1. Nike Beautiful :60


    from Michael Folino Added 1,534 19 2

    My partner and I had three rules for this spot: 1. All of the injuries had to be real. No make up! 2. All of the injuries had to be done playing sport. 3. All of the scars had to be worse than the ones we had. Considering I have a 4 inch scar, the bar was set pretty high.

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    • Nike Baseball :60


      from Michael Folino Added 1,059 11 0

      This commercial was strictly a labor of love. There was no creative brief for this spot. We knew it was the 50th Anniversary of Jackie Robinson breaking the color barrier and thought it should be celebrated. Remarkably we took this spot to Nike and read it to them. To their credit, by the time I finished reading the last word, they said, "Go make it." In two weeks, we'd filmed 26 baseball legends and it was on the air. It's not often you can do an ad for one of your heroes. But to also get to shag baseballs off Tony Gwynn. To have Ernie Banks say, "Lets play two today." To shake hands with Dodgers legend Vin Scully, whose voice I listened to on a transistor radio under my pillow at nights as he called Dodger games. To shake hands with Buck O'Neil, a man who could never got to play, yet had not an ounce of bitterness in him...Like Lou Gehrig, I am truly a lucky man.

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      • McDonalds :60


        from Michael Folino Added 311 5 0

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        • Nike Spike Lee :30


          from Michael Folino Added 1,566 4 0

          This ad was created when the NBA locked out the players a few years ago, and there was no start to the basketball season. The entire campaign featured various celebrities who were forced to endure some not-so-FAN-tastic basketball. This commercial spoofs Spike Lee's ongoing fan/player exchanges with NBA great Reggie Miller. Without NBA basketball, Spike Lee takes to taunting, not Reggie Miller, but REGINA Miller, who plays 8th grade girls basketball against St. Ignatious grammar school.

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          • Nike Lebrons ESPN Takeover :60


            from Michael Folino Added 521 3 1

            This piece was part of our special LeBronCenter episode on ESPN- an unprecedented takeover of Sportcenter in honor of LeBron James first game of the season. Everything from the lead-ins to the commercials were tailored for LeBron. Nike purchased all of the commercial time and to take advantage of it, we created special never before seen material. My favorite was a piece inspired by my brother Chris. It's a Director's Commentary version of a popular LeBrons commercial by director Stacy Wall.

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            • Nike Plus Challenge :30


              from Michael Folino Added 292 2 0

              This was created for the "Challenge" portion of Nike Plus. Nike Plus was a new system Nike created with Apple to let people record their runs and then download that info. With Nike Plus you can create groups and challenge your friends to outrun you. So this campaign was created to get people to challenge each other and create New Year's resolutions for running. But unlike most resolutions, this would come with a consequence if you broke it. Over 800,000 people challenged their friends in the first month the campaign ran. This was the first of several real life challenges that we filmed. And yes, she really did it. The challlenge work was part of the Nike Plus effort that recently won the vaunted Titanium Lion at Cannes.

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              • LEXUS - "Collision" :30


                from Michael Folino Added 199 2 0

                A commercial for Lexus that I helped produce and Creative Direct. The Art Director was Lou Flores. The ECD was Chris Graves. And the the highlight of the shoot was getting to drive on the historic Salt Flats in Utah.

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                • Starbucks VIA (:60)


                  from Michael Folino Added 904 2 0

                  The first commercial ever for Starbucks stores. This touts their new instant coffee, VIA ReadyBrew. The idea is that Starbucks is holding taste tests with everyone to see if they can tell the difference. And we do mean EVERYONE.

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                  • Santa Clarita:30mins To Lockdown


                    from Kelley Lennon Added 342 1 1

                    So we all met up at Santa Clarita expecting to film a park edit, what we didn't know was that we would skate all day with no clips, drive over to Bobby's, session and then go back with 30 minutes left to try to cram the shots in. We were definitely in for quite the session. So here it is... "30 Mins To Lockdown" Featuring: Cory Lennon, Bobby Faerber, Kelley Lennon and Greg Greg Folino.

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                    • David Letterman Parody


                      from Michael Folino Added 215 1 0

                      Our Nike spot "Beautiful" was a multiple winner at Cannes. It was the subject of a Newsweek story and a David Letterman parody...as you can see.

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                      What are Tags?


                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."