1. Webinar - Data Management Platform: Foundation for Right-Time Marketing

    44:48

    from Chango Added 150 0 0

    Data Management Platform: Foundation for Right-Time Marketing Hosted by Chango CRO, Dax Hamman on Feb 27, 2013 Presenter: Jonathan Margulies, Managing Director, Winterberry Group The Data Management Platform (DMP) emerged in the last several years as a technology solution for marketers, publishers, advertisers and e-commerce businesses to harness, manage and deploy their exponentially increasing stores of digital data. Our mini-webinar series is designed to be quick and valuable – everything you need to know in 30 minutes or less. In this mini-webinar, you will learn: What is a DMP The likely evolution of the DMP technology The potential applications of the DMP technology through 6 use cases What are the dynamics that will change the DMP landscape

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