1. Basic Nuts and Bolts of Building a Business - Entrepreneurship 101 2009/10

    01:15:40

    from MaRS Discovery District Added 322 2 25

    Following last week’s lecture on commercialization, you are now inspired to create a company to take your great idea to market. Now what? This week, we deal with the nuts and bolts of starting a company, including: How do you incorporate? What government agencies do you have to engage with (after all, they will want to tax all that money you are making)? How do you start off plugging yourself into your customer community? Entrepreneurship 101 is presented by CIBC

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    • "Creating Customers for Life" with Harry Rosen - Entrepreneurship 101 2009/10

      01:16:57

      from MaRS Discovery District Added 1,057 5 23

      Speaker: Harry Rosen, Executive Chairman, Harry Rosen Inc. Join us for an inside look into 55 years of experience with one of Canada’s leading entrepreneurs. Harry Rosen, the king of high-end menswear, has been recognized for his progressive approach to service, technology and marketing. Learn about competitive advantage and “Creating Customers for Life” at this special public “Lived It” lecture. Entrepreneurship 101 is presented by CIBC

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      • Marketing that Matters: Transforming your ideas to income (Part 1) - Entrepreneurship 101 2009/10

        01:21:12

        from MaRS Discovery District Added 547 7 21

        With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares. Back by popular demand, MaRS Advisor Peter Evans joins us to discuss the very important topic of marketing. This session will first focus on the unique marketing challenges faced by early stage technology companies. It will also provide attendees with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture. In this session you learn: Why marketing effectiveness often matters as much today as pure product innovation How to identify key market trends and better connect with the real needs of potential customers How to use “value innovation” methods to competitively design a product as faster, cheaper and better Pragmatic ways to position your product and quickly build market acceptance How effective marketing must connect to focused business development and sales channel efforts Whether you are just starting out or fine tuning your marketing strategy, this session describes how marketing plays a key role in your venture.

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        • The Feynman What?!?

          00:00

          from Radthanael Added 746 20 19

          Attempting to put the useless knowledge to the test. Finding various levels of success. Also, why "The Price is Right?" Why not, "The Cost is Correct?" Whatever.

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          • Lived It Lecture featuring Robert Deluce - Entrepreneurship 101 2009/10

            01:04:22

            from MaRS Discovery District Added 749 0 11

            Robert Deluce, President and CEO of Porter Airlines, leads an entrepreneurial team dedicated to restoring dignity to the regional air travel experience. This counter-intuitive approach is winning new fans every day as the airline continues adding destinations, aircraft and employees, while helping revitalize Billy Bishop Toronto City Airport as a vital downtown transportation hub. Mr. Deluce discusses Porter’s business strategy, its future plans and the competitive environment in this notoriously cutthroat industry. This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company – from people who have seen it and done it.

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            • Idiot Customers

              00:00

              from Alex Cruden Added 95 4 9

              This is a video about the kind of people i encounter at work. It serves several purposes: 1. Practice my editing skillz with a new program I have 2. Show off my (poor) acting skillz 3. Show my great taste in movies 4. Show off my wardrobe

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              • Marketing that Matters: Transforming your ideas to income (Pt 2) - Entrepreneurship 101 2009/10

                01:26:21

                from MaRS Discovery District Added 286 2 8

                CIBC presents Entrepreneurship 101 With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing until you figure out how to competitively differentiate your product—and connect with a market that cares. MaRS Advisor Peter Evans joins us to discuss the very important topic of marketing. This session focuses on the unique marketing challenges faced by early stage technology companies. It also provides you with proven, practical principles for visioning new products, breaking into a market and building a sustainable business venture. In this session you learn: • Why marketing effectiveness often matters as much today as pure product innovation • How to identify key market trends and better connect with the real needs of potential customers • How to use “value innovation” methods to competitively design a product as faster, cheaper and better • Pragmatic ways to position your product and quickly build market acceptance • How effective marketing must connect to focused business development and sales channel efforts Whether you are just starting out or fine tuning your marketing strategy, learn how marketing plays a key role in your venture.

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                • From the Cellar - Virgin Media Shorts 2010 Finalist

                  02:20

                  from Tito Sacchi Added 852 12 6

                  From the Cellar is a finalist in the Virgin Media Shorts competition 2010. Selected from amongst 1500 submission, it is now among the 12 films competing for the Grand Prize and the People Choice Award. It will be screened in 214 cinemas across the UK and, from September 2010, on TV and mobile phones too. Even if you had already rated the film before it was selected YOU CAN NOW VOTE FOR IT till the end of September 2010. Registrations only takes 30 seconds and there is a chance to win an iPad! PLEASE VOTE FOR OUR FILM AT: http://www.virginmediashorts.co.uk/films/entry/342407/from-the-cellar Also, if you can blog about it, tweet it, and share the message around the web please do so. Your support so far has been great, that's how we got where we are. If you could help a little more that would now be really fantastic. Let's continue to do our best to get up there. A great thank you from Cast & Crew.

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                  • 37signals Customer Party

                    01:58

                    from Basecamp Added 11.9K 18 5

                    Last week our whole company got together and hosted a party for some of our Chicago-based customers. We exchanged ideas, fielded feature requests and just got to know each other. We all had a great time. Here's some of the nice things our customers had to say. Music: "The Beach! The Beach!" by Holy Coast (http://myspace.com/geminicricketband)

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                    • life recording: umami; i was thinking of...

                      01:18

                      from svanes Added 94 1 3

                      sudden calm during a very busy afternoon. a quick visit to a local restaurant. one can see the steam rising from the cup of tea.

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