1. The human side of social media analytics, presented by Jim Sterne

    28:34

    from SocialMedia.org / Added

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    SocialMedia.org's Brands-Only Summit is an annual event featuring 16 peer-to-peer collaborative workshops, 12 how-to classes, 12 real-world case studies, 3 brilliant authors, and 2 amazing keynotes. To learn more, visit socialmedia.org/summit/. ---------------------------------------------------------------------------------------------------------------------- In his presentation, eMetrics Summit & Digital Analytics Association's Jim Sterne talks about how to analyze and interpret social data once you've captured it. He also shares ways to approach social media data in order to advance organizational goals.

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    • Feedback Lounge

      00:21

      from eMetrics / Added

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      Jeff Dustin, Rising Media invites you to stop by the feedback lounge!

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      • The Digital Analytics Association

        11:42

        from Digital Analytics Association / Added

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        The Web Analytics Association is proud to announce that we have changed our name to the Digital Analytics Association (DAA). We believe our new name reaffirms our dedication to taking a more visible leadership role in supporting the industry by responding to and advocating for the needs of the larger analytics community as it evolves.

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        • Quantivo's Interview with Adam Greco, Web Analytics Demystfied

          05:56

          from Quantivo / Added

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          We snagged the great Adam Greco, Senior Partner at Web Analytics Demystified, for a quick video that adresses the three questions everyone was asking at the eMetrics Marketing Optimization Summit. Filmed in New York City on October 20, 2011.

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          • Quantivo Presents at eMetrics NYC 2011

            02:12

            from Quantivo / Added

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            Quantivo's Director of Marketing, Jim Chiang, presents a 2 minute speech to the audience at eMetrics. It's a high level overview that answers the question, "What is Quantivo?". Enjoy.

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            • eMetrics: Every Click is a Lead

              51:11

              from LauraLee Dooley / Added

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              Many are focused on ecommerce, but every website does sales development as well. How do you measure the impact and value of the content on your site? Incisive journalist Ellis Booker leads a panel of those whose livelihoods depend on engaged visitors - Chris DeMaio (Verizon Wireless), Linda Hetcher (Avaya), and Cleve A. Bellar (LexisNexis Risk Solutions). How do they interpret a visit to a site without a shopping cart? What is the metric-de-jour on websites that do not take dredit cards or PayPal? Our panelists will share their perspectives, their processes and their progress in this journey of making the most of online metrics.

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              • eMetrics: New Features in Google Analytics

                30:39

                from LauraLee Dooley / Added

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                eMetrics DC: Avinash Kaushik (October 20, 2009) Avinash presents the newest features in Google Analytics to a room full of enthusiastic web analytics. Find out more at http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html .

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                • eMetrics: Leveraging Customer Data for the Customer Instead of About the Customer

                  33:23

                  from LauraLee Dooley / Added

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                  eMetrics DC: Theresa Kushner, Director, Customer Intelligence, Cisco Cisco Systems has been at the center of the Internet since its inception and has been relentlessly customer focused from the start. Theresa has been at the center of Cisco's data collection, integration, and capitalization for the past four years. Having learned indispensable lessons as director of Marketing Data at IBM and the author of "Managing Your Business Data: From Chaos to Confidence," Theresa brings a unique perspective to managing the amalgamation of more data than imaginable. Her holistic customer view takes advantage of the best from datawarehousing, customer behavioral analysis and predictive modeling. Come learn where Cisco has been and where they are going.

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                  • eMetrics: Accelerated Darwinism Online and the Evolution of Web Metrics

                    19:04

                    from LauraLee Dooley / Added

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                    eMetrics DC: Larry Freed, President and CEO, ForeSee Results (October 20, 2009) Have your metrics kept up with the lightning-quick pace of online evolution during a recession? The web is no longer a place where success comes easily; it's an ultra-competitive environment where only the strong survive. The good news is that the right complement of online metrics can help you make decisions that will keep your business healthy and able to keep pace, IF you know what they are and how to use them.

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                    • eMetrics: Translating Web Intelligence into Business Value

                      30:10

                      from LauraLee Dooley / Added

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                      eMetrics DC: Alex Langshur and Jim Sterne Opening Remarks (October 20, 2009) We started out counting hits just to prove that our website was being seen. then we started measuring more closely in order to make our websites better. It turns out that web data can be far more valuable. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, optimize our marketing and finally to improve the business as a whole. The analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. This year, marketing gets down to business.

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