1. DWP Water PSA


    from RADIATOR MEDIA Added 0 0 0

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    • Dan Wieden on why Wieden+Kennedy will never sell out


      from Design Indaba Added 46 0 0

      You wouldn’t know it from his affable demeanour that Dan Wieden is a legendary figure in advertising, known to virtually every junior art director and copywriter worldwide. The “Wieden” in Wieden+Kennedy, one of the world’s largest independent ad agencies, he is responsible for Nike’s “Just Do It” tagline. Here, the advertising veteran shares his feelings on his company’s success and the importance of breeding a culture of chaos.

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      • Water Bath: Proof of Concept


        from David Kennedy Added 2 0 0

        We used this makeshift waterbath to test the effects of applying heat to one side of a 2-pipe system. Moving forward, we will use out larger bath with more complex, branching pipe structures.

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        • Dan Wieden (Part 2): “Just Do It”


          from Design Indaba Added 686 10 0

          Want fresh ideas? Hire the misfits, says the co-founder of one of the largest independent agencies in the world. In this second part of our exclusive interview with Dan Wieden, the adman talks about the culture inside Wieden + Kennedy, which he says is consistent across the agency’s eight international offices. That culture comes out of a certain lack of hierarchy in the office and from an unusual approach to hiring talent. “There is not a strong sense of anyone having authority over things,” says Wieden, co-founder of W+K. “Everybody is trying to help everybody else solve the problem.” When it comes to hiring new people, Wieden believes you need to have an open mind to spot and be prepared to take risks. “That’s when you get the sense of ‘Ah, I don’t know about this, but I like this. I don’t think I’ve met somebody like you before…’” The agency is well-known for audacious, off-the-wall work such as Old Spice’s “The Man Your Man Could Smell Like” campaign, which saw the product go from has-been to sold out in certain stores. “We turned it [the campaign] over to some crazy guys and they did this work that was so outrageous that it popped up and took over number one overnight.” The most important principle in the W+K culture is seeking original ideas – and sometimes that kind of innovative thinking comes from the creative misfits. “What you’re looking for is something you’ve never seen before,” says Wieden. “Creative people – they’ll give it a certain twist or something very subtle that’s new.”

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          • Dan Wieden (Part 1): We started by ignoring the rules of advertising


            from Design Indaba Added 1,672 28 2

            How a mutual disregard for traditional advertising kickstarted Wieden + Kennedy and Nike’s success. “We were pretty stupid when we began,” says Dan Wieden, co-founder of one of the largest independent ad agencies in the world, Weiden + Kennedy. “Our client [Nike] didn’t know what to do with us either. So between Nike and Wieden + Kennedy we kind of just ignored the rules of advertising such as we’d heard them.” Ignoring these rules meant that Wieden + Kennedy had to invent unusual advertising strategies and offer clients unexpected ideas. Its bold approach enabled the agency to survive on the edge and birthed breakthrough advertising campaigns for brands such as Nike. The agency’s intrepid spirit could be summed up in the tagline it famously coined for Nike. Wieden came up with “Just do it” after hearing about Gary Gilmore, a troubled young man who was executed by firing squad for murdering an elderly couple. Before the executioners put the hood over his head, they asked him if he had any last words. Gilmore said, “Let’s do it.” Wieden says the line “just touched people in a ways that had nothing to do with athletics even. It was just a sense of taking on your life, taking it head on. Whatever is coming.” Wieden credits the success of the agency, which now has offices in seven countries, to its ragtag army of employees – “people fresh out of school or people who’ve been fired everywhere else”.

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            • Balloon Tree


              from David Kennedy Added 9 0 0

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              • on Digestion and Fertilizer


                from David Kennedy Added 10 0 0

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                • David Kennedy CEO TrustedSec and BDS on CNBC talking IoT


                  from David Kennedy Added 86 0 0

                  David Kennedy CEO TrustedSec and BDS on CNBC talking IoT

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