any of the categories such as bluegrass fiddle or banjo, old time banjo or fiddle, twin fiddle, ethnic banjo, banjo and fiddle or banjo other styles. Cash prizes, ribbons, and plaques are awarded in each of the main categories! Most importantly, however, come to Lowell to meet the nicest bunch of people you can imagine and enjoy a glorious fall New England day in a beautiful setting. Watch the video from last year's event to get an idea of what to expect. If you can't make it this year, we'll see you next year at the 33rd Annual event :>)

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