1. 'Get Active' Presentation

    01:17

    from Core Studios / Added

    110 Plays / / 0 Comments

    This presentation was created to show the successful cross-promotion between Disney Cruise Lines, Family.com, and EA Sports. Note: This video was intended to be viewed as one element in a larger sales presentation.

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    • EA Active 1.0

      02:33

      from James Ricker / Added

      224 Plays / / 0 Comments

      EA approached me in the fall of 2008 to come up with a commercial concept for their new fitness game EA Active. The game was to revolutionize home fitness and they wanted something clean and simple. I decided on the white syke backdrop while also dotting in simple details, like a tennis ball bouncing or leaves blowing by. The mix was perfect and the ad achieved a clean look while still holding the viewers interest with well placed detail.

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      • EA Active 2.0 - Pitch

        00:30

        from James Ricker / Added

        160 Plays / / 0 Comments

        EA Active approached me in the spring to come up with a new concept for their very popular Wii exercise game. Their approach was for a more natural feeling, one that gives you the rush of a workout. I developed a treatment and marketing liked it but wanted to see a test. That week I grabbed a Canon Mark2 and shot a sequence. I then gathered the CG environment from the Active team and set about blending the test shoot into the game world. The marketing team loved the test but in the end decided to go for a safer route and have the girl work out in the real world instead of a virtual one.

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