1. 5 ways programmatic will evolve in 2015 and beyond, part 3

    02:07

    from iMedia Connection / Added

    9 Plays / / 0 Comments

    Programmatic will move into TV and digital out-of-home Programmatic will not just be limited to desktop display. Social, video, and search have all been tested and are currently utilized as high-quality, unique ways to deliver relevant media. Soon, we will see a day where television will be revolutionized and the idea of the "commercial" will transform. TV ads will someday be delivered programmatically. We are already seeing this huge potential thanks to experimentation being done on set-top boxes and with digital delivery networks. In addition, digital out-of-home tactics will evolve and be automated. Basically, if you can serve an ad to a consumer, the process that allowed it will one day be programmatic. Prepare now. Richard Russey from AcuityAds ends our conversation by discussing the biggest mistakes to avoid in programmatic, and why being thoroughly educated in the space will open your company up to amazing opportunities. For the full article go to http://www.imediaconnection.com/content/38146.asp Music: Josh Woodward - Ashes - joshwoodward.com

    + More details
    • 5 ways programmatic will evolve in 2015 and beyond, part 1

      01:51

      from iMedia Connection / Added

      33 Plays / / 0 Comments

      Continued shift of ad dollars from traditional media buys to programmatic There is a major transition occurring right now when it comes to how media budgets are being spent. Traditional buys are fading away and automated methods are booming. Publishers are especially feeling this pinch and observing that their inventory is seldom being bid on manually. For many publications, open inventory is abundant and agencies are demanding a smarter, easier, and more efficient way of reaching audiences. Programmatic offers this solution and is emerging as a standard practice throughout key industry sectors. Buying audiences (as opposed to content) will be popularized Traditionally, advertisers buy content and hope (through publisher analytics and reporting) that the right audience is consuming it. Ads are placed next to relevant articles and videos with fingers crossed that the right demographic or life stage will engage. Agencies have quickly learned that there's a better way to conduct targeting: buying audiences. Programmatic allows us to track audiences from site to site. Relevant ads can follow consumers intelligently and with more accuracy. This will be the mainstream way media delivery will operate in the near future. Richard Russey, VP of sales at AcuityAds, has worked on both the publishing and technology side of this industry and is a key player in this space. He speaks to iMedia about his career transition into the programmatic world and the important questions advertisers should ask themselves if they wish to dive in. For the full article go to http://www.imediaconnection.com/content/38146.asp Music: Josh Woodward - Ashes - joshwoodward.com

      + More details
      • 5 ways programmatic will evolve in 2015 and beyond, part 2

        01:43

        from iMedia Connection / Added

        8 Plays / / 0 Comments

        Data refresh rates will shrink, preventing fraud In programmatic, having a single platform that refreshes its data constantly is vital to preventing wasted impressions. Right now, the industry leading refresh rate is at one minute, and it has proven to be an exceptional tactic for protecting client media and interests. Other programmatic players will follow this lead. It's the best way to prevent ads from appearing on brand-unsafe environments. A consistent, short refresh rate of data helps scrub bad sites, leaving only optimal places for programmatic inventory to be served. The myth that programmatic campaigns are untargeted will be dispelled Programmatic is young and for many advertisers it's scary. This is mainly due to a few unfair and untrue myths that have arisen surrounding the practice. One of the larger ones states that programmatic inventory is remnant, untargeted inventory that is of low quality. This simply is not true. The more that this media execution tactic is utilized – coupled with the emergence of industry leading companies – marketers will learn that programmatic is high-quality and precisely-targeted inventory. Key educators in the space will soon put this myth to rest. One of these educators is Richard Russey from AcuityAds. He continues our conversation by explaining why a one minute data refresh rate is so vital in this area and how targeting methods have evolved to produce exceptional results. For the full article go to http://www.imediaconnection.com/content/38146.asp Music: Josh Woodward - Ashes - joshwoodward.com

        + More details
        • 3 reasons media automation is marketing’s bright future, Part 1

          05:50

          from iMedia Connection / Added

          11 Plays / / 0 Comments

          Marketers have huge problems targeting relevant ads in this always-on world. Discover why programmatic has emerged as the best solution for our problems, and the way it solves vital issues. AcuityAds has been an industry leader, not only in the programmatic space but in various tactics utilized within it. As the VP of marketing, Ashley Bast is a leading educator in this space. He speaks about why the merging of online/offline data is so crucial to the success of intelligent campaign execution, and why bringing various data segments all under one roof is vital for understanding true insights from media executions. For the full article go to http://www.imediaconnection.com/content/38039.asp

          + More details
          • 3 reasons media automation is marketing’s bright future, Part 3

            05:47

            from iMedia Connection / Added

            1 Play / / 0 Comments

            The scope of media types that advertisers have to work with is vast. Video, social, display, and paid search are just a handful of the mediums marketers are taking advantage of to engage consumers. However, the reporting platforms for each are wildly different. Ashley Bast from AcuityAds ends our conversation by speaking about the three key differentiators that distinguish it from competitors, and why the barriers between platforms are being eroded so that media strategies can be clearly analyzed. He also speaks about why the marketing industry should follow in the footsteps of other industries, and embrace technology to give marketers back precious time to deliver a better consumer experience. For the full article go to http://www.imediaconnection.com/content/38039.asp

            + More details
            • 3 reasons media automation is marketing’s bright future, Part 2

              05:00

              from iMedia Connection / Added

              1 Play / / 0 Comments

              Executing display campaigns has been a manual process forever. The IO and RFP have bogged down so much time for media buyers that they are unable to branch out and create unique advertising opportunities to reach relevant consumers. This process is chock-full of redundancies and inefficiencies. Add to that the aspect of human error, which accounts for wasted time and many wasted impressions. This process is slow and not optimal for the world we live in. Consumers are fast paced - and the delivery of relevant ads should be as well. Ashley Bast from AcuityAds continues our conversation by explaining why its industry-leading refresh rate protects client impressions on a minute-by-minute basis. He also discusses why its partnership with Adobe has allowed them to secure first-party data for clients, utilizing it accurately and safely. For the full article go to http://www.imediaconnection.com/content/38039.asp

              + More details
              • How to move beyond simple demographic targeting

                07:06

                from iMedia Connection / Added

                56 Plays / / 0 Comments

                Targeted marketing shouldn't focus only on who a person is. It needs to consider how that person behaves. Silverpop's Loren McDonald gives us a look at the future of personalization. imediaconnection.com

                + More details
                • How digital is devouring TV and what it means for marketers, part 1

                  01:30

                  from iMedia Connection / Added

                  148 Plays / / 0 Comments

                  Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide. Part 1: The cloud is absorbing the set-top box to learn more about the consumer As the set-top box becomes more integrated with digital, it will become extremely personalized for the user. Here's why your marketing strategy may soon involve television whether you want it to or not. For the full article go to http://www.imediaconnection.com/content/33964.asp

                  + More details
                  • How digital is devouring TV and what it means for marketers, part 3

                    00:46

                    from iMedia Connection / Added

                    37 Plays / / 0 Comments

                    Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide. Part 3: Netflix wants to look like HBO, and the digital world is loving it Who would have thought a few years ago that Netflix could pull off creating popular original content? Well, it's happened and digital delivery networks are more than happy to accommodate the trend. For the full article go to http://www.imediaconnection.com/content/33964.asp

                    + More details
                    • How digital is devouring TV and what it means for marketers, part 2

                      01:14

                      from iMedia Connection / Added

                      38 Plays / / 0 Comments

                      Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide. Part 2: Neilson is starting to measure views on smartphones and tablets Neilson isn't just about TV anymore. Here's why the best aspects of online measurement are now being used by the television world. For the full article go to http://www.imediaconnection.com/content/33964.asp

                      + More details

                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."