1. Impressie Café du Tour #2 - Fan Engagement

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    from TOURLAB / Added

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    Op 27 november van 14.30 uur tot 18.00 uur vindt de tweede editie plaats van het Café du Tour. Centraal thema is ‘Fan engagement’. We proberen een antwoord te vinden op de vraag hoe deze sportliefhebbers nog meer worden betrokken bij het evenement, de sporter en het bedrijfsleven in de omgeving. Sprekers zijn onder andere wielrenner Bobbie Traksel en bewegingswetenschapper Mathijs Hofmijster. Traksel wil met een nieuw concept (Live cycling perfomance) meer interactie mogelijk maken met het publiek en laten zien hoe hij met een innovatieve benadering het wielrennen wil vernieuwen. Gastheer Ordina neemt ons mee op reis langs de technologische trends die de wereld van nu en in de toekomst beïnvloeden. Welke technologische toepassingen zijn al beschikbaar en hoe zijn deze in te zetten in het betrekken van een breed publiek? In groepjes kijken we samen met u hoe we deze inspiratie in concrete ideeën kunnen vertalen. TOURLAB Café du Tour is onderdeel van TOURLAB Utrecht, een initiatief van de Kamer van Koophandel, Economic Board Utrecht en het Businesspeloton Utrecht. In 2015 vindt de start van de Tour de France plaats in Utrecht. In aanloop naar dit ‘Grand Départ’ organiseren we een vijftal ‘Cafés du Tour’. Tijdens deze bijeenkomsten komen business, innovatie en de liefde voor sport op een inspiratieprikkelende manier samen. In de Cafés gaan innovatieve ondernemers en organisaties uit het hele land op zoek naar nieuwe marktkansen.

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    • What is BandLab?

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      • New York Marathon: Rob Smy Interview

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        from Zoomph / Added

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        Rob Smy, Director of Digital and Social Media at the New York Road Runners, gives an inside look at the social media behind the world's most famous race. Watch to learn how 2014's TCS New York Marathon made history using geolocation!

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        • MVP Interactive Hops Aboard The NBC Sunday Night Football Bus with Microsoft Surface Tablets!

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          from MVP Interactive / Added

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          MVP partnered with NBC Sunday Night Football to drive fan-engagement with interactive technology through our Virtual Bobblehead tablet app. While waiting in line to the peacock network’s SNF bus, fans had the opportunity to “Get Bobbled” directly from the Microsoft Surface Tablet. Once the photo was taken each fan input their email address to the on screen keyboard and immediately received the photo to share among top social media sites like Facebook and Twitter. This campaign will be running through out the NFL season and traveling to the hosting stadium each Sunday Night Football game.

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          • Chicago Bulls Using Phizzle/PhizzleCast

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            from Phizzle / Added

            The Chicago Bulls use Phizzle's broadcast solution called, PhizzleCast, to deliver real-time fan driven social and mobile content to screen, including text and images, to engage fans and bring the social experience to the arena.

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            • HBO Boxing Twitter Poll for Pacquiao/Bradley II

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              from Phizzle / Added

              In one of the most anticipated fights of 2014, HBO Boxing was looking to add a fan engagement element to their live pay-per-view broadcast of the rematch between Manny Pacquiao and Timothy Bradley for the welterweight title. Using Phizzle, HBO was able to hold a live, real-time poll throughout the weigh-in the day before and the pay-per-view broadcast asking viewers to respond to several questions. The polls captured both SMS votes and Twitter hashtag votes, acquiring valuable data that further populated the viewer profiles of HBO. The votes were displayed in real-time on screen and provided fans with a way to feel more connected to the most watched fight of the year by having their feelings and thoughts heard.

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              • BMW: Ultimate fan engagement -- presented by Kate Alini

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                from SocialMedia.org / Added

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                BlogWell: How Big Brands Use Social Media is an amazing series of events presented by SocialMedia.org that features 8 great case studies in corporate social media. To learn more, visit socialmedia.org/blogwell/. To download the slide presentation in this video, visit http://wom.us/1hpMpNf. ---------------------------------------------------------------------------------------------------------------------- In her BlogWell Dallas presentation, BMW's Social Media & Emerging Technologies Manager, Kate Alini, talks about how they engage and reward fans through Ultimate experiences. She shares examples of how they engaged super fans of their brand, and gives the results and key takeaways from their #Un4gettable Weekend social media campaign. ---------------------------------------------------------------------------------------------------------------------- Below is live coverage of this session: — Kate: We, the social media leaders, have the responsibility to deliver the ultimate content each and every time! — We need to engage, activate, and reward our fans. Engagement programs come in all shapes and sizes, and we have both planned programs and also un-planned programs. — Kate: #Un4gettable Weekend was centered around a new car release in the 4 Series. It was important to engage the hardcore fan, especially because the 4 Series was replacing the 3 Series. — We gave two of our biggest fans a weekend with the car that included drives, track time, and lots of great experiences. In order to find these super fans, we used two criteria: -Are they a true fan?; and, -Are they knowledgeable about the 4 Series? We did this under the guise that they were going to be part of a documentary. — Kate: We created a full weekend using story boards, shot lists, social cadence, and copy. We treated it like an event. — Our first super fan could tell the type of leather in a vehicle simply by its smell! We showed up and interviewed him, meanwhile we snuck a 4 Series into his garage. He spent the entire first day driving the vehicle around a professional race track. Then, the second day, we let him have time alone with the car. — Kate: Our second super fan would wear head-to-toe BMW gear at motocross events. He was able to do some wonderful scenic drives and also drive laps on a racetrack. The next day we tried to give him time alone with the car, and he requested to go back to the racetrack! — This allowed us to get tons of content in real-time to share with our audiences. We took videos, photos, etc., and were able to post all about the event across all of our channels. We also shared this content with our super fans, giving them a USB drive at the end of the weekend full of our content. — Kate: Resulted in 2.8M impressions, 119K clicks, and 1,000 new followers! — We also produced two-minute recap videos and included some of the video in a national TV spot, surprising our fans as they viewed themselves on a commercial. — Kate: Our first super fan blogged every single detail about the weekend. Nate, our second fan, tweeted and posted throughout the weekend. — Key learnings: We did both fan weekends on the same weekend. In the future we will not overlap. We also need to have a creative person at home-base ready to work with our agency to get content published in real-time. — Kate: Our second engagement was the 4219Eli. Eli is a 4-year old BMW enthusiast! He had a great, imaginative dream about a particular type of car, and they took fan-created content and asked their followers to create graphic depictions of Eli’s dream, called the 4219Eli. BMW also did an official rendering and posted it. — The response was so immediate and widespread — all organic. We got international press coverage, over 11M impressions, and through-the-roof Facebook stats. — Kate: One program was planed, the other was low-level and reactionary, but the common thread is that they need to deliver on providing great experiences. Our programs ought to come in all shapes and sizes, just like our fans! Q & A Q: Can you talk about the process of finding your ten finalists for your Super Fans? A: Kate: We didn’t do a call out but kept it under the radar. We looked manually through our channels for very active and vocal fans who already knew about the 4 Series. This left us with only a few dozen candidates, and we got it down to ten. Q: Do you have a strategy in terms of follow up with these campaigns and their participants? A: Kate: One of our super fans gets in touch with us about every week! We keep up with both fairly regularly. Q: Regarding Eli’s story, have you had other fans post similar types of stories expecting a similar response? A: Kate: That particular article was on an objective news source, so they didn’t expect us to respond. It is important to monitor other channels as well as our own, but we didn’t see a big spike in asks (we get lots already!).

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                • MVP Interactive at 2014 NBA All Star Weekend Featuring SkyeBeacon™ - Proximity Marketing Technology In MorphingStation™

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                  from MVP Interactive / Added

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                  Teaming up with BBVA Compass and the NBA, we deployed our latest technology; SkyeBeacon™ in a MorphingStation on the concourse of Smoothie King Arena in New Orleans. SkyeBeacon allows our MorphingStation™ to send push notifications directly to user's mobile devices within a proximity range. Up to three notifications can be sent as far away as 100 feet - providing a call to action for those fans unaware of particular events. Whether it be content on a MorphingStation or key sales in the team store, SkyeBeacon revolutionizes the way brands connect with their consumers.

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                  • 2013 Columbus Blue Jackets Social Display to Screen

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                    from Phizzle / Added

                    As one of the first teams to migrate over to the new Phizzle Platform, the NHL's, Columbus Blue Jackets, made quick work of incorporating the Social Module into the PhizzleCast solution, Broadcaster iX, to display fan tweets in real-time to their center hung scoreboard. By bringing the social conversation to the arena, it united fans in the arena with the social happenings around the game.

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                    • 2013 BBC Voting for Dr. Who (Mexico - SD)

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                      from Phizzle / Added

                      To enhance the BBC's hit show, "Dr. Who," by making it more interactive for fans, the BBC experimented with a live tweet vote on the viewers favorite characters as well as other questions. By voting with designated hashtags, the PhizzleCast solutions, Broadcaster iX, displayed for fans and BBC alike real-time information from Twitter as to who the top characters for this hit TV series were during that particular episode. With certain hashtags even trending locally from voting, it has turned into a concept the BBC will look to implement globally with Phizzle.

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