1. How to survive in a do-not-track future


    from iMedia Connection Added 219 0 0

    Tracking is a way for digital marketers to better understand their audiences and to serve the right message to them at the right time. Unfortunately, the industry has done a less-than-stellar job…

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    • 4 trends that are reshaping the digital investment landscape


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      Is your startup dying to get noticed? Here are the critical factors that are influencing the way today's industry giants invest. The digital marketing landscape is a complex one, with a…

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      • How to move beyond simple demographic targeting


        from iMedia Connection Added 56 0 0

        Targeted marketing shouldn't focus only on who a person is. It needs to consider how that person behaves. Silverpop's Loren McDonald gives us a look at the future of personalization. imediaconnection.com

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        • 3 things you don't know about YouTube


          from iMedia Connection Added 429 1 0

          For the full article, see www.imediaconnection.com/content/33479.asp Is your brand blowing it on YouTube? Are you still relying on subscribers? Is your brand trying -- but failing -- to be funny?…

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          • Here's what Google plans to conquer next


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            Google's already moved mountains, so what's next on the company's to-do list? Here are the big changes that will directly affect your job as a marketer. You can't talk about…

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            • Why smartphones will soon replace cash


              from iMedia Connection Added 225 0 0

              Can you imagine a world without cash? The reality is closer than you think. Cash is expensive to produce, collect, and recycle, leaving some to wonder why in this digital world we're still even…

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              • How to make more money without new customers


                from iMedia Connection Added 111 0 0

                For the full article go to http://www.imediaconnection.com/content/33648.asp Does your brand love the one it's with? If you're not focusing on the loyalty of your current customers first,…

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                • 3 reasons media automation is marketing’s bright future, Part 1


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                  Marketers have huge problems targeting relevant ads in this always-on world. Discover why programmatic has emerged as the best solution for our problems, and the way it solves vital issues. AcuityAds…

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                  • 3 reasons media automation is marketing’s bright future, Part 3


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                    The scope of media types that advertisers have to work with is vast. Video, social, display, and paid search are just a handful of the mediums marketers are taking advantage of to engage consumers.…

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                    • 3 ways you're killing your partnerships


                      from iMedia Connection Added 72 0 0

                      The old agency -- the "we do everything" model -- doesn't work in today's market. Clients need results in weeks, not months. Your competitive edge is linked directly to the quality…

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                      What are Tags?


                      Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."