1. Designing for the Masses is Out

    54:16

    from Speck Design / Added

    40 Plays / / 0 Comments

    The design paradigm is shifting. We are moving away from “design for the masses” towards individualized products that connect deeply to the targeted user. In the past, this was the work of highly skilled craftsmen. In the future, it will be driven by advancing communications, manufacturing, and logistics. The next phase in design evolution will hinge on advancing technologies, resulting in products “made for someone, not everybody.”

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    • Clay Shirky / IDSA 2011 International Conference

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      from TEAGUE / Added

      If you missed the 2011 International Conference in New Orleans chaired by Teague's Tad Toulis, you're in luck---check out Clay Shirky's keynote on "DIY, for Large Values of I and Y." The landscape of design is being altered by new collaborative possibilities; a medium that allows for continuous communication among large, dispersed groups holds out new possibilities for generating, refining, and modifying design ideas, for everything from typefaces to automobiles. This isn't a simple replacement of professional design with the work of amateurs or crowds; it's an invitation to new forms of hybridization, as the old model of 'designers propose, consumers accept or reject' gives way to the possibilities of continuous conversation and re-mix. In this presentation we’ll look at the structures and tools that are allowing this dynamic to take form as well as the implication for users and professionals alike. Bio Clay Skirky is a provocative voice on all things Internet: social networks and media, economics and culture, connected communities, and the open source movement. Clay holds a joint appointment at New York University as an Associate Arts Professor at the Interactive Telecommunications Program and as a Distinguished Writer in Residence in the Journalism Department. He is also a Fellow at the Berkman Center for Internet and Society. Prior to NYU, Clay was a partner at The Accelerator Group, an investment firm focused on early-stage companies. Clay’s recent book, Cognitive Surplus, explores how social technologies and media are changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world. Clay speaks on emerging technologies at a variety of forums and organizations including TED Global, PC Forum, the Internet Society, the Department of Defense, the BBC, the Economist Group, and several O’Reilly conferences. He has presented at events at companies including Microsoft, Apple, and Deutsche Telecom.

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      • Student Lecture Series 2010

        32:21

        from Linda Dong / Added

        220 Plays / / 0 Comments

        Pilot run of our lecture series thanks to the IDSA & AIGA CMU student chapters! Thanks to: Julius Tarng Luther Young Rachel Inman Linda Dong Vivian Wang

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        • An Exercise in Terror: What I've Learned from Narrowing the Focus of My Firm

          27:22

          from Industrial Brand / Added

          78 Plays / / 0 Comments

          Specialization has been debated for years in the design sector. The very word strikes terror into the hearts of industry leadership, with some fearing too tight a focus will lead to lost opportunities, difficulties with recruiting top talent or even hampering creativity and innovation. Mark Busse launched Industrial Brand 17 years ago as a full-service communication and digital design studio working for a wide range of clients, from local startups and restaurants to large corporations and multi-national brands and retailers. Times changed. The economy tanked. Design became commoditized and democratized. Competition increased while buyers became more informed and expected more for less. The only way to survive was to stake a claim of specialization and focus our marketing efforts on a vertical and learn to decline RFPs and say no to work that might distract from that goal. It was terrifying and took commitment and time, but it worked.

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          • The Design of Business and the Business of Design

            27:00

            from Continuum / Added

            181 Plays / / 0 Comments

            Harry West, CEO of Continuum, presented at the 2012 IDSA National Conference in Boston. Listen to his talk on "The Design of Business and the Business of Design".

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            • Maker Galaxy E14: Ti Chang of Women in ID

              24:43

              from EvD Media / Added

              107 Plays / / 0 Comments

              We’re always talking about the future of design, the future of technology, the future of MAKING. In a world where DIY means creating smartphone apps and connected devices, a world where building robots can be as easy as copying and pasting, how do we find the next big thing? MakerGalaxy is a show that explores the crossroads of Design, Technology, and the Future of Making. This week we talked with Ms. Ti Chang, founder of the upcoming Women in Industrial Design show coming up this June in San Francisco. The show aims to highlight some of the best designs that female industrial designers are doing today ranging from seasoned professionals to talented up and comers. We’ll talk with Ti about everything from how she went from designing consumer goods to creating her own company, how females might approach the design process differently than men, as well as everything you need to know about the upcoming Women in ID show. We’ll be discussing: -Where can we find the best breakfast on earth? -From designing consumer products to launching your own company? -How are men and women different when approaching a design problem? -What is the ‘Women in ID’ show? -Raising the next generation of women designers …and more!

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              • Aaron Zinman / 2011 IDSA International Design Conference

                23:49

                from TEAGUE / Added

                If you missed the 2011 International Conference in New Orleans chaired by Teague's Tad Toulis, you're in luck---check out Aaron Zinman's keynote on "Computing Digital Traces for Fun and Profit." Citizens of networked societies are increasingly creating digital traces of their preferences, opinions, views, and experiences. These traces may be aggregated and data mined using culturally-aware lenses to expose both the individual as well as the community. In this presentation we will present the concept of a digital portrait, and explore how it makes possible the visualization and interaction of digital personae. As designers, we need to be aware of the potential to computationally understand our users. Such findings can be incorporated beyond the design process: they can become intrinsic to the designed solution itself. Aaron Zinman is a co-founder of Empirical LLC, a Boston-based design and development shop. A recent graduate of the MIT Media Lab, Aaron continues to build upon his PhD research to understand strangers online using culturally-minded modeling and visualization. These new applications aim to fundamentally affect the way we interact online. His award-winning work has been covered by PBS, BBC, CBC, CNN, The Atlantic and more. A San Francisco native, he enjoys the 3 days a year New England weather permits motorcycle riding.

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                • A European perspective on the current state and future of design

                  23:34

                  from The Foundry / Added

                  1,099 Plays / / 0 Comments

                  Watch the beautifully shot video presentation of 'A European perspective on the current state and future of design' from the 2014 IDSA International Conference. Catch up with the latest from the conference here: http://www.idsa.org/2014internationalconference If you're interested in how The Foundry products are used for design, visit: http://www.thefoundry.co.uk/industries/design/

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                  • Mormedi - A European perspective on the current state and future of design

                    23:34

                    from mormedi / Added

                    1,272 Plays / / 0 Comments

                    A video produced by Mormedi was presented at “The Exchange” IDSA (Industrial Designers Society of America) 2014 International Conference featuring several European corporate leaders from different industry sectors (such as BMW Group, Bosch, Orange, Philips, The Foundry or BBVA) that share their perspective and opinions on “A European Perspective on the Current State and Future of Design”.

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                    • Icon-o-Cast: Digging Deeper conference interviews

                      23:14

                      from LUNAR / Added

                      249 Plays / / 0 Comments

                      Interviews for Lunar's Icon-o-Cast from the IDSA Digging Deeper conference in San Francisco July 22, 2008.

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