1. 5 ways programmatic will evolve in 2015 and beyond, part 3

    02:07

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    Programmatic will move into TV and digital out-of-home Programmatic will not just be limited to desktop display. Social, video, and search have all been tested and are currently utilized as high-quality,…

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    • 5 ways programmatic will evolve in 2015 and beyond, part 1

      01:51

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      Continued shift of ad dollars from traditional media buys to programmatic There is a major transition occurring right now when it comes to how media budgets are being spent. Traditional buys are…

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      • 5 ways programmatic will evolve in 2015 and beyond, part 2

        01:43

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        Data refresh rates will shrink, preventing fraud In programmatic, having a single platform that refreshes its data constantly is vital to preventing wasted impressions. Right now, the industry leading…

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        • 3 reasons media automation is marketing’s bright future, Part 1

          05:50

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          Marketers have huge problems targeting relevant ads in this always-on world. Discover why programmatic has emerged as the best solution for our problems, and the way it solves vital issues. AcuityAds…

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          • 3 reasons media automation is marketing’s bright future, Part 3

            05:47

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            The scope of media types that advertisers have to work with is vast. Video, social, display, and paid search are just a handful of the mediums marketers are taking advantage of to engage consumers.…

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            • 3 reasons media automation is marketing’s bright future, Part 2

              05:00

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              Executing display campaigns has been a manual process forever. The IO and RFP have bogged down so much time for media buyers that they are unable to branch out and create unique advertising opportunities…

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              • How to move beyond simple demographic targeting

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                Targeted marketing shouldn't focus only on who a person is. It needs to consider how that person behaves. Silverpop's Loren McDonald gives us a look at the future of personalization. imediaconnection.com

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                • How digital is devouring TV and what it means for marketers, part 1

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                  Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide. Part 1: The cloud is absorbing the set-top…

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                  • How digital is devouring TV and what it means for marketers, part 3

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                    Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide. Part 3: Netflix wants to look like HBO, and…

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                    • How digital is devouring TV and what it means for marketers, part 2

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                      from iMedia Connection Added 39 0 0

                      Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide. Part 2: Neilson is starting to measure views…

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                      What are Tags?

                      Tags

                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."