1. Marketing that Matters: Transforming your ideas to income (Pt 2) - Entrepreneurship 101 2009/10

    01:26:21

    from MaRS Discovery District Added 286 2 8

    CIBC presents Entrepreneurship 101 With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing until you figure out how to competitively differentiate your product—and connect with a market that cares. MaRS Advisor Peter Evans joins us to discuss the very important topic of marketing. This session focuses on the unique marketing challenges faced by early stage technology companies. It also provides you with proven, practical principles for visioning new products, breaking into a market and building a sustainable business venture. In this session you learn: • Why marketing effectiveness often matters as much today as pure product innovation • How to identify key market trends and better connect with the real needs of potential customers • How to use “value innovation” methods to competitively design a product as faster, cheaper and better • Pragmatic ways to position your product and quickly build market acceptance • How effective marketing must connect to focused business development and sales channel efforts Whether you are just starting out or fine tuning your marketing strategy, learn how marketing plays a key role in your venture.

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    • Canada 2020 Special Event: Big Data and the Future of Progressive Politics

      01:25:25

      from Canada 2020 Added 217 0 0

      Canada 2020 welcomed Dan Wagner and Teddy Goff, Obama's top digital architects during the 2012 presidential campaign. Moderated by the Toronto Star's Susan Delacourt, Dan and Teddy talked about the changing face of campaigning, marketing and advocacy in the age of Big Data. For more visit www.canada2020.ca.

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      • m-Commerce - MobileMonday Toronto

        01:25:16

        from MaRS Discovery District Added 61 0 0

        Watch this panel discussion to understand various dimensions and growth projections of the m-Commerce market.

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        • New Medium, New Formats: Towards Better Online Storytelling - Jun. 8, 2011

          01:25:12

          from CUNY Grad School of Journalism Added 119 4 0

          The web has created boundless opportunities for new forms of storytelling by news organizations, brands, bloggers… anyone. But the forms those stories take still feel like they're lagging decades behind. In this discussion panelists explored the technological and economic reasons behind the slowness of this evolution, and why it’s imperative that news organizations push the boundaries for their survival. They talked about the emerging tools and tactics that will, with enough imagination and drive, create truly new storytelling forms that take full advantage of digital media's unique qualities. Panelists included: - Jim Bankoff, Chairman and CEO at SB Nation - Ien Cheng, Chief of Staff for the global multimedia group at Bloomberg - Jeff Jarvis, Blogger, Buzzmachine.com; Associate Professor, Dir. Interactive Journalism at CUNY; and media pontificator - Upendra Shardanand, CEO & Founder, Daylife The moderator was Paul Slavin, SVP Digital Media at Disney/ABC.

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          • SaaS Math - MaRS Best Practices

            01:25:04

            from MaRS Discovery District Added 983 6 0

            Watch this video to explore key customer metrics for new ventures, including acquisition, activation, conversion, churn and referrals and understand the valuations for software-as-a-service (SaaS) companies. Find the slide presentation here: http://www.slideshare.net/webgoddesscathy/saas-math-mars-best-practices-series Pressed for time? Catch a few quick tips at Succeeding with SaaS: Four Hot Tips for Startups - http://www.marsdd.com/videos/entries/succeeding-with-saas-four-hot-tips-for-start-ups

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            • Women in Wireless - MobileMonday Toronto

              01:24:45

              from MaRS Discovery District Added 213 2 0

              Learn about role of women in leadership positions and get inspired by a panel of successful women leaders from the communications industry.

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              • Setting the Table: Preparing for licensing negotiations - MaRS Best Practices

                01:24:27

                from MaRS Discovery District Added 101 0 0

                With considerable experience in the space, John Buckingham explores a number of key considerations in preparing for negotiations of original licensing agreements, as well as for re-negotiations. John focuses particular attention on how to better understand the needs and motivations of a prospective partner and, closely related to this, what governance considerations to strive for during negotiation of an agreement. John Buckingham is a former Johnson & Johnson Pharma VP of Business Development and SVP, Alliance Management for a semi-virtual US specialty pharma company. Part of the MaRS Best Practices Series Generously supported by CIBC Additional Generous Support by The William and Nona Heaslip Foundation

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                • Product Development - Entrepreneurship 101 2009/10

                  01:24:25

                  from MaRS Discovery District Added 513 1 20

                  Converting an idea or even a lab prototype into a real, customer-ready product is no simple task. Steve Carkner of Panacis Medical discusses—in considerable depth—the topic of product development. Steve has more than 20 years of entrepreneurial, technical and investment expertise. He was a key member in the successful and dramatic growth of Research In Motion as it transformed itself from a technology incubator to a world leader in wireless communications. Steve is also an active Angel investor with significant investments in several technology start-ups.

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                  • Solar Power: What's on the horizon?

                    01:24:24

                    from MaRS Discovery District Added 139 1 0

                    Cleantech industry leaders Deloitte and Ogilvy Renault, along with MaRS Discovery District, hosted the latest in the Cleantech in Canada seminar series at MaRS. Industry experts shared their thoughts on the current state of the solar power industry, and discussed key emerging opportunities in solar for cleantech entrepreneurs, investors and government. MaRS - Building Canada’s next generation of global technology companies. www.marsdd.com

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                    • Val's Birthday Party- Part 2

                      01:24:12

                      from Music Makes It Happen.org Added

                      Val's Birthday Party in Powder Springs, Georgia at the Magnolia House.

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