1. IMC Strategy Keynote Presentation

    08:40

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    • IMC in Higher Education: Branding From All Corners of Campus

      51:13

      from WVU IMC Added 79 0 0

      As the higher education landscape becomes more competitive, a university or college needs a strong brand to differentiate itself. Learn how University of Wisconsin Oshkosh employed an IMC strategy to keep their brand consistent and impactful and earned the institution the American Marketing Association’s Higher Education Marketer of the Year award.

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