1. How to Target Your Market on Facebook (Oh, Yes You Can!)

    02:04:52

    from KPA Added 99 1 0

    Facebook is the social hub where people online love to cluster and socialize. With 750 million current users and over 50% of them active accounts, those numbers are staggering. Moreover, those numbers are amazing opportunities for your business. It is important to have a social presence but can be frustrating to know how to properly to use them to create a competitive advantage. Understanding the fundamentals of targeting your market on Facebook can make you more productive and improve your results. We will show you how you can use your time wisely and gain the results you are looking for by implementing simple targeting steps into your existing strategy. Understanding how to tap into your demographic will ease your overall workload and help you see better results...quickly. In this webinar we will teach you how to target more customers on Facebook using strategies that will increase your effectiveness. Reaching your audience is not as simple as just having a Facebook page and posting on it. You gotta make it work for you! PRESENTER: Erin Ryan, Social Media Specialist at TK Carsites, has a keen understanding of the power of Social Media and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and properly connect through Social Media. She is a is a writer for various blogs including Soshable, Socialeyezer and TheErinRyan. You can connect with Erin on Twitter @TheErinRyan and on a variety of other Social Networks under the same name. Erin is passionate about Social Media and information regarding Social Networks. She also tests Time Management tools and takes part in several online communities. Connect with Erin today eryan@tkcarsites.com.

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    • Webinar Archive: Enhancements for Creating Beautiful Portraits with Photoshop CS6

      01:56:23

      from X-Rite Photo Added 1,939 4 0

      Spend an hour with photographer and educator Joe Brady learning how to enhance portrait images using Adobe® Photoshop®. In this free webinar sponsored by X-Rite, Joe will share some of his favorite techniques and processes to bring out the beauty in your portrait photography. Starting with some basic but very important color management to insure accurate monitor and capture color, follow Joe as he journeys from simple blemish retouching, to skin smoothing techniques, to amazing eye enhancements - learn how to add drama and shape to create portraits your clients will love.

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      • Real Examples of Successful Social Media Posts

        01:53:39

        from KPA Added 136 0 0

        Inspire Your Dealership to Gain More Interaction Are you finding it difficult to find content to share on Twitter or Facebook? Are you not receiving the kind of interactions you want from your Social Media accounts? You are not alone! Many Dealers have difficulty composing a positive post that is directed more to customer service than to making a sale. This can become increasingly frustrating and perhaps have you questioning why you are using Social Media at all. Many Dealerships struggle with the correct way to engage people among their various Social Networks and need guidance on creating content that is going to appeal to the demographic you are trying to reach and learning how stepping “outside the automotive box” can open up the floodgates towards interactions. In this webinar, you will have the opportunity to see real examples of various successful Facebook and Twitter posts that Dealerships have used to win over their online audience. You will also see how Facebook posts differ from Twitter posts and how you can create engagement by learning how to use both social networks correctly for your Dealership. The examples provided will inspire you to not only be active on your social networks, but for you to become interactive and have social media work for you the right way. PRESENTER: JD Rucker, Chief Marketing Officer at TK Carsites, is recognized in the industry as the leading authority on Automotive SEO and is a world renowned Social Media expert. He is also the President of Hasai, Inc., a wholly owned subsidiary of TK Carsites. Furthermore, he has personally optimized over 150 individual websites and coordinated the optimization of over 1,500 websites. Additionally, along with his active social media presence, article submissions and blog postings, JD's commentaries on SEO and Digital Marketing can be easily found on the Internet and on his blog at www.soshable.com.

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        • Expert Panel Discussion: How to Make your Dealership Website More "Social"

          01:49:54

          from KPA Added 50 0 0

          80% of vehicle purchases happen online and, if not, over 93% will still look online prior to purchasing a vehicle, so you need to have your dealerships website updated to run in today's “Click and Go” era. In this webinar you will find out how to properly and easily transform your website into a social one, customizing your services to fit your social customers better while improving your client relations and Marketing. TK Carsites proudly invites you to join our panel of Social Media Experts as they share their experiences and recommend strategies that are sure to have a direct and swift impact for your dealership. In this webinar, you will have the opportunity to ask our nationally recognized experts your most pressing Internet Marketing and Social Media questions. Hear what other dealers have faced and how they addressed and overcame those problems. Most importantly, come away with some insightful and actionable things you can do to improve your internet strategy immediately! Attendees will be able to tap our panel’s best practice expertise for a full hour by submitting questions in advance using the form on the registration page or by asking questions during the webinar. This is the event you have been waiting for! Expert Panelists: JD Rucker, Chief Marketing Officer at TK Carsites, is recognized in the industry as the leading authority on Automotive SEO and is a world renowned Social Media expert. Along with his active social media presence, article submissions and blog postings, you can keep up with him at www.soshable.com. Timothy Martell, a 19 year veteran of the automotive industry and the Digital Marketing Director for the Albrecht Auto Group, better known for the incredible success of the group’s Nissan Franchise: Marlboro Nissan. Tim is also founder of a successful digital marketing company www.Wikimotive.net. Jeff Cryder, the Digital Communications & Marketing Director at Lebanon Ford, is also the subject of a Free Whitepaper, "Successful Social Media for Auto Dealers: Lebanon Ford Provides a Roadmap For Best Practices" available for download at www.dealersocial.com. Erin Ryan, Social Media Specialist at TK Carsites, has a keen understanding of the power of Social Media and fervently stays up-to-date with the Social Media Industry. Her blog can be found at www.socialeyezer.com.

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          • Attracting Prosperity

            01:43:03

            from Julia Stege Added 48 0 0

            Attracting Prosperity: How to Awaken to Your Energetic Signature and Get on the Path of Your Calling through Your Business with Mimi Quick and Julia Stege

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            • The Challenges of Going Social and How one Dealership Overcame them

              01:40:06

              from KPA Added 72 0 0

              For a business to go social, it can be quite a project. In 2010, Lebanon Ford made the decision and commitment to evolve and re-structure the dealership for just such an undertaking. For them, to do it right, this commitment went much deeper than creating a Facebook page and setting up a Twitter account. It drove them to review all internal and external processes to create an approachable brand image and dynamic story. In this webinar, Jeff Cryder, Digital Communications & Marketing Director at Lebanon Ford, will be sharing and discussing with you some of the challenges and obstacles faced during this period of transition and how they were able to overcome them to become one of the most social dealers in the country! Jeff Cryder has been there…he's done that…now he is ready to tell all! Don't miss this opportunity to hear how one dealership made it to Social Media Rock Star Status and all the lessons that were learned along the way. PRESENTER: Jeff Cryder, the Digital Communications and Marketing Director at Lebanon Ford, is also the subject of a Free Whitepaper, "Successful Social Media for Auto Dealers: Lebanon Ford Provides a Roadmap For Best Practices" which is available for immediate download at www.dealersocial.com. He's a recent graduate of Miami University (OH) with a BA in Mass Communications and a minor in Political Science. His Twitter handle is @cryderja. He is also very active on Facebook, LinkedIn and Foursquare. You can get to know Jeff on a personal level on his blog (jeffcrydersmultiplepersonalities) or simply shoot him an email at cryderja@gmail.com. Jeff has been showcased and quoted in: Automotive News, Auto Dealer Monthly, Ward's Business Dealer and is currently a Community Editor for www.DrivingSales.com.

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              • GOOGLE+ and How it May Affect Your Business

                01:39:10

                from KPA Added 74 0 0

                You may have heard....A new social network has been rolled out and many have flocked to see what all the hub-bub is about. The true question is how will Google+ affect your business? We sent our 4 experts to scope it out for you and bring back the goods. In order to capitalize on Google+, we will provide a brief breakdown of the site and share knowledge on how to use it to your advantage and connect with your customers even further. TK Carsites proudly invites you to join our panel of Social Media Experts as they share their experiences and recommend strategies that are sure to have a direct and swift impact for your dealership. In this webinar, you will have the opportunity to ask our nationally recognized experts your most pressing Internet Marketing and Social Media questions. Hear what other dealers have faced and how they addressed and overcame those problems. Most importantly, come away with some insightful and actionable things you can do to improve your internet strategy immediately! Attendees will be able to tap our panel’s best practice expertise for a full hour by submitting questions in advance using the form on the registration page or by asking questions during the webinar. This is the event you have been waiting for! Expert Panelists Include: JD Rucker, Chief Marketing Officer at TK Carsites, is recognized in the industry as the leading authority on Automotive SEO and is a world renowned Social Media expert. Along with his active social media presence, article submissions and blog postings, you can keep up with him at www.soshable.com. Matthew Funk is a Social Media Specialist and writer for TK Carsites. Matthew has directed and executed the social media strategy for businesses ranging from internet start-ups to major corporations and in media from print to 3-D virtual worlds. He is also a moderator of several forums on writing, a writing mentor and the author of several fiction and non-fiction pieces online. You can find out more about him at www.matthewfunk.net Jeff Cryder, the very proficient Marketing & Communications Director at Lebanon Ford, is also the subject of a Free Whitepaper, "Successful Social Media for Auto Dealers: Lebanon Ford Provides a Roadmap For Best Practices" available for download at www.dealersocial.com. Erin Ryan, Social Media Specialist at TK Carsites, has a keen understanding of the power of Social Media and fervently stays up-to-date with the Social Media Industry. Her blog can be found at www.socialeyezer.com.

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                • Expert Panel: Solutions to All Your Social Media Challenges & Obstacles

                  01:38:18

                  from KPA Added 46 0 0

                  Often, when auto dealers consider social media, they think of each community as a stand-alone unit and the content posted on each channel as a separate compaign. However, to be truly succesful, a dealership's social media program should be a well-integrated series of channels, each with a unique purpose complimentary to the other channels. Among other things, a well executed social media program can help any dealership: - Greatly improve their SEO - Drive more traffic and gain a more fervent following - Grab more internet exposure and "buzz" - Increase brand awareness and brand loyalty TK Carsites proudly invites you to join our panel of Social Media Experts as they share their experiences and recommend strategies that are sure to have a direct and swift impact for your dealership. In this webinar, you will have the opportunity to ask our nationally recognized experts your most pressing Internet Marketing and Social Media questions. Hear what other dealers have faced and how they addressed and overcame those problems. Most importantly, come away with some insightful and actionable things you can do to improve your internet strategy immediately! Attendees will be able to tap our panel’s best practice expertise for a full hour by submitting questions in advance using the form on the registration page or by asking questions during the webinar. This is the event you have been waiting for! Expert Panelists Include: JD Rucker, Chief Marketing Officer at TK Carsites, is recognized in the industry as the leading authority on Automotive SEO and is a world renowned Social Media expert. Along with his active social media presence, article submissions and blog postings, you can keep up with him at www.soshable.com. Timothy Martell, a 19 year veteran of the automotive industry and the Digital Marketing Director for the Albrecht Auto Group, better known for the incredible success of the group’s Nissan Franchise: Marlboro Nissan. Tim is also founder of a successful digital marketing company www.Wikimotive.net. Jeff Cryder, the Digital Communications & Marketing Director at Lebanon Ford, is also the subject of a Free Whitepaper, "Successful Social Media for Auto Dealers: Lebanon Ford Provides a Roadmap For Best Practices" available for download at www.dealersocial.com. Erin Ryan, Social Media Specialist at TK Carsites, has a keen understanding of the power of Social Media and fervently stays up-to-date with the Social Media Industry. Her blog can be found at socialeyezer.com.

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                  • How to Resolve Social Media Miscues and Mistakes

                    01:36:50

                    from KPA Added 27 0 0

                    Some Dealership executives may downplay the immeasurable value of Social Media because it might entice public negative feedback. The fear of this Social Media myth comes from not realizing that if customers are not happy then they are ALREADY talking about your Dealership somewhere online. What Social Media can do is offer the opportunity to provide a platform in which you can respond and correct this situation - quickly and publicly - and at the same time, gain the favor of customers and witnesses alike. In this webinar, we will cover a variety of the most popular Social Media mistakes and miscues and how your Dealership can previal over them with the best possible outcome. Some of the topics that will be covered include: • How to respond to a negative post on a Social Network • How to recover from negative feedback • When does a Social Media Campaign End • What Dealerships should do to bounce back from a failed online promotion or campaign PRESENTER: Erin Ryan, Social Media Specialist at TK Carsites, has a keen understanding of the power of Social Media and fervently stays up-to-date with the Social Media Industry. Her blog can be found at www.socialeyezer.com.

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                    • 6 Ways to Boost Facebook Engagement

                      01:32:48

                      from KPA Added 110 0 0

                      Engaging on Facebook can be a powerful tool to connect with current customers as well as potential ones. Many dealers have already embarked on utilizing a Facebook Page to build a social media foundation. Yet many find it difficult to know when to post, how often to post and even what to post. In this webinar we will learn some secrets to boosting your Facebook Engagement and will also address concerns about ineffective status updates. Along with learning how to get people to respond, this webinar will also cover the following topics: • What Times are the most effective Times to Post? • What Days will give you more Bang for Your Buck? • What Kind of Topics Should you Post? • How Your Brand can create response And More… Learn how you can live up to your Facebook potential with tips and tricks that can have you engaging with your appropriate demographic in no time! PRESENTER: Erin Ryan, Social Media Specialist at TK Carsites, has a keen understanding of the power of Social Media and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and properly connect through Social Media. She is a is a writer for various blogs including Soshable, Socialeyezer and TheErinRyan. You can connect with Erin on Twitter @TheErinRyan and on a variety of other Social Networks under the same name. Erin is passionate about Social Media and information regarding Social Networks. She also tests Time Management tools and takes part in several online communities. Connect with Erin today eryan@tkcarsites.com.

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