1. Making Great Content 
at the End of Your Rope

    18:27

    from Tim McAlpine Added 32 0 0

    Jimmy Marks' talk at the 2014 CU Water Cooler Symposium. The event was held in Austin, Texas at the Alamo Drafthouse The Ritz Theater on September 11 and 12, 2014.

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    • Between Two Coolers: William Azaroff

      05:06

      from Tim McAlpine Added 132 0 0

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      • Finding the Truth

        06:45

        from Tim McAlpine Added 180 0 0

        Laura Woods' PechaKucha talk at the 2014 CU Water Cooler Symposium. The event was held in Austin, Texas at the Alamo Drafthouse The Ritz Theater on September 11 and 12, 2014.

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        • The Future of Credit Unions

          20:00

          from Tim McAlpine Added 240 0 0

          Ron Shevlin's talk at the 2014 CU Water Cooler Symposium. The event was held in Austin, Texas at the Alamo Drafthouse The Ritz Theater on September 11 and 12, 2014.

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          • Sawdust, Empty Bottles and Moustaches: A Retelling of the Co-operative Story

            21:12

            from Tim McAlpine Added 286 0 0

            William Azaroff's talk at the 2014 CU Water Cooler Symposium. The event was held in Austin, Texas at the Alamo Drafthouse The Ritz Theater on September 11 and 12, 2014.

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            • Tim McAlpine Reveals What's Bubbling Up at CU Water Cooler Symposium 2012...

              20:27

              from CUbroadcast Added 63 2 0

              There's always something mighty interesting percolating at the CU Water Cooler Symposium. Back for its third year, this show needs no good luck charm; it's already a bonafide hit -- and nearly sold out (4 tickets left!). To find out what all the fuss is about, we invited the Symposium's Co-Creator, Currency Marketing's Tim McAlpine, on the program. Tim, who reminded me that he is probably CUbroadcast's top recurring guest, provided us with a quick rundown of the show's "who's who" of guest speakers and their sometimes controversial, but always fascinating, topics. He also described what makes the Symposium so unique and inviting. In addition, this year Tim has invited a few folks from outside the credit union industry to provide their fresh perspectives, which should create quite a thought-provoking discussion for sure. Always a jolly, yet highly informative, time when Tim comes on the show. No wonder he's on all time. Check it out! Visit: www.cuwatercooler.com

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              • 2011 CUWCS - Charlie Trotter

                27:17

                from Tim McAlpine Added 174 1 0

                Demystifying Creativity (Or, Vacationing in the Emerald City) A lot of people treat creativity like it’s the Wizard of Oz. It’s so much fun to think about being a wizard. Who doesn’t want to be THE GREAT AND POWERFUL OZ, popping around the Emerald City, projecting your disembodied head any old place just to freak people out? That’s fun to think about. But it’s fun because it’s easy, because we know we will never be expected to act on that thought. The truth is, behind that twitching curtain in the wings is a homely little man sweating through his dinner jacket and hustling like the rent’s late. The wizard doesn’t exist unless that guy shows up every day and gets dirty. And the reason you had to wait to see the Wizard? Who do think shlepped you across town on the Horse of a Different Color? Same guy. He’s also the same guy who answered the door, and he answered it late because he was busy changing out one of the painted lightbulbs that make the joint look green. And that’s when you begin to see the reason everyone in Emerald City is always out of breath is because they’ve been busy making Oz. Nobody wants to be that guy. And precious few are. But it’s not because they can’t. It’s because they won’t.

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                • 2011 CUWCS - Jeff Russell

                  34:52

                  from Tim McAlpine Added 42 0 0

                  The Future of Payments Jeff Russell is the CEO of TMG Financial Services and Chief Strategy Officer for Affiliates Management Company. At the Symposium, he provided an overview of this new landscape and what it means for credit unions. Jeff shared his thinking on how credit unions can remain relevant in their members’ payment lives as the world changes in the coming years. In his words: "The days of offering a simple checking account to your members are long gone. So are the days of posting marketing flyers in your sponsor’s break room and hoping the HR people sign up members. Credit unions compete with the most sophisticated financial services companies on the planet. In this competitive marketplace, members want a variety of payment options, including access from multiple channels and devices. They expect integration, not only with your product offerings but with outside entities like Facebook, Twitter and independent Personal Financial Management (PFM) websites. Plus, with new players emerging in the payments arena with names like Google, Verizon and Apple, the focus on innovation is as important as ever."

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                  • 2011 CUWCS - Jim Craig

                    32:42

                    from Tim McAlpine Added 29 0 0

                    Lord of the Ratios: ROE and Business Model Exercises to Make Better Business Decisions Leveraging his experience as the Vice President - Marketing (or Lord of the Ratios) at 1st Advantage Credit Union, Jim discussed how credit unions might approach decision-making differently (and more effectively) with the nine basic building blocks of business model development. A better business model, he argued, leads to better prioritization of tactics, better ways to measure success, and a better chance of success in a turbulent economic environment.

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                    • 2011 CUWCS - Denise Wymore

                      41:39

                      from Tim McAlpine Added 54 0 0

                      The Boomification of Credit Unions Denise is the VP, Marketing at Del Norte Credit Union in Sante Fe, New Mexico. Denise gives a historical perspective of the impact America’s largest generation has had on the financial cooperative movement. Baby Boomers will be credited in history for destroying the American economy and possibly the credit union movement. The sheer size of this generation created a temporary exaggerated economic growth potential that the Boomers in charge took for granted. This year, as Boomers begin to retire and die, credit unions will have to learn all over again how to give credit to a generation they don’t understand.

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