Programmatic will move into TV and digital out-of-home Programmatic will not just be limited to desktop display. Social, video, and search have all been tested and are currently utilized as high-quality,…+ More details
Continued shift of ad dollars from traditional media buys to programmatic There is a major transition occurring right now when it comes to how media budgets are being spent. Traditional buys are…+ More details
Data refresh rates will shrink, preventing fraud In programmatic, having a single platform that refreshes its data constantly is vital to preventing wasted impressions. Right now, the industry leading…+ More details
Marketers have huge problems targeting relevant ads in this always-on world. Discover why programmatic has emerged as the best solution for our problems, and the way it solves vital issues. AcuityAds…+ More details
The scope of media types that advertisers have to work with is vast. Video, social, display, and paid search are just a handful of the mediums marketers are taking advantage of to engage consumers.…+ More details
Executing display campaigns has been a manual process forever. The IO and RFP have bogged down so much time for media buyers that they are unable to branch out and create unique advertising opportunities…+ More details
Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide. Part 1: The cloud is absorbing the set-top…+ More details
Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide. Part 3: Netflix wants to look like HBO, and…+ More details
Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide. Part 2: Neilson is starting to measure views…+ More details
What are Tags?
Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."