1. Dan Rhatigan on Ryman Eco


    from Grey London / Added

    197K Plays / / 32 Comments

    Monotype's Dan Rhatigan discusses Ryman Eco, the world's most beautiful sustainable font. rymaneco.co.uk

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    • Avoidance


      from erica rotberg / Added

      203K Plays / / 33 Comments

      A short animation film about People's emotional detachment from reality, and how easy it, especially today, to escape to more comfortable, flat and fake alternate realities. Made as a final project at HIT- communication design department, 2014 by Erica Rotberg music: "Nattöppet" by Detektivbyrån - www.wintergatan.net Guns N' Roses - Estranged - Ericarotberg@gmail.com

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      • _grau | 10:01 min | d 2004


        from Robert Seidel / Added

        62K Plays / / 51 Comments

        _grau is a personal reflection on memories coming up during a car accident, where past events emerge, fuse, erode and finally vanish ethereally … various real sources where distorted, filtered and fitted into a sculptural structure to create not a plain abstract, but a very private snapshot of a whole life within its last seconds … Media critic Matt Hanson, author of The End of Celluloid and founder of onedotzero festival says: "_grau appeals to me because it is organo-tech. it does not deliberately ape the abstract pioneers of abstract cinema, and it is worlds away from the motion graphic masturbation of many of those enamoured by digital animation. seidel's work is impressionistic, melding biological and emotional currents. out of amorphous shapes we make out bones, heads, a hand. a spirit leaving the body. at least, this is what i sense out of the chaos of galactic reconfigurations, neurological connections, and biological forms. this is a powerful piece of digital animation precisely because it does not feel like such, it feels emotional, epic. and once you release the background to the animation--communicating a 'coming to terms' with the aftermath of a car accident--you realise why." Robert Seidel | 10:01 minutes | Germany 2004 | www.robertseidel.com

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        • Volvo XC60 - The Swell


          from Grey London / Added

          115K Plays / / 29 Comments

          GREY SEEKS FEELING IN VISCERAL SPOT FOR VOLVO -The Swell introduces new ‘quietly epic’ tone for Swedish car marque- Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatisation of Volvo’s human-centric ethos. The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90. The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline… “to feel to really feel is a rare thing these days” …then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes. And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’. Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.” Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.” As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water. The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.

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          • Mr. Cube


            from Casey Latiolais / Added

            56.7K Plays / / 29 Comments

            Here's the link to the breakdown/tutorial of this https://vimeo.com/43369196 My submission for the GreyScaleGorilla 5 second project "Nothing But Cubes" http://greyscalegorilla.com/blog/2012/04/five-second-project-nothing-but-cubes/ __________________________________________________ I've seen a few animations that looked hand drawn. I thought I'd give it a shot the way I think it's done; __________________________________________________ First step I did was to go into Cinema 4d and animate a few sweep nurbs on a spline to get the basic shapes. Then I went into After Effects and hand keyed ever frame of shape layers. _____________________________________________________________________________ For the text and built up cube I found a great little trick the other day. The animate drop down in each shape layer has a "Wiggle Path" section. Good stuff.

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            • BMW Concept Car: GINA


              from 12FRAMES™ / Added

              111K Plays / / 16 Comments

              More at: http://12frames.de Facebook: https://www.facebook.com/twelveframes Connect: about.me/​12frames BMW Group comissioned gate.11 to develop and produce a spot for their latest concept car, nicknamed GINA. The revolutionary design choices made by the BMW designers called for high aesthetics when it came to developing the look and feel of this piece. The spot premiered at the reopening of the BMW Museum in Munich and was very well received. GINA went on to make a strong impact on car lovers and transportation designers world wide. CREDITS: Client: BMW Production: gate.11 Animation: Jan Schönwiesner, Daniel Stacherdinger Team: Conny Krause, Arnd Buss von Kuk

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              • MTV "Sex is no accident"


                from Parasol Island / Added

                Client: MTV Switzerland Agency: Grey Chief Creative Officer: Andreas Henke, Sacha Reeb Creative Director: Regner Lotz, Moritz Grub Copywriter: Janus Hansen Art Director: Alphons Conzen, Frederico Gasparian, Reto Oetterli Producer: Dennis Eichner Production: Parasol Island Director: Charles Bals Animation Director: Dino Figuera Lead Animator: Hiroaki Ando Background Artwork: Charles Bals, Oliver Navarro , Steve Scott After Effects Animation: Christian Hoffmann, Heike Mauer Producer: Sara Dadras, Meike Müller, Jack Gregory-Donald Music: Jonathan Wulfes

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                • Sindy shapes of grey 1080 preview


                  from NudeMuse / Added

                  112K Plays / / 15 Comments

                  Is all nudity porn? Sindy shows that it isn't always. It can be beautiful, even sexy, but not porn. This is a behind the scenes look at Sindy's ""shapes of grey"" photo shoot for www.nude-muse.com Nude-Muse Magazine. Many more photos and video of Sindy here.

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                  • Grey Economy


                    from Lucas Zanotto / Added

                    11.2K Plays / / 17 Comments

                    TVC for the Finnish Police. Every year the Finnish government loses 7 Billion € because of the grey economy. With this money they could build more than 1000 daycare centers. Grey economy > http://en.wikipedia.org/wiki/Grey_market Direction, Design, Animation: Lucas Zanotto Agency: Markkinointitoimisto Kitchen Account Handler: Heikki Kauppila Project Management: Sini Räsänen Art Director: Tuomas Hautamäki Copywriter: Anne Kuusela Sounds: Jose Puigserver Sound Over: Minttu Mustakallio Sound Over Production: Pera Pirkola www.lucaszanotto.com http://www.mustatulevaisuus.fi http://twitter.com/lucas_zanotto

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                    • PERFECT DARKNESS


                      from Christian Anderl / Added

                      12.6K Plays / / 49 Comments

                      Music: Fink - Perfect Darkness (http://www.finkworld.co.uk) Wet walk with the 7D (oh how i wish i would have had my 5DmkIII with me!) at my favorite lake where i spent most of my summer days as a child. inspired by a great week, an amazing soul and fink in my headphones. This is a personal peace of (he)artwork, hope you like it! if so, spread it! ;-) Shot on EOS 7D with 50/1.4, 85/1,8, 17-40/4.0, 70-200/2.8 II Edited and graded in FCP7 Selfmade Lightweight Slider from igus.de Light Leaks from Jesse Rosten - http://jesserosten.com/2011/light-leaks-have-some

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