1. 'Get Active' Presentation

    01:17

    from Core Studios Added 124 0 0

    This presentation was created to show the successful cross-promotion between Disney Cruise Lines, Family.com, and EA Sports. Note: This video was intended to be viewed as one element in a larger…

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    • EA Active 1.0

      02:33

      from James Ricker Added 316 2 0

      EA approached me in the fall of 2008 to come up with a commercial concept for their new fitness game EA Active. The game was to revolutionize home fitness and they wanted something clean and simple.…

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      • EA Active 2.0 - Pitch

        00:30

        from James Ricker Added 177 1 0

        EA Active approached me in the spring to come up with a new concept for their very popular Wii exercise game. Their approach was for a more natural feeling, one that gives you the rush of a workout.…

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