1. Critical Mention


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    Critical Mention allows users to search global TV, Radio & Online News, watch video, edit and share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs. http://www.criticalmention.com Media monitoring made easy. Follow us: http://www.facebook.com/criticalmention http://www.twitter.com/criticalmention

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    • Critical Mention Analytics


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      Critical Mention's Analytics tutorial walks you through new features including custom graphs, sentiment analysis, density graphs and word clouds. Learn more at http://www.criticalmention.com/analytics

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      • Internet of Things Final Revise


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        This video is about Internet of Things

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        • Everyone loves a scandal.


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          Learn about monitoring scandals in the media at http://www.criticalmention.com/scandal

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          • Crisis Preparedness in PR


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            What does your brand do when the "stuff" hits the fan? Here are some great tips for PR pros on crisis communications! Learn how brands use real-time media monitoring in their crisis strategy at www.criticalmention.com

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            • Introducing Extended Cloud Storage from Critical Mention


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              Critical Mention now allows you to save clips in reports without worrying about expiration dates. Access your clips as long as you're a Critical Mention customer. www.criticalmention.com

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              • Media Monitoring Made Easy


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                Monitor TV, Radio and Online News in real time in one easy-to-use platform. For more information: www.criticalmention.com

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                • As recent PR grads seek jobs, class of 2015 should take heed


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                  www.criticalmention.com Just weeks ago, they were cramming for final exams. Now tens of thousands of freshly minted communications and PR college graduates are scouring employment ads and hoping for the chance to put their classroom skills to work. But the public relations profession is in flux. The convergence of digital media with advertising, marketing and PR has left many traditional media relations professionals feeling like dinosaurs and opened the door for a new crew. How are employers choosing who gets the few coveted spots this summer? Marist College PR lecturer Jennie Donohue thinks the answer goes beyond attending classes and getting good grades. “This industry is evolving so quickly,” said Donohue. “We don’t know what tomorrow is going to bring. So it’s important in preparation for that to go beyond not just our profession, but to think about how we can develop our research and our measurement and our critical thinking along with all those public relations and communications skills that are so important to the industry.” Participation in student-run PR agencies, like North Road Communications on the Marist campus in Poughkeepsie, N.Y., provides concrete knowledge of what local not-for-profit agencies view as important, such as events, social media and press releases. Beyond that, Donohue is a staunch advocate of the Public Relations Student Society of America, for which she serves as faculty adviser. “There are a lot of things that you look for when you’re hiring that next public relations candidate,” she said, adding that PRSSA participation should rank alongside skills and experience. Among the benefits of undergraduate participation in PRSSA, Donohue touted workshops, campus appearances of guest speakers, contributing to the chapter’s newsletter or social media accounts, attending national and regional conferences, and taking part in

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                  • Communal Workspace Shapes Brand of New Agency, Hunt & Gather


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                    Produced by www.criticalmention.com She donned business suits for years while working in senior marketing and PR roles at corporations like IBM, Thomson Reuters and AOL. So when Jolie Hunt decided to hang out her own shingle, establishing the New York agency Hunt & Gather, she made a decision sure to rankle anyone in commercial real estate: eschewing the office. But her refusal to lease space in a Manhattan skyscraper or a Brooklyn loft was not financially driven. Hunt, like many entrepreneurs, decided her newly established brand would benefit handsomely in shared workspace rather than its own four walls. “For us, it’s about the community and the energy in the space,” said Hunt, who settled on NeueHouse, in Manhattan’s bustling Flatiron district. “To go from such a corporate existence to a place with beautiful art and great coffee and kale salads and all sorts of interesting people, it’s just been the real kick in the pants we needed to get this company off the ground.” Communal workspace is nothing new. Companies like HQ and Regus created cookie-cutter micro-offices in major cities and suburbs throughout the 1990s, attracting executives who outgrew Starbucks as their place of business. Competition is fierce. There’s Link Coworking in Austin, Texas, Indy Hall in Philadelphia, and dozens of sites in New York, ranging from WeWork, Sunshine Suites and Wix Lounge to Indiegrove, WorkHouse NYC and The Productive. NeueHouse is a decidedly upscale take on the coworking concept. Fashioning itself as a private club, designer David Rockwell’s industrial-chic interior has attracted record company executives, magazine publishers and Hunt, an accomplished communicator who needed a home base to service her new roster of clients. Hunt acknowledged that PR and marketing types are often chosen for their “style, taste and pizzazz” as well as their perspective on business situations, so she’s banking on the artistic buzz of NeueHouse to add cache to a brand that’s just getting started. Rather than an office, she occupies a “studio,” her assistant sitting nearby rather than in another room. It’s a far cry from Thomson Reuters. “As a loud talker, I’m certainly in purgatory more often than not,” she mused. www.criticalmention.com www.hunt-gather.com

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                    • Mother’s Day Gift to Brands: Mom Bloggers


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                      With Mother’s Day fast approaching, we decided to take a look at the growing practice by consumer brands and their agencies to include mom bloggers as a part of the PR and marketing mix. The trend of mother’s publishing content about their lives while weaving in their experiences with products and services is big business. BlogHer, known for its namesake conference since 2005, says it has paid $25 million to 5,000 bloggers and social media influencers over the past five years. More than a dozen similar paid blogger networks compete in the space, and highly targeted multicultural variations now include Muslim, Latina and African American women, among others. The Federal Trade Commission has taken notice, including rules in its March 2013 publication of “.com Disclosures.” It’s a must-read for any organization contemplating hiring mom bloggers as part of the PR or marketing efforts, and for content creators who don’t want to find themselves testifying at a Senate subcommittee hearing about payola in the form of juice boxes or diapers. Critical Mention interviewed Cristy Clavijo-Kish, a veteran Miami PR pro who worked at Porter Novelli before co-founding Hispanic PR Wire, which was acquired by PR Newswire in 2008. In recent years, as co-CEO of Latina Mom Bloggers, Clavijo-Kish has built a business that pays content creators for posts that meet both brand and regulatory requirements. “It has become a profession,” said Clavijo-Kish. “A lot of stay at home moms have an opportunity, but also professionals – former media people, marketing people who really know what they are doing in terms of content delivery and making a personal connection.” The logo wall of fame on the Latina Mom Bloggers page touts work with retailers like JCPenney, Dollar General, The Home Depot, Walmart, Target and Best Buy; consumer products companies like Clorox, Unilever, S.C. Johnson and P&G; entertainment giants like Disney and Universal; and even the automakers Ford and Nissan. A common thread in the content published about these brands and their products is how they relate to individual bloggers and their families, said Clavijo-Kish. “They need to definitely make it about themselves. It’s not just about the brand. It’s about how they feel about that brand.” Insights provided by Critical Mention’s broadcast media monitoring

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                      What are Tags?


                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."