1. Finding a Data-Based Edge in Institutional IMC

    35:16

    from WVU IMC / Added

    15 Plays / / 0 Comments

    This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Stephen Ward - http://imc.wvu.edu/about/faculty/stephen_ward Session Description
How can institutional "data gurus" and "spin doctors" collaborate when their traditional opinions of one another aren't quite as enlightened as they ought to be? In public higher education, increasing demand for institutional assessment and accountability coupled with the rise of professional marketing communications practices has created opportunities for integration that are also common within other kinds of institutions and organizations. Finding the fit for assessment and accountability data within brand building requires two administrative areas with historic misperceptions of one another to see each other in a new light. This presentation looks at some success from higher education that likely parallels potential experiences within other organizations, both public and private sector. The discussion also includes results of a six-state study of how higher education policy analysts and marketing communications professionals view each other's role in telling their institution's story. To learn more about the WVU IMC program visit http://imc.wvu.edu

    + More details
    • IMC Event

      02:33

      from Esquire Apartment / Added

      167 Plays / / 0 Comments

      + More details
      • Untitled

        00:20

        from OTHStoday.com / Added

        2 Plays / / 0 Comments

        + More details
        • Using the Internet to Enhance Student Understanding of Introductory Statistics Course

          28:34

          from WVU IMC / Added

          38 Plays / / 0 Comments

          This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Grace Gao - http://imc.wvu.edu/about/faculty/grace_gao Session Description
Gao discusses the teaching of a ten-week introductory statistics course that is delivered entirely online and the manner in which it promotes a combination of student-centered learning and teacher-centered evaluation. Students enrolled in this class are experienced professionals in all industries who are working towards their Ph.D degrees. This course is one of courses which they are required to take in order to fulfill the requirements of the program. The course is intended to equip students with the skills enabling them to read and understand statistical information in research literature relevant to research problems and issues. This paper is advocating quality assurance is key for the development and delivery of online courses/learning environments, and promotes the combination of the two approaches of student-centered learning with teacher-centered evaluation as being on two ends of a teaching philosophy continuum. To learn more about the WVU IMC program visit http://imc.wvu.edu

          + More details
          • WVU IMC Student Profile: Lisa Sands

            02:37

            from Alex Wilson / Added

            9 Plays / / 0 Comments

            WVU IMC student Lisa Sands keeps a full schedule. She's the mother of a high school senior. She's married to a pediatrician with a busy practice. And, she works full-time as a marketing team leader at the Whole Foods Market in University Heights, Ohio. Video by Alex Wilson http://www.alexwilsonmedia.com for the WVU IMC program http://imc.wvu.edu

            + More details
            • Public Relations 3.0

              42:33

              from WVU IMC / Added

              163 Plays / / 0 Comments

              This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Chris Martin, Vice President for University Relations, West Virginia University - http://universityrelations.wvu.edu/vice_president_s_office This session covers public relations and public relationship building in today’s new media world. Martin discusses the change in the audience from passive to active, and how social media has turned them into self promoters and self curators. See examples of how West Virginia University is engaging with its audiences across new media platforms.

              + More details
              • Afternoon Speakers Panel Discussion

                15:45

                from The IRMACS Centre / Added

                Grassroots to Global Collaborative & Interdisciplinary Research in HIV/AIDS at SFU October 7, 2011 at 9:00 – 16:00

                + More details
                • The Neutralizing Antibody Response During HIV-1 Infection: Implications for Vaccines

                  25:02

                  from The IRMACS Centre / Added

                  Dr. Jamie Scott - Grassroots to Global Collaborative & Interdisciplinary Research in HIV/AIDS at SFU October 7, 2011 at 9:00 – 16:00

                  + More details
                  • HIV/AIDS Molecular Epidemiology Laboratory: an introduction

                    23:10

                    from The IRMACS Centre / Added

                    Dr. Zabrina Brumme - Grassroots to Global Collaborative & Interdisciplinary Research in HIV/AIDS at SFU October 7, 2011 at 9:00 – 16:00

                    + More details
                    • Modeling the Impact of Serosorting and Seroadaptation on the Spread of HIV

                      16:15

                      from The IRMACS Centre / Added

                      Ms. Sarah Kok - Grassroots to Global Collaborative & Interdisciplinary Research in HIV/AIDS at SFU October 7, 2011 at 9:00 – 16:00

                      + More details

                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."