1. G-Star RAW Eyewear by Viacomit


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    Focus on Braze Garber sunglasses from G-Star RAW Eyewear Spring/Summer 2015 collection by Viacomit.net

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    • Shubhankar Ray: This is more powerful than advertising


      from Design Indaba / Added

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      “Brands today operate in culture,” says Shubhankar Ray, global brand director of fashion-forward denim label G-Star RAW. In this exclusive interview, Ray articulates his philosophy on branding – and it all boils down to culture. Ray reengineered the brands of Caterpillar in the 1990s and Camper in the previous decade using a similar approach, which has evolved in response to changes in marketing and media consumption. For him, brands today can have the greatest impact when they interact with their cultural context because so many industries and disciplines have become interrelated. “Cultural signals” such as music, film, fashion, art and design have become increasingly powerful tools for brands to use in their advertising. “These signals are essential because they define the brand’s cultural taste,” he explains. Ray sketches out two ways to go about advertising today: the traditional route in which brands spend millions on making a glossy ad campaign for billboards and TV and an alternative, more referential approach that involves creating “cultural universes” around their brand. By drawing on people, art forms, causes and even other products that share the same values, a brand creates a constellation around it that positions it in the real world and gives it resonance. "These cultural universes are signals to the outside world that operate as magnets back into the brand DNA," says Ray. If you put out cultural signals that your audience cares about and that are a truthful reflection of your brand, these signals will become the mythology of your brand, he adds. Ray offers advice to young designers and creatives: “Don’t be too quick to lose naivety – the fact that you don’t know is very empowering and it frees up your creativity.” He also encourages the next generation of creative minds to look down roads that would not ordinarily be explored: “If everyone is looking one way, don’t forget to look the other way because you don’t know what you might find.”

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      • Evenementen film: Opening G-Star RAW store Almere


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        In opdracht van Fletcha Eventures heeft Filmmacht de opening van de nieuwe G-Star RAW store in Almere mogen filmen. Bekijk de aftermovie met daarin: modellen, modeshows, streetdance shows van Dazzling, DJ's, Lange Frans, Dirk Taat, Yvonne Coldewijzer en meer....

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          from Peter Hamelinck / Added

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          Shot and directed by Rankin the commercial features the now iconic G-Star Skeleton Dog morphing into objects and personas by way of a series of explosions, each time shattering into hundreds of pieces of denim before taking on its new identity. The campaign showcases all the components needed to construct a pair of jeans, embodying the ‘destroy to create’ theme and continuing G-Star’s exploration into denim and its unlimited possibilities. Starring Kasabian’s guitarist and songwriter Sergio Pizzorno and ballerina Keenan Kampa, the first American to dance in Russia’s prestigious Mariinsky Ballet.

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            from QUBA Republic / Added

            Shot on 35mm color film the promo video for clothing brand G-STAR RAW wraps NNEKA's heartbeat into a massive blend of rhythmic visual bombast Director : Ivan Barbosa Producer: Vargo Bawitz for Goeroe Photography: Remko Schnorr Editor: Govert Janse Filmed on 35mm www.qubarepublic.com

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            • Hire Magician London - DECEPTIONIST®


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              BOOKING WORLDWIDE Available for :- Tradeshows / Private Events / Corporate Hospitality / Club Residencies / Weddings / Club Nights / After Dinner Speaking ---- Direct Bookings ---- Email : mrdeceptionist@me.com Call : +44 (0)7931 706369 TWITTER / INSTAGRAM : @deceptionist *Represented by Kruger Crowne* Deceptionist will seamlessly blend into your event as everyone settles down, he'll start to tinker with their minds; inspiring awe & bewilderment. Through combining his urban deception, mind magic, street magic, card trickery, cheeky hustles, mentalism and illusion he become your events perfect social catalyst. "Extraordinary" - HRH Prince William "You made my 21st Birthday Extra Special" - Keira Knightly "Help us create an interactive illusion for our brand ambassadors"- Heineken "I need to make a Ducati magically appear". - Private Client, Abu Dhabi "Help design with strategies for a SuperDrug conference " - Design Scene "Make these 12ft Globots appear live on stage for BGT finals". - Area51 "I’d like you to make $1,000,000 appear in a sealed room". - Anon U.A.E The Deceptionist® or Sav to his mates. Bringing the ‘dark arts’ into the 21st century. With a cheeky personality that charms plus the ice-breaking skills that amaze! He’s wowed hundreds of thousands world-wide with his modern approach to classic magic tricks. So, want to know just what it feels like to have your mind twisted by London’s original urban deceptionist®? Hire this slick trickster today for your next event or bash. From Dubai to Hoxton; A true ‘everyman’ he’ll blend seamlessly into your party tinkering with the audiences minds; causing amazement delivering huge impact. Sav is a seasoned professional who moved to London back in 1999; touted as one of the capitals most exclusive & established professional magicians. The perfect ice-breaker. Capable of top-notch contemporary deceptions utilising iPhones & mobile devices. Other skulduggery includes sleight-of-hand, card sharping, mind-control, mentalism, visual illusions plus a bunch of other esoteric oddities. An instant hit for trade shows, weddings, private bashes, blue chip hospitality, corporate boxes. Sav has time and time again rocked the joint at many of the worlds best events. Backed by a Fine Arts (Hons) degree, Sav likes to think of himself as a curator of deceptive practices. Since his childhood, he's been plucking watches off wrists, picking locks, making things vanish & even replicating the famous Uri Geller's bending spoon effect. Over the past decade Sav had beguiled billionaires, millionaires & an assortment of society's movers and shakers. His laid back charm and prowess has won over many a cynic, armed only with his guile and a bag of tricks. An instant hit at many of the worlds biggest events, parties and hospitality suites to the extent that he is regularly jetted out as far as the U.A.E, H.K & L.A. Deceptionist® uses his skills to entertain, engage inspire; unlocking dormant imaginations to invigorate audiences and even stimulate potential buyers. 2014 Showreel TITLE : #Deceptionist Deceptionist® is a Registered trademark – For Licensing enquiries please email for details.

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              • OMA's reinier de graaf on the architectural approach to G-Star RAW HQ in amsterdam


                from designboom / Added

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                designboom was in amsterdam to attend the official viewing of the G-Star RAW headquarters on march 21st, 2014. realized by OMA within a short timeline of 18 months, the multi-program establishment brings the company's previously separate facilities into a single volume that draws its references from an airport hangar. see designboom's original article at: http://www.designboom.com/architecture/oma-g-star-raw-headquarters-amsterdam-03-24-2014/

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                • Happy Oceans! Happy Life! G-Star Raw and Bionic Yarn partner up with Parley for the Oceans.


                  from parleyfortheoceans / Added

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                  PARLEY PROUDLY ANNOUNCES: HAPPY OCEANS! HAPPY LIFE! PHARRELL WILLIAM CURATES A COLLABORATION BETWEEN BIONIC YARN, G-STAR RAW AND PARLEY FOR THE OCEANS TO TURN PLASTIC INTO DENIM New York Fashion Week, February 8th - Pharrell Williams, Creative Director of Bionic Yarn, announces ‘RAW for the Oceans’, a long-term collaboration between denim brand G-Star RAW and Bionic Yarn. Together they launch the first collection made with recycled plastic from the oceans in stores August 2014. In the setting of the American Museum of Natural History, the partners present The Vortex Project, an initiative by Parley for the Oceans in collaboration with Bionic Yarn and Sea Shepherd Conservation Society to remove plastic from the oceans and recycle it. RAW for the Oceans is a G-Star collection that will be made with Bionic Yarn created out of plastic recycled from the oceans. The collaboration is a long-term creative exploration, where both parties joined forces to innovate denim and to make a serious impact against plastic pollution. In addition to the joined seasonal collections, G-Star will integrate Bionic Yarn material into its product lines where possible.

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                  • Shubhankar Ray on brand DNA and unexpected combinations


                    from Design Indaba / Added

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                    View more inspiring videos like this one at http://www.designindaba.com/video International denim brand G-Star RAW hosted their first RAW Night in Cape Town, South Africa recently. Cape Town joined an exclusive line-up of cities such as Tokyo, London, New York and LA, where G-Star celebrated previous RAW Nights. RAW Nights bring G-Star’s core DNA to life, presenting cutting-edge talents from across the creative world in intimate and surprising locations. In Cape Town the audience directly experienced the concept of ‘unexpected combinations’ that underpins G-Star’s clothing collections, as well as its various projects and collaborations, including fashion shows, RAW Crossovers and global campaigns. Heading up the global brand imagine is Shubhankar Ray, whose job entails finding new ways to communicate the brand; of translating the DNA of the brand into something that is understandable and visualised for the audience. You've got to finds ways of dramatising the brand. This is always based on the product foundation, which needs to be very robust, of high quality and constant innovation. It becomes important to have a cultural universe around this foundation so there are various external signals that relate back to a brand's DNA. G-Star RAW's cultural universe is built around unexpected combinations of things that in turn creates as stimulation in consumer culture, Ray explains. Designindaba.com hosts hundreds of videos of speaker presentations and interviews and world design news. Updated daily, its content features the most cutting-edge design thinking and the work and ideas of the world's industry leaders in all the creative fields. Design Indaba is a multi-tiered platform committed to a better world through creativity. Established in 1995 with its flagship conference, it has evolved into a multidisciplinary experience that now consists of the globally acclaimed annual Design Indaba Conference, Simulcast, Expo and FilmFest, as well as a host of parties, performances, training workshops, design projects, community initiatives and publications. http://www.designindaba.com/video

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                    • Sunday Denim Special @DeRodeWinkel


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                      Aftermovie: Sunday Denim Special event at De Rode Winkel Utrecht. Check it out!

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