Establishing professional brand equity has become more important than ever in a competitive and virtual environment. This presentation explores various emerging media tools available to further a professional brand presence and develop a foundation for career success.+ More details
This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Dawn Edmiston - http://imc.wvu.edu/about/faculty/dawn_edmiston Developing a Professional Online Presence (POP!) for personal branding purposes has become more important than ever in a competitive market environment. Developing POP! is a ten-step process that leverages various social media tools to build and sustain a professional online presence. This concept received the 2011 Marketing Management Association Teaching Innovation Award.+ More details
What are Tags?
Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."