1. Emerging Media for Branding and Career Success

    49:43

    from WVU IMC Added 35 0 0

    Establishing professional brand equity has become more important than ever in a competitive and virtual environment. This presentation explores various emerging media tools available to further a professional brand presence and develop a foundation for career success.

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    • Developing POP! A Professional Online Presence

      21:29

      from WVU IMC Added 341 1 0

      This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Dawn Edmiston - http://imc.wvu.edu/about/faculty/dawn_edmiston Developing a Professional Online Presence (POP!) for personal branding purposes has become more important than ever in a competitive market environment. Developing POP! is a ten-step process that leverages various social media tools to build and sustain a professional online presence. This concept received the 2011 Marketing Management Association Teaching Innovation Award.

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